This is the eBook version of the printed book. Discover the investment strategy that works in any market. The one strategy that works in up and down markets, good times and bad.   ‘Trend Following’ has become the classic trading book — accepted by the great pro traders as their standard..  Learn how Trend Followers delivered fantastic returns while everyone else was losing their shirts. Simple charts and instructions help you use Trend Following no matter where the market goes next. Includes new profiles of top Trend Followers who’ve kept right on profiting through the toughest markets.  

Price: $22.99 USD

A timeless investment guide that reveals how to consistently earn market-beating returns while reducing risk. What every investor needs is a battle-tested strategy that embraces the uncertainty of financial markets-and life in general. One that will yield market-beating portfolio returns in both good times and bad. The Gone Fishin' Portfolio shows you what that strategy is, how it works, and why you should begin using it immediately. The innovative approach outlined throughout these pages will help investors enjoy a notably high probability of success by using an investment strategy based on the notion that nobody knows what the market is likely to do next, which, in effect, allows investors to capitalize on uncertainty.:; Details one of the safest and simplest ways to reach your long-term financial goals, and explores the financial and psychological challenges you're likely to face in the years ahead; The "Gone Fishin' Portfolio" is based on a Nobel Prize-winning investment strategy that takes just twenty minutes to implement; Discusses the relationship between risk and reward in financial markets, and reveals how the investment industry really works. The Gone Fishin' Portfolio will allow you to reach your most important investment goals, beat Wall Street at its own game, and achieve the financial independence you deserve.

Price: $27.95 USD

Presenting case studies on QRM implementation, this book illustrates how QRM can not only reduce lead time but also improve quality, reduce operating costs, and enable companies to gain substantial market share. It explains how factories in advanced nations can use QRM strategy to compete with manufacturers in low-wage countries.

Price: $39.95 USD

Discover the successful approaches and common pitfalls to going public with INITIAL PUBLIC OFFERINGS! This finance text is an excellent resource for any company considering making the transition from private to public. Packed with practical advice, the text helps you decide whether an IPO is a better strategy than other financing alternatives, determine which stock market to use, plan and execute the IPO, and stay on track following the IPO - helping companies reach their true potential for success.

Price: $41.49 USD

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs. 

Price: $44.99 USD

A solid framework for businesses to create a market-developing strategy. Business transformation is a key executive management initiative that attempts to align people, process, and technology initiatives of an organization more closely with its business strategy and vision to support and help innovate new business strategies and meet long-term objectives. Strategic Business Transformation reveals how you can predict if your market is transforming, linking and aligning ten key strategic variables under a common strategic dashboard.:; Provides a tested framework of this strategic invention and transformation that the author has applied to several companies; Includes case studies of the entrepreneurial and large multi-billion revenue institutions that have used this method?and succeeded; Shows how internal and external factors drive should drive strategic transformation. Filled with case studies and practical examples, this book gives readers a proven framework from which to create a transformative business strategy.

Price: $45.00 USD

Was exchange an early agent of human evolution or is it merely a de novo artifact of modern civilisation? Here, Haim Ofek explores the impact of market forces on human evolution, from the feed-as-you-go strategy typical of primates to the development of agriculture and the domestication of fire.

Price: $47.00 USD

This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement strategies over as many as 12 simulated years. MARKSTRAT3: The Marketing Strategy Simulation is the user's guide that accompanies the MARKSTRAT3 simulation software. Note: The MARKSTRAT3 software is not sold by ITP or South-Western College Publishing. Professors should contact STRAT*X (Boston: 617-494-8282, Paris: 330.1.64.45.87.53) for details concerning licensing of the software.

Price: $134.99 USD

Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.

Price: $217.49 USD

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

Price: $233.49 USD