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Results 141 - 150 of about 1512 for market research


Doing Research with Children

The Second Edition of Doing Research with Children is a welcome development of this key textbook for a growing market. The book continues to provide a comprehensive and practical introduction to undertaking a research project with children, and now accommodates and accounts for many of the changes that have taken place in research practice and in discussions about research with children in recent years. Specifically, this new edition provides: - Extended guidance on research ethics - Attention to views of children as active research participants rather than as passive subjects of research - Expanded pedagogy: chapter summaries, practical exercises, contextualising cases and features - Details of the many changes in the law that have changed the nature of the researcher's relationship to children and to storing and transmitting information about children. Divided into three sections, the first introduces the main theories and approaches in doing research with children. In the second part, the different frameworks and techniques for conducting both qualitative and quantitative research with children are outlined. The final section develops an important underlying theme of the book - the unique nature of children as research subjects - by introducing special ethical issues raised in research with children.



Price: $53.00 USD

Doing Research with Children
Research Papers, 15th Edition

From choosing the right topic to proofreading your finished work, RESEARCH PAPERS,15e helps you tackle the process of creating a successful research paper with confidence, one step at a time. Featuring straightforward, step-by-step descriptions—each supported by current examples and hands-on exercises—this edition offers students like you unparalleled writing guidance. In keeping with the authors' commitment to providing the most user-friendly and up-to-date writing manual on the market, you will also discover the very latest information on documentation styles, including the 2009 MLA update, plagiarism, and online research, all contained within a convenient large format and easy-to-use spiral binding.



Price: $63.49 USD

Research Papers, 15th Edition
Research Papers, 16th Edition

From choosing the right topic to proofreading your finished work, RESEARCH PAPERS, 16e helps you confidently tackle the process of creating a successful research paper, one step at a time. Featuring straightforward, step-by-step descriptions--each of which is supported by current examples and hands-on exercises--this edition offers an unparalleled writing resource. In keeping with the authors' commitment to providing the most user-friendly and up-to-date writing manual on the market, you will also find the very latest information on documentation styles, including the 2009 MLA and 2010 APA updates, plagiarism, and online research, all contained within a convenient large format and easy-to-use spiral binding.



Price: $66.99 USD

Research Papers, 16th Edition
Market-Driven Thinking

Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most often implemented methods) to learn about thinking are written surveys and focus group interviews--two research methods that that almost always fail to provide valid and useful answers on how and why executives and customers think the way they do. Through descriptive research, MDT examines the actual thinking and actions by executives and customers related to making marketplace decisions. The book aims to achieve three objectives: * Increase the reader's knowledge of the unconscious and conscious thinking processes of participants marketplace contexts * Provide research tools useful for revealing the unconscious and conscious thinking processes of executives and customers * Provide in-depth examples of these research tools in both business-to-business and business-to-consumer contexts This book asks how we actually go about thinking, examining this process and its influences within the context of B2B and B2C marketplaces in developed nations. * Looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts * Provides models and research tools to reveal thinking processes in marketplace decisions, illustrated by case studies and examples * Challenges traditional research methods such as surveys and focus groups



Price: $68.95 USD

Market-Driven Thinking
Supply Market Intelligence: A Managerial Handbook for

Supply Market Intelligence: A Managerial Handbook for Building Sourcing Strategies meets an unmet requirement in the market for training and education of supply managers in building and developing sourcing strategies. The book is organized around the different steps in the process of building a sourcing strategy for a specific commodity family. These steps include: teaming, plan development, and market research; strategic analysis and resource commitment; strategy approval and supplier selection; strategy implementation and contract negotiations; and supplier measurement and continuous improvement. Each chapter focuses on the key elements in the process and a handy checklist.



Price: $69.95 USD

Supply Market Intelligence:  A Managerial Handbook for
Homeownership and the Labour Market in Europe

Increasing labour market flexibility is at the top of the European agenda. A new and challenging view is that lack of mobility in the labour market may arise from rigidities in the housing market. This book brings together top European economists to analyse the interaction between housing and labour markets and provides clear policy messages. - ;Increasing labour market flexibility is at the top of the European agenda. A new and challenging view is a lack of mobility in the labour market may arise from rigidities in the housing market. The research in this book has been inspired by the intriguing hypothesis put forward by Andrew Oswald that homeownership may be a hindrance to the smooth working of the labour markets, as homeowners tend to be less willing to accept jobs outside their own region. This book brings together leading economists from across Europe to analyse the interaction between housing markets and labour markets. In the EU homeownership rates have been on the increase, often as a result of government policies, making the barriers that homeownership creates in terms of labour mobility increasingly important. This book shows on the one hand, at the individual level, that homeownership limits the likelihood of becoming unemployed and increases the probability of finding a. job once unemployed. On the other hand, the transaction costs inherent in the housing market and homeownership hamper job-to-job changes and increase unemployment at the country level. This insight provides a clear policy message to European policymakers: reform in the housing market, aimed at. lowering transaction costs and providing less generous subsidies for homeowners could be an effective instrument for reducing unemployment and improving labour market flexibility. -



Price: $100.00 USD

Homeownership and the Labour Market in Europe
Employment Research and State Traditions

Contemporary employment research tackles an increasingly globalized subject, much of it using empiricist and a-theoretical methods increasingly embedded in a market-economic paradigm. However, this stands in stark contrast to employment research's historical roots. Exploring these roots, Carola Frege traces how employment research was born out of the industrial and also democratic transformations of the 19th century and shows that the variations of employment research can be traced back to nation-specific state traditions. In particular, how countries conceptualized their relationship between political and industrial democracy, to what extent their labour movements were more state-oriented, and what influence the state had on the organization of highereducation and scientific research, and shaped research topics, methods, theories, and paradigms. The book argues that these different research cultures are still with us today, despite increasing globalization of the subject matter and growing internationalization of the academic world. Based on a comparative historical analysis of research characteristics in Britain, Germany, and the US, this book investigates how employment research developed in different ways in different countries. A longitudinal cross-country comparison of publications in the main journals of the field reveals thatemployment research is still deeply embedded in longstanding country-specific institutional and ideational traditions. Frege makes the case for embracing this diversity, and rejuvenating the subject of employment research through a rediscovery of its policy-oriented research traditions, and a reinstatement of its relevance for society.



Price: $110.00 USD

Employment Research and State Traditions
Growth Market Nanotechnology

With its assessment and linking of study reports into a coherent narrative, this book accurately describes the technological and economic opportunities of nanotechnology in all important sectors of industry affected. As such, it provides an in depth-analysis within the context of product groups and lead markets on the international level, with the focus on Germany. Much cited internationally, Gerd Bachmann applies a so-called method mix to avoid the weaknesses of other studies conducted purely using quantitative research methods, which leave too many white spots to enable an accurate analysis. Also includes proofs for market potential based on patent data.



Price: $139.99 USD

Growth Market Nanotechnology
Gender, Welfare State And The Market

This volume represents the present state of the art in theoretical debate in welfare state scholarship, drawing on research from western Europe, North America and Japan.



Price: $193.00 USD

Gender, Welfare State And The Market
Exploring Marketing Research, 9th Edition

See yourself as a manager of market research with EXPLORING MARKETING RESEARCH, the modern, fascinating book that introduces you to the design, collection, analysis, and reporting of marketing research data. You'll explore all the facts and data relevant to a firm's current and future needs, and you'll quickly learn about traditional types of marketing research, such as designing questionnaires. The authors illustrate the usefulness of the latest technological developments that facilitate marketing research, including data collection devices, data analysis tools, and practical approaches to data analysis. With more emphasis on ethical and international issues relating to marketing research, this book is a valuable learning tool for anyone interested in marketing research and how it is used in modern business.



Price: $220.49 USD

Exploring Marketing Research, 9th Edition


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