| Marketing For Dummies
Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients’ needs and boost sales
Price: $28.50 USD
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| Kellogg on Marketing
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Price: $29.95 USD
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| Business-to-business Marketing
No Synopsis Available
Price: $65.28 USD
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| Business-To-Business Marketing Management
No Synopsis Available
Price: $67.60 USD
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| Business-to-business Marketing
No Synopsis Available
Price: $70.20 USD
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| Business to Business Marketing Research
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Price: $91.32 USD
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| Strategisches Business-to-business Marketing
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Price: $106.28 USD
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| Business to Business Marketing
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| Business-to-business Marketing
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| Business-to-business Marketing
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