| Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition
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Price: $6.00 USD
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| Marketing Channels: A Relationship Management Approach, by Pelton, 2nd Edition
This book is in New - Excellent condition
Price: $19.00 USD
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| Marketing Channels: A Relationship Management Approach, by Pelton, 2nd Edition
This book is in New - Excellent condition
Price: $19.00 USD
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| Customer Relationship Management: Integrating Marketing Strategy and Information Technology, by Zikmund
This book is in New - Excellent condition
Price: $34.47 USD
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| Marketing Channels: A Relationship Management Approach, by Pelton, 2nd Edition
This book is in Like New condition
Price: $50.12 USD
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| Marketing Channels: A Relationship Management Approach, by Pelton, 2nd Edition
This book is in Like New condition
Price: $50.12 USD
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| Marketing the e-Business, Second Edition
E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organizational commitment and effective management, supported by technology, process and structure. Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as:. *Mobile marketing. *Social networking and blogging as marketing issues. *E-segmentation. *Customer relationship marketing online. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than simply business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples, and discussion questions, the book is ideal for use with students. Considering the practicalities of marketing in an e-Business context, in its first edition this was the first book of its kind to voice such a rigorous argument for the importance of e-Marketing.
Price: $54.95 USD
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| Customer Relationship Management: Integrating Marketing Strategy and Information Technology, by Zikmund
This book is in New - Excellent condition
Price: $60.60 USD
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| Marketing (LL Version), 14th Edition
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.
Price: $155.49 USD
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| Marketing, 2008 Edition, 14th Edition
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.
Price: $223.99 USD
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