| Marketing Essentials: Marketing Research Project
No Synopsis Available
Price: $10.93 USD
|
 |
| Marketing Essentials: Marketing Research Project
No Synopsis Available
Price: $15.56 USD
|
|
| Marketing Research: Marketing Engineering Applications
No Synopsis Available
Price: $39.00 USD
|
|
| Shopper Marketing
New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself. This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill. Its three sections include research into shopper behavior [Insights]; interviews with experts [Strategy] and case studies of successful shopper marketing activities [Practice].
Price: $39.95 USD
|
|
| The Marketing Firm
This book provides and expert analysis of theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse these collaborative and competitive mutually reinforcing relationships within which the firm acts. The Marketing Firm develops a case study methodology for defining the central constructs of the marketing firm that is tested to find support for the core propositions of the theory. Employing the strengths of case study design and examining secondary data published by the UK Competition Commission, this book establishes an appropriate methodology for applying the theory of the marketing firm, and to evaluate its explanatory potential through empirical research. The findings clearly support the central propositions on firm action and provide valuable insights for expanding the theory.Exploring the theory of the marketing firm, this book will be invaluable for researchers interested in behaviour analysis and the theory of the firm as well as post-graduate students in microeconomics, marketing and research methods.
Price: $40.00 USD
|
|
| Research in Marketing : Explorations in the History of Marketing
No Synopsis Available
Price: $80.44 USD
|
|
| MARKETING RESEARCH-W/CD
Excellent Condition Used
Price: $88.70 USD
|
|
| MARKETING RESEARCH & E MARKETING PKG
No Synopsis Available
Price: $112.12 USD
|
|
| BASIC MARKETING RESEARCH
Excellent Condition Used
Price: $175.50 USD
|
|
| Essentials of Marketing Research (with Qualtrics Printed Access Card), 5th Edition
Placing you in the role of manager, the exciting new ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that reflects the latest developments and practices from the field. The text equips you with the essential information you need to skillfully use marketing research in making effective business decisions. It also helps you perform basic, core marketing research tasks. It succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Completely up to date, it features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.
Price: $175.99 USD
|
|
Email:
