Teen investors have powerful advantages over the rest of us. Many are whizzes at financial research on the Internet. They ’ re quick to master online stock trading. According to an August 2000 Wall Street Journal article, today more young Americans own investments than ever before, with 35 percent of eighth through twelfth graders owning stock or bonds, usually in a parent ’ s name, while about one-fifth own mutual funds. Often these teenage investors have amassed substantial nest eggs — even before they ’ ve finished high school. Although teen investors need adult cosigners for their brokerage and mutual fund custodial accounts, it ’ s not unusual for them to be the driving force behind their parents ’ and relatives ’ investment decisions. Now teens have another leg up — a book that explains the successes and investment strategies of real-life teen investors, along with the wisdom of Wall Street pros, and tips on how to make the most of the Web. The popularity of stock-picking contests and high school investment clubs — along with successful marketing vehicles, such as Stein Roe ’ s Young Investors Fund — have created a growing demand for investment information focused on teens, written for teens. Street Wise provides exactly what they want.

Price: $16.95 USD

Today’s internet offers a virtual world of opportunity! New turnkey technologies and tools make it easier than ever to start a profitable online business—if you take the right steps. Let the experts at Entrepreneur show you how to skillfully navigate the web and turn your business dream into an online reality! Taking you through funding, building partnerships, launching, capturing customers and more, our experts lead you step by step. Discover how to use the latest technology solutions and keep your business on the cutting-edge! Plus, gain a comprehensive understanding of today’s e-business world from top online entrepreneurs, in-the-trenches examples and advice, and included resources. Learn how to: • Build an effective website using fast, turnkey solutions • Gain exposure using the latest online techniques including search engine listings, creating “cyber-bait” and more • Cash in on affiliate programs • Use low-cost, high-impact marketing to drive traffic and capture customers • Keep your site running smoothly with surefire online tools • And more

Price: $17.95 USD

Today’s internet offers a virtual world of opportunity! New turnkey technologies and tools make it easier than ever to start a profitable online business—if you take the right steps. Let the experts at Entrepreneur show you how to skillfully navigate the web and turn your business dream into an online reality! Taking you through funding, building partnerships, launching, capturing customers and more, our experts lead you step by step. Discover how to use the latest technology solutions and keep your business on the cutting-edge! Plus, gain a comprehensive understanding of today’s e-business world from top online entrepreneurs, in-the-trenches examples and advice, and included resources. Learn how to: • Build an effective website using fast, turnkey solutions • Gain exposure using the latest online techniques including search engine listings, creating “cyber-bait” and more • Cash in on affiliate programs • Use low-cost, high-impact marketing to drive traffic and capture customers • Keep your site running smoothly with surefire online tools • And more

Price: $17.95 USD

How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book examines the convergence of information and connectivity. Written by Peter Morville, author of the groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability. Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet. The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life. Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately. "A lively, enjoyable and informative tour of a topic that's only going to become more important." --David Weinberger, Author, Small Pieces Loosely Joined and The Cluetrain Manifesto "I envy the young scholar who finds this inventive book, by whatever strange means are necessary. The future isn't just unwritten--it's unsearched." --Bruce Sterling, Writer, Futurist, and Co-Founder, The Electronic Frontier Foundation "Search engine marketing is the hottest thing in Internet business, and deservedly so. Ambient Findability puts SEM into a broader context and provides deeper insights into human behavior. This book will help you grow your online business in a world where being found is not at all certain." --Jakob Nielsen, Ph.D., Author, Designing Web Usability: The Practice of Simplici

Price: $23.99 USD

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Price: $24.95 USD

So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore: Doing research, defining your niche and target market, and putting it together in a practical business plan Getting the hardware and software you’ll need to get going Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos Selecting a Web hosting service (with info on free Web site homesteading) Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic   Running a business on eBay Marketing your business and the secrets to search engine success Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes: Lots of Web sites that will give you good ideas A companion Web site that includes an online directory of Internet business resources A list of legal and business requirements Get going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!

Price: $24.99 USD

Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over. As the new economy rapidly becomes the only economy, Internet companies must learn how to create sustainable value if they're going to survive. This book provides the solid business basics companies need to move from the old era of .com to the next era of .profit. Nick Earle, the driving force behind Hewlett-Packard's worldwide Internet strategy, and Peter Keen, a visionary in the world of business and technology, have been anticipating online trends and communicating them to managers for over twenty years. Here they team up to forecast the future of Internet commerce and to lay out the six key imperatives that will determine the difference between successful and unsuccessful e-business in the coming decade. Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web. Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work.

Price: $26.00 USD

This is the eBook version of the printed book. Praise for PR 2.0   “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0 .” Maura Mahoney , Senior Director, RCN Metro Optical Networks   “ P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn’t a book filled with simple tips and tricks--it’s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.” Jenny Fisher , Director Sales and Marketing Operations, Catalent Pharma Solutions   “Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.” Fraser P. Seitel , author of The Practice of Public Relations and coauthor of IdeaWise   The New Future of Public Relations!   In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0 , Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work.   You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive.   Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research a

Price: $26.99 USD

Praise for the previous edition:. "This comprehensive multi-authored text contains over 450 pages of highly specific and well-documented information that will be interest to physicians in private practice, academics, and in medical management. . . [Chapters are] readable, concise yet complete, and well developed. I could have used a book like this in the past, I will certainly refer to it frequently now." 4 stars Carol EH Scott-Conner , MD, PhD, MBA. American College of Physician Executives.: Does Health 2.0 enhance or detract from traditional medical care delivery, and can private practice business models survive?; How does transparent business information and reimbursement data impact the modern competitive healthcare scene?; How are medical practices, clinics, and physicians evolving as a result of rapid health- and non-health-related technology change?; Does transparent quality information affect the private practice ecosystem?. Answering these questions and more, this newly updated and revised edition is an essential tool for doctors, nurses, and healthcare administrators; management and business consultants; accountants; and medical, dental, business, and healthcare administration graduate and doctoral students. Written in plain language using nontechnical jargon, the text presents a progressive discussion of management and operation strategies. It incorporates prose, news reports, and regulatory and academic perspectives with Health 2.0 examples, and blog and internet links, as well as charts, tables, diagrams, and Web site references, resulting in an all-encompassing resource. It integrates various medical practice business disciplines-from finance and economics to marketing to the strategic management sciences-to improve patient outcomes and achieve best practices in the healthcare administration field. With contributions by a world-class team of expert authors, the third edition covers brand-new information, including:.: The impact of Web 2.0 technologies on the healthcare industry; Internal office controls for preventing fraud and abuse; Physician compensation with pay-for-performance trend analysis; Healthcare marketing, advertising, CRM, and public relations; eMRs, mobile IT systems, medical devices, and cloud computing. and much more!

Price: $95.00 USD

The 3G IP Multimedia Subsystem (IMS): Merging the Internet and the Cellular Worlds, Second Edition is an updated version of the best-selling guide to this exciting technology that will merge the Internet with the cellular world, ensuring the availability of Internet technologies such as the web, email, instant messaging, presence and videoconferencing nearly everywhere. In this thoroughly revised overview of the IMS and its technologies, goals, history, vision, the organizations involved in its standardization and architecture, the authors first describe how each technology works on the Internet and then explain how the same technology is adapted to work in the IMS, enabling readers to take advantage of any current and future Internet service. Key features of the Second Edition include: New chapter on Next Generation Networks, including an overview on standardization, the architecture, and PSTN/ISDN simulation services. Fully updated chapter on the Push-to-talk over Cellular (PoC) service, covering the standardization in the Open Mobile Alliance (OMA), architecture, PoC session types, user plane, and the Talk Burst Control Protocol. Several expanded sections, including discussion of the role of the Open Mobile Alliance in the standardization process, IPv4 support in IMS, a description of the IMS Application Layer Gateway and the Transition Gateway, and a description of the presence data model. Updated material on the presence service, session-based instant messages with the Message Session Relay Protocol (MSRP), and the XML Configuration Access Protocol (XCAP). Supported by a companion website on which instructors and lecturers can find electronic versions of the figures. Engineers, programmers, business managers, marketing representatives, and technically aware users will all find this to be an indispensable guide to IMS and the business model behind it.

Price: $130.00 USD