Today’s internet offers a virtual world of opportunity! New turnkey technologies and tools make it easier than ever to start a profitable online business—if you take the right steps. Let the experts at Entrepreneur show you how to skillfully navigate the web and turn your business dream into an online reality! Taking you through funding, building partnerships, launching, capturing customers and more, our experts lead you step by step. Discover how to use the latest technology solutions and keep your business on the cutting-edge! Plus, gain a comprehensive understanding of today’s e-business world from top online entrepreneurs, in-the-trenches examples and advice, and included resources. Learn how to: • Build an effective website using fast, turnkey solutions • Gain exposure using the latest online techniques including search engine listings, creating “cyber-bait” and more • Cash in on affiliate programs • Use low-cost, high-impact marketing to drive traffic and capture customers • Keep your site running smoothly with surefire online tools • And more

Price: $17.95 USD

Today’s internet offers a virtual world of opportunity! New turnkey technologies and tools make it easier than ever to start a profitable online business—if you take the right steps. Let the experts at Entrepreneur show you how to skillfully navigate the web and turn your business dream into an online reality! Taking you through funding, building partnerships, launching, capturing customers and more, our experts lead you step by step. Discover how to use the latest technology solutions and keep your business on the cutting-edge! Plus, gain a comprehensive understanding of today’s e-business world from top online entrepreneurs, in-the-trenches examples and advice, and included resources. Learn how to: • Build an effective website using fast, turnkey solutions • Gain exposure using the latest online techniques including search engine listings, creating “cyber-bait” and more • Cash in on affiliate programs • Use low-cost, high-impact marketing to drive traffic and capture customers • Keep your site running smoothly with surefire online tools • And more

Price: $17.95 USD

This is the eBook version of the printed book. A straightforward, graphic-based reference for securing your home network  Set up a firewall Secure your wireless network Stop adware and spyware Keep your children safe from online threats Prevent a virus outbreak Avoid Internet scams  Phishing. Malware. Spyware. Trojan horses. Firewalls. Parental controls. If you have a home computer connected to the Internet, you need to understand these security terms. If that connection is high-speed (always on) or you run a wireless network, your need–your vulnerability–is that much greater. Now, with Home Network Security Simplified, you can get illustrated, easy-to-digest information written specifically for your needs.   For each class of security threat, Home Network Security Simplified provides a tutorial–including tricks and tools that hackers use, a primer on network security design fundamentals, and step-by-step instructions on implementing security solutions. The authors also offer tips for monitoring your network and show what to do in the event of a security breach. Specifically, you will learn how to: Home Network Security Simplified features engaging four-color illustrations throughout, as well as informative security tips and pointers to other resources for more advanced information. Use this book to find the peace of mind that comes with knowing that your home network and your information are secure.   Jim Doherty is the director of marketing and programs with Symbol Technologies’ industry solutions group. Prior to joining Symbol, Jim worked at Cisco Systems, where he led various marketing campaigns for IP telephony and routing and switching solutions. Jim has 17 years of engineering and marketing experience across a broad range of networking and communications technologies. Jim is a coauthor of the Networking Simplified series, including Cisco Networking Simplified , Home Networking Simplified , and Internet Phone Services Simplified . He is also the author of the “Study Notes” section of CCNA Flash Cards and Exam Practice Pack (CCNA Self-Study, Exam #640-801), Second Edition. Jim is a former Marine Corps sergeant; he holds a bachelor’s degree in electrical engineering from N.C. State University and a master’s degree in business administration from Duke University.   Neil Anderson is the senior manager of enterprise systems engineering at Cisco Systems. Neil has more than 20 years of engineering experience including public telephone systems, mobile phone systems, Internet, and home networking. At Cisco, Neil’s focus is large corporate customers in the areas of routing and switching, wireless, security, and IP communications. Neil is a coauthor of the Networking Simplified series, including Home Networking Simplified and Internet Phone Services Simplified. Neil holds a bachelor’s degree in computer science

Price: $19.99 USD

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability". * Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies

Price: $22.95 USD

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. "What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how—by trying lots of little things, studying the results, learning quickly from your failures, and doing it all over again. He gives you a framework for getting over your fears of talking with your customers without a committee to protect your behind. Great book." –Robert Scoble Video blogger of the Scoble Show and Co-author of the top-selling corporate blogging book, Naked Conversations     Start Fast, Fix Fast, and Fix Again: Marketing for Breakthrough Results   For decades, marketers have been taught to carefully plan ahead because “you must get it right–it’s too expensive to change.” But, in the age of the Web, you can know in hours whether your strategy’s working. Today, winners don’t get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly…then fix it, just as quickly!   In this book, Internet marketing pioneer Mike Moran shows you how to do that–step-by-step and in detail. Drawing on his experience building ibm.com into one of the world’s most successful sites, Moran shows how to quickly transition from “plan then execute” to a non-stop cycle of refinement.   You’ll master specific techniques for making the Web’s “two-way marketing conversation” work successfully, productively, and profitably. Next, Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it…achieving unprecedented efficiency, accountability, speed, and results . The indispensable online marketing guide for every CMO, brand marketer, direct marketer, online marketing specialist, strategist, and entrepreneur Learn more from your customers–and learn it faster Systematically measure online marketing results–and improve them Create deeper relationships with your customers on the Web Leverage podcasting, social networks, wikis, virtual worlds, search, viral marketing, blogs, and other new tools Build a lean, mean conversion machine Preview new innovations you’ll be implementing next year and the year after Overcome the organizational, political, and personal obstacles that keep marketers doing things the “old-fashioned” way   Foreward xv Preface xvii Acknowledgements xxiii About the Author xxvii   Part 1: That Newfangled Marketing 1 Chapter 1: They’re Doing Wonderf

Price: $23.99 USD

Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions , author Anthony Borelli will show you how. With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns. Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.

Price: $24.95 USD

One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential. A comprehensive, in-depth guide to the opportunities in this new marketplace, The Second Life® Business Builder gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples—from IBM creating a collaborative virtual work­space, to start-up companies with virtual goods, to Princeton University offe­ing Second Life® classrooms—and provides proven techniques for successfully generating buzz through Second Life®-centered promotions and adver­tisements. This is one book that reveals the best ways to make money using the hottest thing online.

Price: $24.95 USD

An innovative guide to using social networking for successful investing There is no doubt that the emergence of social media has taken over the Internet landscape. The remarkable growth of Facebook and Twitter has forced everyone-including investors-to take notice. This book explains how to use social marketing to pick and evaluate stocks. Author Zack Miller embodies the nexus between asset management, equity research, and new Internet distribution technologies. As an asset manager, he writes extensively about the changes and opportunities in online finance for investors, financial advisors, and investor relations professionals-and with this new book, he'll show you how to use social media to profit like the pros. You'll learn how to Invest for the long term utilizing streaming information, guru tips, and many other tools found in the world of financial social media Glean tips from experts in this growing field Use new tools to sort through the mounds of data currently available and make sense of it all The Internet has created totally new models and methods for researching investments. TradeStream Your Way to Profits explores these changes and explains how you can take advantage of these opportunities to make better, more profitable investment decisions.

Price: $27.95 USD

Click Here is the ultimate guide to making the internet work for your business. By using just some of the many methods contained in this book, you will reach more people, improve your business and have an awesome website that you can be proud of. Packed full of tips showing you what -- and what not -- to do, this book will guide you through the process of building the most valuable marketing tool you could ever invest in, and help you get the most out of your business. In this book you'll discover how to: attract people to your website (and get them to come back again) sell your product online (and sell more of it) manage your online business (so that it works for you) set and achieve all your business goals (whatever they may be!)

Price: $29.95 USD

The Proven, Professional Resume and Job Search Guide for Executives in the 100K and Above Salary Range This new, expanded edition of a classic bestseller supplements veteran career advisor William Montag's years of experience with the powerful online resources of CareerJournal.com, The Wall Street Journal's own career Web site. Let this handy resource be your own professional executive coach with up-to-the-minute advice on how to land your ideal executive job using proven high-visibility marketing techniques. The top-notch, real-world resume and cover letter samples inside will help you launch your search with the same competitive edge held by the top-level clients of Montag Associates. You'll learn how critical self-marketing is to your success and how to maximize your marketability by pairing the perfect cover letter with the right resume for any job opportunity. By combining the author's power packaging and patented Expansionist Theory(TM) methods with 24/7 online job search strategies you can outmarket, outsmart, and outclass the competition. Put your executive job search on the fast track with: * All the marketing techniques and online skills of professional executive career coaches * Up-to-date listings of the best career and job search sites on the Internet * Sample resumes accompanied by their own specially designed cover letters * Frequently asked questions and market-tested answers * Top ten rules for the twenty-first-century job market

Price: $31.95 USD