| Rural Marketing
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Price: $20.00 USD
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| Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession
Marketing Management : Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession
Price: $29.95 USD
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| Management and Marketing: with Mini-Dictionary of 1,000 Common Terms
In over 70 units MANAGEMENT AND MARKETING teaches the essential language and terminology in each of the following areas: managing companies and people, managing production and operations, and marketing goods and services.
Price: $33.99 USD
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| Sustainability Marketing: A Global Perspective, Desktop Edition
Marketing Management : Sustainability Marketing: A Global Perspective, Desktop Edition
Price: $37.95 USD
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| Marketing Communications: A Brand Narrative Approach, Desktop Edition
Marketing Management : Marketing Communications: A Brand Narrative Approach, Desktop Edition
Price: $54.50 USD
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| Strategic Market Creation: A New Perspective on Marketing and Innovation Management, Desktop Edition
Strategic Management: Strategic Market Creation: A New Perspective on Marketing and Innovation Management, Desktop Edition
Price: $65.00 USD
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| Internal Marketing
By bringing together a set of multi-disciplinary leading writers in the field of service marketing and management, this book represents a much-needed resource on the current state-of-the-art research and conceptual development in internal marketing.
Price: $71.95 USD
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| Marketing by Menu, 3rd Edition
Food Service Operations & Management : Marketing by Menu, 3rd Edition
Price: $80.00 USD
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| Marketing Channels : A Management View, 7th Edition
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
Price: $231.99 USD
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| Modern Logistics Management: Integrating Marketing, Manufacturing and Physical Distribution
Production Operations Management : Modern Logistics Management: Integrating Marketing, Manufacturing and Physical Distribution
Price: $320.00 USD
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