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Price: $7.97 USD

Fast track route to mastering all aspects of global strategy Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities Examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN, and ideas from the smartest strategy gurus Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Price: $12.99 USD

Business Essentials, a series of targeted course books cover Edexcel's current guidance for the Higher Nationals in Business, but also offer the ideal solution for a multitude of other business related courses.

Price: $14.40 USD

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients’ needs and boost sales

Price: $28.50 USD

Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.

Price: $39.95 USD

With shortened business cycles, increased competition, and rapidly changing technologies, companies need to be more nimble than ever. They must narrow the gap between strategy formulation and operation execution to guarantee success. The Strategy Gap will provide a framework that senior financial managers can use to ensure that their strategies are implemented successfully and that their corporations remain competitive. Filled with informative case studies and best practices for optimum financial processes, this valuable resource will help managers leverage information technology to successfully implement corporate strategies. This book also shows managers how to eliminate surprises in poorly managed or unforeseen activities, while applying new approaches to financial management for faster and more accurate business modeling. Expert advice from those who have used these strategies clearly explains how to integrate planning, budgeting, consolidation, and reporting into one cohesive management system. Michael Coveney is senior director of strategy management and spearheads Comshare's successful best practices consultancy, helping enterprises improve the efficiency and effectiveness of their corporate performance management processes. Brian Hartlen is Senior Vice President of Marketing for Comshare, Incorporated, a leading provider of software that helps companies implement and execute strategy. Dave King, PhD, is Comshare's Senior Vice President of Product Development and Chief Technology Officer. Dennis Ganster is Chairman, President and CEO of Comshare, Inc.

Price: $39.95 USD

Building on the author's previous book, Financial Aspects of Marketing , Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface. * Concise account of how and why you should integrate a financial function within the marketing process. * Examples and case studies to demonstrate the marketing finance interface functioning in practice. * Reflects important new thinking that stresses the need for marketing to contribute to shareholder value.

Price: $40.95 USD

Marketing Management : The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value

Price: $55.00 USD

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title covers such topics as: consumer and organizational buyer behaviour; product and innovation strategies; direct marketing; and, e-marketing.

Price: $72.95 USD

What are some of the key issues you should know about when considering your marketing strategy?. Use this Briefing to read up on global giants such as DuPont, and learn about the importance of integrating key functions in pursuit of success.

Price: $100.00 USD