Strategic Marketing : Brand Atlas: Branding Intelligence Made Visible, Desktop Edition

Price: $18.00 USD

Advertising: The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle

Price: $19.99 USD

Advertising: The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle

Price: $29.95 USD

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

Price: $34.95 USD

A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding  is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough Explains how to build loyal communities inside and outside of your organization to increase social impact Features seven principles for transforming a brand from ordinary trademark to strategic advantage Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement Other title by Daw: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset – its brand. In today’s highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative. Jocelyne Daw , a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone , named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years.

Price: $39.95 USD

Management & Leadership : Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results

Price: $39.95 USD

Graphic Design: Packaging Design: Successful Product Branding from Concept to Shelf

Price: $55.00 USD

Strategic Marketing : Passion Branding: Harnessing the Power of Emotion to Build Strong Brands

Price: $60.00 USD

Marketing Management : Competitive Success: How Branding Adds Value, Desktop Edition

Price: $70.95 USD

Strategic Marketing : Competitive Branding: Winning in the Market Place with Value-Added Brands

Price: $80.00 USD