The world of Windows XP can be intimidating, so why waste time learning things that you don't need to know? Get up and running quickly with 50 Microsoft Windows XP Things You Must Kow. It covers all updates, including Service Pack (SP) 1, SP2 and Reloaded and teaches you only the best, most useful features that you need to get fast results from Windows XP. You will see an immediate connection between a task in the book and what it can do for you in your every day life. You'll learn tasks such as: * Manipulating Windows * Starting and Exiting Programs * Creating and Organizing Folders * Sending, Receiving and Handling Email * Creating an Address Book * Searching the Internet and Using Favorites * Creating CDs * Playing DVDs * Finding Lost Files * Troubleshooting, Changing Your Desktop and Checking for Viruses Whether you're brand new to Windows XP or you've upgraded from a previous version, you will be able to quickly feel comfortable in the Windows XP environment with the help of this book. Shelley O'Hara is the author of more than 100 books, including the best-selling Easy Windows and other top-selling titles. She has also authored a novel (The Marriage Trifecta), Web content, training materials, magazine columns, software manuals, and business and marketing materials. In addition to writing, O'Hara is an Associate Faculty Member in the English Department at IUPUI. She graduated from the University of South Carolina with a BA and the University of Maryland with an MA, both in English.

Price: $11.99 USD

Here’s something you may not know about today’s Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a “viral loop”—to use it, you have to spread it. After all, what’s the sense of being on Facebook if none of your friends are? The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little.In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses—some worth billions of dollars—that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them.All kinds of businesses—from the smallest start-ups to nonprofit organizations to the biggest multinational corporations—can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.

Price: $12.99 USD

IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

Price: $12.99 USD

The first clear guide to the Semantic Web and its upcoming impact on the business world Imagine that, in 1992, someone handed you a book about the future of something called the World Wide Web. This book claimed that through a piece of software called a "browser", which accesses "web sites", the world economy and our daily lives would change forever. Would you have believed even 10 percent of that book? Did you take advantage of the first Internet wave and get ahead of the curve? Pull is the blueprint to the next disruptive wave. Some call it Web 3.0; others call it the semantic web. It's a fundamental transition from pushing information to pulling, using a new way of thinking and collaborating online. Using the principles of this book, you will slash 5-20 percent off your bottom line, make your customers happier, accelerate your industry, and prepare your company for the twenty-first century. It isn't going to be easy, and you don't have any choice. By 2015, your company will be more agile and your processes more flexible than you ever thought possible. The semantic web leads to possibilities straight from science fiction, such as buildings that can order their own supplies, eliminating the IRS, and lawyers finally making sense. But it also leads to major changes in every field, from shipping and retail distribution to health care and financial reporting. Through clear examples, case studies, principles, and scenarios, business strategist David Siegel takes you on a tour of this new world. You'll learn: -Which industries are already ahead. -Which industries are already dead. -How to make the power shift from pushing to pulling information. -How software, hardware, media, and marketing will all change. -How to plan your own strategy for embracing the semantic web. We are at the beginning of a new technology curve that will affect all areas of business. Right now, you have a cho

Price: $14.99 USD

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own toys; we care desperately about those we choose for our kids, knowing these objects help shape children's lives. They are also a constantly newsworthy item: every Christmas, which toys are hot -- and the scramble by parents to grab them before the stores are empty -- is front-page and TV bulletin news. The Real Toy Story tells the tales of these toys and of the vast, world-dominating $22 billion American industry that creates them. The rewards for success are enormous: a top toy can earn billions -- H. Ty Warner shot into Forbes's World's Richest People list with his creation of Beanie Babies. The price of failure is just as huge -- the battlefield is littered with the corpses of once-successful toy companies whose multimillion-dollar gambles did not pay off. It is a world of contrasts. The Real Toy Story looks at both sides: at Slinky, Elmo, Barbie, Transformers, and their creators, but also at the dark side of an industry that leads the way in cold-blooded marketing targeted at children. Parents will want to learn about how this seemingly benign industry exploits, sometimes surreptitiously, the many new media: cable television, the internet, CD-ROMs, sometimes even invading the playgrounds to peddle their wares to unsuspecting young people. Perhaps more disturbingly, this hard-hitting book examines the vast gap between the cuddly image of toys and how almost all toys destined for America are actually produced in China under sweatshop conditions. Today the toy industry is in the midst of rapid change. Tapping into the concern millions of adults have about the toys they choose for the children

Price: $17.99 USD

A Silicon Valley veteran and author of the bestseller High Tech Start Up reveals the nature of unfair advantage -- that holy grail for every company, the mysterious quality that separates successful businesses from the nine out of ten that fail -- and then shows how to create an unfair advantage, build it into a business plan, and use it to maximum effect. Nesheim's first book, originally self-published during Silicon Valley's wild west days in the 1990s, quickly moved from underground hit to business bestseller. He witnessed the incredible highs and lows of the Internet bubble, and he got an intimate look at why some companies weathered the storm while others went under. Now, in The Power of Unfair Advantage, Nesheim shows you how to bring the pioneer spirit to your new enterprise -- whether you are starting a new company or trying to breathe new life into an old dog. Unfair advantage is an enduring but often overlooked dynamic and a crucial aspect of any successful business endeavor. To show you how to attain unfair advantage over your competitors, he begins with a clear model: Outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering, and operations. Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that it alone possessed -- pager technology and pager infrastructure. Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis. The Power of Unfair Advantage is an essential handbook for every manager who is responsible for int

Price: $19.99 USD

Join the innovation revolution—and turn your BIG ideas into BIG money!. Before the Internet made instant communication and collaboration possible, inventing a new product or starting a new business was risky. Innovators and entrepreneurs were often faced with the daunting task of doing it all on their own—discovering a market opportunity, thinking of the solution, getting funding, lining up manufacturers and distributors, marketing, and eventually selling the goods. Success hinged on having enough time and money to launch and grow the venture quickly—something many first-time entrepreneurs are unprepared for. But today is the era of the amateur. Thanks to the Internet and the emerging phenomenon of open-source innovation, making money from your creative ideas and expertise is easier than ever. No longer do big ideas only come out of corporate R&D labs or from people willing to quit their jobs and go into debt to fulfill their entrepreneurial dreams. Today, big ideas come from everyday experts just like you—schoolteachers, construction workers, college students, computer-savvy teenagers, almost anyone. Yet people with big ideas can't do it alone. The Million-Dollar Idea in Everyone is your guide to making a difference and a dollar. This information-packed resource includes practical, real-world advice to help you explore your ideas, test-drive them, put them into action, and turn them into long-term income—without risking everything. Whether you dream of becoming a millionaire inventor or just want to earn a little extra on the side, this revolutionary guide will inspire you, inform you, and help you turn your BIG ideas into BIG money.

Price: $24.95 USD

The effects of Information and Communication Technologies (ICTs) on globalization, innovation, growth and productivity are immense. ICTs contribute to the globalization of production and capital markets by reducing the cost of information and communication. These technologies have certainly made it easier for multinationals and other companies to spread production facilities all over the world, to co-ordinate international marketing campaigns, and to ease collaboration in projects taking place on different continents. While the anti-globalization movement may claim otherwise, individuals and consumers also have much to gain from the internationalization of trade and commerce. Using the Internet, consumers can today find products on sale in other countries or not available in their own countries, and compare their standard of living to those of others. It is also, as a result of the Internet, much easier for consumers to become better informed. As a result of this increased access to information, markets work more efficiently. Furthermore, globalization has speeded up the diffusion of innovation, bringing new knowledge, products and services to developing countries in months rather than years or decades. This book deals with the implications of a global economy and the emergence of a society permeated by information and communication technologies. The book includes a special focus on telecommunications markets and policy and on user perspectives. The editors have been careful to select a wide range of papers by expert scholars and policy analysts in order to capture the book issues from a number of perspectives. The book represents a holistic approach, bringing to bear a number of critical perspectives: economics, engineering, business, organization theory, psychology, policy analysis, and security concerns. The volume succeeds in providing a multi-faceted and rich view of the book topic.

Price: $155.00 USD