| Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing
General & Introductory Business & Management: Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing
Price: $9.99 USD
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| Marketing Masters
This book is a collection of truly outstanding articles from the Journal of Marketing. The best articles ever written on the profession of marketing as authored by 25 giants in the profession, including Drucker, Deming, Kotler, Berry, and Levitt. Thirty-four articles cover such topics as advertising, distribution, marketing management, marketing theory, products, and services. This book represents the profession's future through the lessons from the past.
Price: $18.49 USD
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| Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing
General & Introductory Business & Management: Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing
Price: $19.95 USD
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| Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Marketing
General & Introductory Business & Management: Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Marketing
Price: $24.95 USD
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| Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition
Database & Data Warehousing Technologies : Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition
Price: $32.99 USD
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| Doing Research Projects in Marketing, Management and Consumer Research
llustrates how interpretive approaches can be applied to research projects in the fields of management, marketing and consumer research within a practical guide to researching and writing a research project.
Price: $42.95 USD
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| Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
General & Introductory Business & Management: Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
Price: $55.00 USD
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| The Marketing Book
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing. * The authoritative reference source for marketers, now in its fifth edition * An overview of current thinking and practice, revised to reflect shifts in the marketing world * Seminal collection of articles by leading academics and practitioners
Price: $62.95 USD
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| Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
Database & Data Warehousing Technologies : Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
Price: $64.99 USD
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| Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
General & Introductory Business & Management: Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
Price: $70.00 USD
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