Is it possible to give up your nine to five job and make more money as a full-time freelancer? Absolutely." Six-Figure Freelancing" shows writers how to make the most of the ballooning freelance industry by adopting a business-like approach to their craft, while offering insightful, first-hand advice to help maximize time and profit. - Includes worksheets and templates to assess and establish the best possible business strategy. - Advice on time management and repurposing material for multiple markets, as well as how to gain a competitive edge in a growing market

Price: $14.95 USD

Franchising is big business. Last year, 95 per cent of all franchisees reported profitability, making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising is on the increase, both in popularity and profitability, as individuals are able to enter their chosen market with a proven brand and an established business strategy. ''The Franchising Handbook'' is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies, plus an A-Z directory of franchises arranged by each major market sector.

Price: $29.95 USD

The Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. It delivers expert guidance on designing, implementing, and evaluating a CV strategy that benefits service and information-based organizations. Building upon concepts, cases, and in-chapter applications, the book addresses best practices, organizational responsiveness, market orientation, and the planning and strategy issues that result in high rates of customer satisfaction. The book concludes with 18 detailed examples of companies attempting to create customer value. Each case study delivers an in-depth look at major CV themes such as responding to change, being customer oriented, customer loyalty, and more.

Price: $33.99 USD

In today’s economic context, governments are required to take centre stage, helping workers to compete in the global market whilst also supporting employers so that they may retain jobs, increase productivity and offer better-quality employment at the local level. This book provides a new indicator for benchmarking labour-market policy, reviewing the flexibility available in its management throughout OECD countries. The research offers new evidence of the link between flexibility and employment outcomes. Concrete examples of how localities can harness greater flexibility to generate better economic and social outcomes are provided. The new style of management recommended in this book will be key to any national strategy for returning economies to prosperity.

Price: $42.00 USD

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Price: $43.95 USD

Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management can be a company’s most important success generator with proper planning, strategy and execution. Trade Show and Event Marketing can be your guidebook to that marketing success.

Price: $53.49 USD

A straightforward guide to generating consistent income by selling call options on selected stocks. The Stock Option Income Generator outlines a low-stress approach to making predictable profits no matter what the state of the overall market. Harvey Friedentag, a registered investment advisor who has been successfully using this strategy for more than thirty-six years, shows how to pick stocks and then sell call options against those stocks to generate a constant source of income. With this book, you'll quickly learn to.: Make consistent profits in the stock market and increase your gains; Protect stock holdings from price declines, cutting your losses; Profit from big market moves as well as sideways moves; Receive a controllable tax shelter from an option income portfolio; Buy more stocks for less money. Friedentag's strategy is ideal for anyone who wants to generate better returns than the overall market averages, with less risk, and receive the benefits of tax-advantaged investing.

Price: $60.00 USD

Trading Triads explains the ‘Triads’ method, a system that enables simple market analysis, flagging accurate turning points as well as precise entry and exit points for trades. The book begins by introducing the reader to the Triads method and how it was developed, as well as explaining how it reflects the fundamental structure of the market. The author goes on to explain the oscillatory nature of markets, their structure and their key elements. The book explains why most indicators give false signals and explains how to avoid them. After exploring fundamental market structure, the book explains the Triads strategy. It covers precise entry and exit points as well as stop placement. Also it explains how to use Triads at the same time as other indicators to trade the markets most successfully – for example, how a simple moving average traded with the help of Triads becomes a powerful trading tool that avoids most false signals. It also shows how to trade an MACD, stochastic or any other indicator/method with the help of Triads. The purpose of these examples is to show how the Triads methodology improves significantly any trading method or trading tool. The book aims to explain to the reader a new trading method which can simplify analysis of the market, and provide a simple and extremely versatile strategy which can sit alongside the trader’s current range of tools to increase precision, and results, in their trading of the markets.

Price: $80.00 USD

Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. Pharmaceuticals; Where's the Brand Logic: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical marketing. This comprehensive book pulls information from fast moving consumer goods (FMCG) research and brand theory and applies it to the pharmaceutical world. It looks at branding on multiple levels within the pharmaceutical industry, including the industry brand, the corporate brand, the franchise brand, and the global and local product brand. Practical strategies are extensively explained and future challenges facing the pharmaceutical industry are explored, all geared to help any pharmaceutical professional to successfully market his or her brand.

Price: $99.95 USD

OECD countries have to improve labour market performance to increase living standards. This has become more urgent as population ageing may put considerable downward pressure on economic growth in the coming decades. What is needed is a comprehensive reform strategy to raise employment and help workers earn higher incomes. This requires action on many fronts including taxation, employment regulations, welfare benefits, wages, product-market competition and macroeconomic policy. Which reforms have been successful and in what countries? Do they necessarily imply lower social protection or more insecurity?. This book provides answers to these essential questions, based on a major analysis covering 30 countries. This year's edition of the Employment Outlook presents a reassessment of the OECD Jobs Strategy.  

Price: $112.00 USD