This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P's, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. What is marketing? The role of marketing, The marketing concept Some marketing basics Some marketing definitions The Marketing Mix The four P's Marketing forces Segmentation Market Research Researching the market Family life cycle Marketing information systems Price setting Strategies, Tactics Price points Branding The Planning Process The Planning process Delivering quality service Product development A checklist Buyer Behaviour Consumer and Industrial markets Corporate image Influencing customer requirements, Image Why buy from there? What makes a company successful Monitoring service levels Are these issues pertinent to your business Planning a Marketing Campaign Launching a new product or service Strategies A Marketing Plan The marketing audit Targeting customers New product development Case Studies

Price: $24.95 USD

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients’ needs and boost sales

Price: $28.50 USD

Strategic Marketing : Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need, 2nd Edition

Price: $29.95 USD

Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography covering over 200 printed books and serials, subscription databases, and free Web sites and reveals practical tips and techniques for using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information highlighting the most important features. This valuable resource will help experienced researchers and librarians with limited business and marketing familiarity as well as experts and others involved in marketing who have limited research know-how.

Price: $49.95 USD

A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.

Price: $55.95 USD

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management. This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field.

Price: $61.00 USD

BUSINESS TO BUSINESS MARKETING RESEARCH is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research. an accompanying CD enables users to apply the tips and techniques to live data.

Price: $76.99 USD

Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

Price: $151.99 USD

Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.

Price: $166.49 USD

See yourself as a manager of market research with EXPLORING MARKETING RESEARCH, the modern, fascinating book that introduces you to the design, collection, analysis, and reporting of marketing research data. You'll explore all the facts and data relevant to a firm's current and future needs, and you'll quickly learn about traditional types of marketing research, such as designing questionnaires. The authors illustrate the usefulness of the latest technological developments that facilitate marketing research, including data collection devices, data analysis tools, and practical approaches to data analysis. With more emphasis on ethical and international issues relating to marketing research, this book is a valuable learning tool for anyone interested in marketing research and how it is used in modern business.

Price: $235.99 USD