| Jack Trout on Strategy
From the bestselling coauthor of Positioning --essential tactics for success in every marketing arena. With his 1981 classic, Positioning , Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. Trout on Strategy :.:.; Is an ideal introduction to the thinking of one of the century's most influential marketing innovators.; Explores Trout's major themes, including survival, perception, differentiation, and more.; Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today.
Price: $19.95 USD
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| 101 Ways to Market Your Business
A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.
Price: $22.68 USD
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| All You Need is a Good Idea!
In All You Need Is a Good Idea , Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for that matter?this valuable marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the competition. This book is the perfect guide to creating truly powerful marketing messages.
Price: $24.95 USD
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| The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers
Tips and techniques from a professional marketer show photographers how to sculpt a successful photography business. With simple, straightforward strategies, this resource helps photographers create a brand, target a market, fashion a comfortable and savvy studio, run an effective consultation, and build strong interpersonal relationships. The advice goes beyond the technical and offers ideas for kids clubs, bundling products, and creating special portrait promotions that keep customers coming back—from an engagement portrait session to the wedding to maternity and new baby photographs, to family holiday cards and more. Comprehensive and effective, these techniques help photographers achieve and surpass business goals.
Price: $27.95 USD
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| Secretos de la Venta : Ideas, tecnicas y consejos practicos de marketing que realmente Funcionan
No Synopsis Available
Price: $29.06 USD
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| Welcome to the Creative Age
This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and psychology.
Price: $50.00 USD
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| Teaching Travel: A Handbook For The Educator, 1st Edition
An instructor's handbook covering teaching techniques, methods of learning, lesson plans, curriculum outlines, competency-based education, projects, games, useful evaluation forms (student, teacher, course, internship, etc.), school marketing ideas, test-taking skills, teacher stress, and much more! Now includes a chapter on using the Internet in the classroom.
Price: $102.49 USD
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| Journal of Management Development: Volume 30, Edition 1
This e-book focuses on the life and work of Donald H. Dixon. Taken together, these articles and comments highlight several themes evident in Dixon’s work. His interest in the intellectual heritage of marketing thought allowed him to avoid much of the confusion of reinventing concepts and view ideas that others missed. His use of the general systems framework to organize ideas and phenomena offered him an unsurpassed ability to analyze the marketing system broadly as a unified whole.
Price: $199.00 USD
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| Selected Papers from the Second Annual Conference
The papers which form this e-book were originally presented at the second Symposium of the SIG for Marketing of Higher Education, a successful meeting held from 4-6 April 2007 in Budapest. The symposium was hosted by Eötvös Loránd University. The aim of the event was to provide a forum for the practitioners and academics to exchange ideas on issues of current concern on higher education marketing, and in particular its implications for the nature of higher education. The papers presented here are representative of the approaches and nationalities involved. Each of the papers offers a geographical as well as positional perspective on marketing higher education.
Price: $199.00 USD
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| Bank Marketing for The 90's : New Ideas from 55 of the Best Marketers in Banking
No Synopsis Available
Price: $310.98 USD
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