| Kellogg on Marketing
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Price: $29.95 USD
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| CPR for Nonprofits: Creative Strategies for Successful Fundraising, Marketing, Communications, and Management
General Nonprofit Organizations : CPR for Nonprofits: Creative Strategies for Successful Fundraising, Marketing, Communications, and Management
Price: $32.00 USD
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| Wealth Opportunities in Commercial Real Estate: Management, Financing and Marketing of Investment Properties
Investments & Securities: Wealth Opportunities in Commercial Real Estate: Management, Financing and Marketing of Investment Properties
Price: $32.99 USD
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| Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition
Database & Data Warehousing Technologies : Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition
Price: $32.99 USD
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| Wealth Opportunities in Commercial Real Estate: Management, Financing and Marketing of Investment Properties
Investments & Securities: Wealth Opportunities in Commercial Real Estate: Management, Financing and Marketing of Investment Properties
Price: $49.95 USD
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| Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition
Database & Data Warehousing Technologies : Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition
Price: $50.00 USD
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| Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition
Database & Data Warehousing Technologies : Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition
Price: $50.00 USD
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| Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
Database & Data Warehousing Technologies : Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
Price: $80.00 USD
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| Management, Marketing and Promotion of Library Services
Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Price: $229.00 USD
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| Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
Database & Data Warehousing Technologies : Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
Price: $600.00 USD
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