| Digital Marketing - Strategies for Online Success
No Synopsis Available
Price: $10.04 USD
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| Digital Marketing - Strategies for Online Success
No Synopsis Available
Price: $11.16 USD
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| How to Write a Marketing Plan
Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
Price: $17.95 USD
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| Policing : Reinvention Strategies in a Marketing Framework
No Synopsis Available
Price: $30.89 USD
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| CTH Marketing
The purpose of this paper is to provide you with an understanding of the basic principles of marketing and its application in the international hotel and tourism industries, and the ways in which marketing strategies and approaches can be used to optimise product penetration. You will cover the key techniques involved in marketing planning and strategy, the identification of customer needs, including market research, and marketing and selling methods.The Study Guide, which has been reviewed and endorsed by CTH, works logically and methodically through the CTH 2009 syllabus, following the syllabus order.It explains the concepts clearly and provides ample opportunity for practice of the techniques. Chapters start with the objectives and topic list to put the material into context and they conclude with a diagrammatic summary to consolidate learning and a set of self-test questions to test understanding.The front pages of the Study Guide contain features such as tips on how to study and an explanation of the exam structure.Note that the CTH Marketing syllabus is identical within both the Diplomas in Hotel Management and Tourism Management, so you can use this Study Guide to study for either qualification.
Price: $33.00 USD
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| Policing : Reinvention Strategies in a Marketing Framework
No Synopsis Available
Price: $34.32 USD
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| Services Marketing : Concepts, Strategies, and Cases
No Synopsis Available
Price: $116.08 USD
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| Marketing, 16th Edition
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2012, combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2012 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
Price: $157.99 USD
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| Services Marketing : Concepts, Strategies, and Cases
No Synopsis Available
Price: $184.26 USD
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| Marketing 2012, 16th Edition
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2012, combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2012 includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
Price: $218.49 USD
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