| Essentials of Marketing : A Marketing Strategy Planning Approach
No Synopsis Available
Price: $22.22 USD
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| Basic Marketing: A Marketing Strategy Planning Approach
No Synopsis Available
Price: $23.25 USD
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| Basic Marketing: A Marketing Strategy Planning Approach
No Synopsis Available
Price: $33.50 USD
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| Relationship Marketing
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategy Includes frequent vignettes to show how the theory works in practice
Price: $46.95 USD
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| Basic Marketing : A Marketing Strategy Planning Approach
No Synopsis Available
Price: $114.74 USD
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| Essentials of Marketing : A Marketing Strategy Planning Approach
No Synopsis Available
Price: $119.86 USD
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| Images of Strategy
Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. An innovative and multi-functional approach to strategic management. Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world. Includes case examples to illustrate the chapters. Provides further reading sections and student questions Written by a team of top management scholars with many years of successful MBA teaching experience. Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings
Price: $125.00 USD
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| Basic Marketing : A Marketing Strategy Planning Approach
No Synopsis Available
Price: $127.49 USD
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| Basic Marketing : A Marketing Strategy Planning Approach
No Synopsis Available
Price: $181.47 USD
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| Basic Marketing : A Marketing Strategy Planning Approach
No Synopsis Available
Price: $181.47 USD
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