| Management
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key
Price: $17.95 USD
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| Sales and Marketing Management
The book begins with an overview of the field, bringing within its purview the processes and principles, the problems and prospects, and the ways in which all these are handled and managed. It then comentrates its focus on the managerial skills which are so much in demand concerning marketing and sales, first through a critical discussion of what entails these skills and then through citation of examples and suggestions of bringing in fitness and intelligence in to them. Case studies have been brought under cover in this regard, fostering practical understanding of the issues involved. The book is then concluded with a cross cultural and international view of the current trends and practices in place in marketing and sales management. In addition, the tone of the book is highly pragmatic and easy to follow, rendering it to be easily understood. It is hoped that the insight and erudition of book proves worthy of the readers.
Price: $40.00 USD
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| Successful Marketing Strategies For Nonprofit Organizations
Management & Leadership : Successful Marketing Strategies For Nonprofit Organizations
Price: $45.00 USD
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| The Therapist's Advertising and Marketing Kit
Practice Management : The Therapist's Advertising and Marketing Kit
Price: $55.00 USD
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| The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries, The Blackwell Encyclopedic Dictionary of Marketing
General Marketing & Sales : The Blackwell Encyclopedia of Management and Encyclopedic Dictionaries, The Blackwell Encyclopedic Dictionary of Marketing
Price: $65.95 USD
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| Customer Relationship Management: Integrating Marketing Strategy and Information Technology
Leadership : Customer Relationship Management: Integrating Marketing Strategy and Information Technology
Price: $70.95 USD
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| The Blackwell Encyclopedia of Management, Volume 9, Marketing, 2nd Edition
General Marketing & Sales : The Blackwell Encyclopedia of Management, Volume 9, Marketing, 2nd Edition
Price: $165.00 USD
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| Business Marketing Management: B2B, 9th Edition
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.
Price: $220.49 USD
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| Business Marketing Management: B2B, 10th Edition
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests.
Price: $220.49 USD
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| Library Management and Marketing in a Multicultural World
The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.
Price: $229.00 USD
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