A compelling financial narrative on flexible strategies investors can use to protect their assets Which is the best strategy for protecting your investments? Value investing? Indexing? Hedging? Growth investing? Asset allocation? It all depends upon the market because, although Wall Street has tried time and time again to devise a single system to tame the beast, the only thing that's constant about the market is that it's always changing and no one system will work perfectly to protect your assets each and every time. Taming the Beast: Wall Street's Imperfect Answers to Making Money presents the various strategies, and shows you how the best strategy is to be both flexible and nimble. Details the origins and evolutions of Wall Street's most popular trading strategies Describes who originated the strategy, and those who contributed to it Analyzes each strategy's strengths and weaknesses As Benjamin Graham noted in the 1930s, investors would be well advised to avoid getting mired in one set of beliefs. Times change, and so do markets. The key is to be flexible. Taming the Beast shows you how.

Price: $14.99 USD

Learn how to generate profit, from history's most celebrated traders including William J. O'Neil, Jesse Livermore, and others. In How Legendary Traders Made Millions , award-winning investment author and historian John Boik has created the first book to put the strategies of history's top traders in one place. Revealing how each trader took advantage of distinct market situations, it details the hands-on specifics of each trade as well as the economic, political, and stock market environments in which the strategy flourished.

Price: $19.95 USD

Pricing--for any company in any industry--is far and away the most sensitive profit lever available. Still, few companies or managers execute pricing well, and most regularly miss valuable opportunities. Whether testing the techniques and knowledge gained from reading The Price Advantage or supplementing personal knowledge in the field, this companion workbook is essential. The Price Advantage Workbook is a comprehensive and insightful self-study guide that eases the understanding of the three levels of pricing from the broad industry view through product/market strategy to day-by-day transaction management. Hard-hitting questions demonstrate why superb pricing strategy is critical for business success and profitability and explain state-of-the-art approaches to analyzing and improving pricing for any product or service. With a focus on translating pricing theory into real improvements and bottom-line performance, this workbook will help you improve your understanding of pricing concepts and strategy and give you a competitive advantage in any economy.

Price: $19.99 USD

Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. The book integrates the key disciplines--new product strategy, user research, concept development and prototyping, market testing, and business modeling--into a practical framework for generating enterprise growth. The book illustrates that framework with in-depth examples of companies--including IBM, Honda, and Mars--that have generated impressive results by leveraging their core technologies to new markets and to new uses. Many of these examples contain templates that readers can use in their own projects. The book also addresses the human side of new market applications, providing advice on what executives and innovation team leaders must do to execute the steps of Meyer's framework for developing new market applications. This comprehensive guide to growth will appeal to R&D practitioners, new business development strategists, product managers, and to students in engineering management, innovation management, and corporate strategy.

Price: $29.99 USD

This proven system will help you profit in any market environment while trading any financial instrument. Whether you're a seasoned professional trader or newcomer to the world of investing, you must develop a defined methodology and consistently apply it to control risk, preserve capital, and harvest profits. Now, The TRENDadvisor Guide to Breakthrough Profits outlines an integrated approach to market analysis and a sound trading strategy, known as the TREND advisor Diamond Methodology, this book will assist traders and investors locate low-risk/high-reward trading opportunities.

Price: $39.99 USD

A perfect blend of technology and entrepreneurship, Building High-Tech Product Companies equips entrepreneurs and managers with the tools necessary to grow a technologically driven company, as it delivers insightful information on how to anticipate the market and the technology and develop strategy, while perfecting management techniques. James Bowen uses the Maelstrom paradigm, which is the simultaneous pull of a Technology Life Cycle, a Product Life Cycle, and an Adoption of Innovation Life cycle on a company. This offers executives and managers better understanding of market and technology trends to help them form clear strategies for product development and release. It also includes interviews from dozens of executives from high-tech companies that have introduced successful products into the marketplace.

Price: $44.99 USD

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategy Includes frequent vignettes to show how the theory works in practice

Price: $46.95 USD

Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management can be a company’s most important success generator with proper planning, strategy and execution. Trade Show and Event Marketing can be your guidebook to that marketing success.

Price: $50.49 USD

The Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. It delivers expert guidance on designing, implementing, and evaluating a CV strategy that benefits service and information-based organizations. Building upon concepts, cases, and in-chapter applications, the book addresses best practices, organizational responsiveness, market orientation, and the planning and strategy issues that result in high rates of customer satisfaction. The book concludes with 18 detailed examples of companies attempting to create customer value. Each case study delivers an in-depth look at major CV themes such as responding to change, being customer oriented, customer loyalty, and more.

Price: $59.95 USD

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. Pharmaceuticals; Where's the Brand Logic: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical marketing. This comprehensive book pulls information from fast moving consumer goods (FMCG) research and brand theory and applies it to the pharmaceutical world. It looks at branding on multiple levels within the pharmaceutical industry, including the industry brand, the corporate brand, the franchise brand, and the global and local product brand. Practical strategies are extensively explained and future challenges facing the pharmaceutical industry are explored, all geared to help any pharmaceutical professional to successfully market his or her brand.

Price: $99.95 USD