The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.

Price: $24.95 USD

Praise for Predicting Market Success. " Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.". —Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation. "In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions.". —Seth M. Siegel, Cochairman, The Beanstalk Group. "Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick.". —Lenore Skenazy, syndicated columnist. "Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability.". —Erich Joachimsthaler, Chairman, Vivaldi Partners. "If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to.". —John Gaffney, Executive Editor, Peppers & Rogers Group

Price: $29.95 USD

The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more. Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors. With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers’ needs.

Price: $39.95 USD

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups'.

Price: $58.00 USD

Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips.

Price: $59.95 USD

This book reviews the historical background of developmental financial bonds through extensive investigation and research, and systematically analyzes the process of market innovation in bond issuing.

Price: $102.00 USD

Over the past two decades, Israel has been remaking itself in line with the commercial models of Western market societies. Nowhere is this trend more evident than in private consumption patterns. Most Israelis crave parity with Western lifestyles - p rivate automobiles, mobile phones, spacious housing fashionably furnished, accessibility to shopping malls and leisure travel abroad. Alongside these new aspirations, internationally branded commodities and franchises such as McDonald's, Office Depot , Benetton, IKEA and Toys 'R' Us increasingly feature in the Israeli landscape, and advertising has emerged as a primary vehicle for persuasion, competition and cultural expression. This book is the first to explore fully the significance of these transformations. The authors show how different groups - kibbutzniks, Israeli Arabs, Ultra-Orthodox Jews, new immigrants and middle-class Israelis - alternately exhibit a suspicion towards and enthusiasm for the enhanced individual freedoms of a consumer market society. Lifestyle consumerism is recognized as an alien import, potentially disruptive of the ethos of communality, common destiny and national purpose. At the same time, because consumption helps unite diverse groups to the greate r whole of the nation, the globe, and modernity, it conveys a sense of normalcy and affluence in a time of major social transition and political turmoil. Consumption and Market Society in Israel is not only innovative in its research, but it i s a timely contribution to a hotly debated topic.

Price: $109.95 USD

The area claimed by the British Empire as Western Australia was primarily colonized through two major thrusts: the development of the Swan River Colony to the southwest in 1829, and the 1863 movement of Australian born settlers to colonize the northwest region. The Western Australian story is overwhelmingly the story of the spread of market capitalism, a narrative which is at the foundation of modern western world economy and culture. Due to the timing of settlement in Western Australia there was a lack of older infrastructure patterns based on industrial capitalism to evoke geographical inertia to modify and deform the newer system in many ways making the systemic patterns which grew out of market capitalist forces clearer and easier to delineate than in older settlement areas. However, the struggle between the forces of market capitalism, settlers and indigenous Australians over space, labor, physical and economic resources and power relationships are both unique to place and time and universal in allowing an understanding of how such complicated regional, interregional and global forces shape a settler society.Through an examination of historical records, town layout and architecture, landscape analysis, excavation data, and material culture analysis, the author created a nuanced understanding of the social, economic, and cultural developments that took place during this dynamic period in Australian history. In examining this complex settlement history, the author employed several different research methodologies in parallel, to create a comprehensive understanding of the area. Her research techniques will be invaluable to researchers struggling to understand similarly complex sociocultural evolutions throughout the globe.

Price: $129.00 USD

This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour.

Price: $199.00 USD

This e-book introduces the subject of the impact of globalization and regionalization on the labour markets. Although the subject is not treated exhaustively, the papers presented are new contributions dealing with labour market institutions, efficiency wages, employment effects of outward foreign direct investment, immigration patterns and regional social and labour policies. These diverse issues are dealt with in their relation with increasing globalization in developed economies.The major conclusions of the papers in the e-book are put into the perspective of the state of the art of the research on the social impact of globalization, particularly the labour market consequences.

Price: $199.00 USD