If you're still chasing customers online, you're looking at the challenge backward. Aaron Shapiro helps companies build thriving digitally driven businesses. In his firm's extensive study of the Fortune 1000, a clear pattern emerged: the most successful companies drive sales by focusing on users instead of just customers. This is a fundamental strategic shift. Rather than trying to get people to buy stuff online, these companies home in on the user experience. They've realized that building relationships between people and their brand has huge value, even if those users aren't spending a dime on their products (yet). It's no secret that Internet-based companies like Google and Facebook thrive by building their user base before turning to monetization. Shapiro's big insight is that offline companies can successfully do the same, integrating offline products with an online presence and building platforms that create a lasting relationship between their brand and their users. Shapiro provides a strategic approach to refocusing your business in every way, from technology infrastructure and management to product design and marketing.

Price: $12.99 USD

If you have access to a computer, you can start your own online journal, or blogif you know how to do it right. With your own blog, you'll have a voice in the exciting world of the Internet. This one-stop resource shows you how to publish your ideas, get feedback, and create your own worldwide network! With this book you'll learn how to: Create buzz marketing for your business Get amateur poetry, short stories, and prose published Create a worldwide network of people Share unique hobby ideas with thousands of other hobbyists This easy-to-use guide will help you to create and maintain a creative and unique blog that readers the world over can enjoy. With The Everything Blogging Book, you'll learn how to make your mark on the World Wide Weband beyond!

Price: $15.95 USD

THE SECRETS CONTAINED IN THIS BOOK HAVE LITERALLY MADE ME THOUSANDS OF DOLLARS ONLINE AND I HOPE IT CAN DO THE SAME FOR YOU TOO! THIS BOOK WILL HELP YOU… Climb higher in the Search Engines Attract More Website Visitors by 500% Massively Increase Your Sales Expose Yourself to Greater Opportunities Online Overtake Competitor Websites Make More Money Online Sell More Products and Services Learn How to Convert Your Traffic to Sales ALSO COVERS… Social Networking Low Cost Traffic Generation Strategies The Khoa Bui Cash Website Triangle Formula Domain Name Tips How to Optimize Your Website for Speed How to Harness Publicity Online Whe the Colors on Your Website May Not Be Effective PLUS ACCESS FREE AUDIO BOOK ($197 VALUE)! I'm a big fan of simplicity for success, and Khoa’s new book lays out an easy-to-follow plan to increase your website traffic and convert those visitors to cash. —Ali Brown, CEO & Founder of Ali International Every single day, millions of people go online but don’t visit your site. Khoa Bui wants to change that—and he can with his remarkable book. So he did his part. Now it’s time for you to do yours. I predict success if you do. —Jay Conrad Levinson, Father of Guerrilla Marketing, Author of Guerrilla Marketing series How to Increase Your Website Traffic is a content-rich book, packed with powerful ideas that will help Internet entrepreneurs increase their sales and business profits. —Adam Khoo, Asia’s #1 Success Coach, Author of Secrets of Self-Made Millionaires

Price: $19.95 USD

Hauptbeschreibung Internet-Suchmaschinen spielen heutzutage bei den Kaufentscheidungsprozessen vieler Konsumenten eine entscheidende Rolle. Doch nur wer es mit seinem Internetangebot in die oberen Rnge der Ergebnislisten schafft, hat hier eine reelle Absatzchance. Andersherum sind gerade fr kleinere und mittelstndische Unternehmen damit ganz neue Mglichkeiten fr punktgenaues Marketing und Direktkunden-Ansprache entstanden. Mit Instrumenten wie Keyword-Advertising und Suchmaschinenoptimierung knnen sie ihre Produkte und Dienstleistungen auch in begrenzten und schwer erreichbaren Zielgruppen bekannter und erfolgreicher machen. In einigen Geschftsfeldern gbe es ohne Suchmaschinenmarketing gar keinen Markt. Neben einem Exkurs zur Suchmaschinentechnik selbst beleuchtet Tobias Hamacher aus betriebswirtschaftlicher Perspektive die Grundlagen des operativen Suchmaschinenmarketings und definiert dessen Stellung im Marketingmix von Unternehmen kleiner und mittlerer Gre. Welche Mglichkeiten bieten ihnen Web-Controlling und das im Web 2.0 angewandte Social Media Marketing? Hamacher prsentiert dazu Meinungen und Erfahrungen erfahrener Online-Marketing-Manager aus verschiedenen Branchen. Er warnt aber auch vor blauugigem Nachahmen und nennt Probleme und Risiken, die Suchmaschinenmarketing insbesondere im rechtlichen Bereich fr Unternehmen bergen kann.   Biographische Informationen n/a

Price: $22.26 USD

A new, revised edition of the classic guide for entrepreneurs For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment. Covering everything from getting a start-up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces-without hiring expensive outside help. This handy guide is packed with the kind of essential, down-to-earth advice everyone running a small business needs-whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e-commerce. Focused on practicality, the book also features downloadable, chapter-ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, The Entrepreneur and Small Business Problem Solver , Third Edition is an invaluable reference that every business owner needs. Inside, you'll find world-class guidance on these topics and more: How and where to find start-up capital Insuring your business Extending credit and collecting debts Financial record-keeping Carrying out marketing research Pricing products and services Marketing and advertising your business Doing business and marketing online Recruiting and managing employees Protecting your business and avoiding rip-offs

Price: $24.95 USD

Covers critical updates including: -Targeting by birthday, family status, and more -Pinpointing who is seeing your ads -Managing impressions per ad to avoid ad fatigue -Using Sponsored Story Ads—the newest advertising categoy -Creating a Facebook businessp and identity MAKE A FORTUNE WITH FACEBOOK Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits. Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide! —Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’ —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income. -Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books

Price: $24.95 USD

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Price: $24.95 USD

Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over. As the new economy rapidly becomes the only economy, Internet companies must learn how to create sustainable value if they're going to survive. This book provides the solid business basics companies need to move from the old era of .com to the next era of .profit. Nick Earle, the driving force behind Hewlett-Packard's worldwide Internet strategy, and Peter Keen, a visionary in the world of business and technology, have been anticipating online trends and communicating them to managers for over twenty years. Here they team up to forecast the future of Internet commerce and to lay out the six key imperatives that will determine the difference between successful and unsuccessful e-business in the coming decade. Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web. Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work.

Price: $26.00 USD

Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?" Likewise almost every large organization is heavily involved in e-commerce and turning their organizations into e-businesses. At the moment most e-commerce is focused on selling traditional products and services through the new medium of the Internet. However, the more an organization evolves into an e-business, the more they can exploit knowledge flows between themselves and their marketplace. This book draws together the two strands of knowledge and e-business into the emerging field that this book has called k-business. A k-business is one that turns an organization's knowledge assets into knowledge products and services and uses the Internet to market and deliver them online. Despite its newness, the Delphi Group have forecast that within 5 years person-to-person information e-commerce (a major aspect of k-business) will be a $5 billion business leveraging $50 billion in sales of other products and services. Capitalizing on Knowledge aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical and balanced view of the building blocks of a k-business including knowledge productizing, e-commerce enablers and Internet marketing. It draws on lessons from successes and failures in the dot.com landscape and of the early pioneers of knowledge markets. The writing style engenders interest and readability supported by diagrams, screen images, check lists and frameworks. There are 'points to ponder' to stimulate thinking and decision-making. Five case studies and over 50 illustrative examples provide insights into the application of the book's concepts. No other book brings all the elements of a k-business together in one place to provide a thought provoking yet practical companion for those who want to capitalize on their knowledge. Demonstrates how the overlap of the two high profile strands of e-business and knowledge management is creating new k-business opportunities Describes new business models for marketing knowledge over the Internet Provides practical guidelines for packaging knowledge and participating in knowledge markets.

Price: $48.95 USD

'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy as a sideline to the core business. Building a channel advantage is the core business today, and this is an essential text and reference for all serious marketing and sales professionals and students. Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question of how to connect products with customers via the best mix of sales channels: the sales force, value-added partners, distributors, retail stores, telemarketing, and the Internet. In short, how companies sell has become as important as what they sell. 'The Channel Advantage' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage. Timothy R. Furey is chairman, CEO and co-founder of Oxford Associates, a privately held consulting firm specializing in sales and market strategy, e-commerce channel integration and market research, based in Bethesda, Maryland. Oxford has achieved an annual growth of more than forty percent since its creation in 1991 and was named one of America's 500 fastest growing private companies by Inc. Magazine in 1997. Furey, a pioneer in the use of hybrid sales and marketing strategies for blue chip companies, works extensively with senior management leadership teams to develop and implement go-to-market growth strategies. His clients include IBM, American Express, Marriott, Xerox, Fidelity Investments, Bristol-Myers Squibb, and Johnson & Johnson. Under his leadership, Oxford Associates has developed leading-edge strategies, business processes and systems for deploying and integrating multi-channel sales and marketing systems. They work to align products with the right customers via an appropriate mix of the Internet, telesales, distributors, value-added partners, and traditional sales force channels. Mr. Furey is the co-author of THE CHANNEL ADVANTAGE (Butterworth-Heinemann, August 31, 1999), which is endorsed by the CEOs of America Online, Lotus Development, Ocean Spray, and Xerox. Mr. Furey also serves on the Board of Directors of Alpha Industries (Nasdaq:AHAA), a leading semiconductor manufacturer for wireless telephone applications. Previously, Mr. Furey worked with Boston Consulting Group, Strategic Planning Associates, Kaiser Associates and the Marketing Science Institute. He earned a

Price: $73.95 USD