This book is in Used condition

Price: $1.95 USD

This book is in Used condition

Price: $1.95 USD

This book is in Used condition

Price: $1.95 USD

This book is in Used condition

Price: $1.95 USD

This book is in Used condition

Price: $1.95 USD

This book is in Used condition

Price: $1.95 USD

This book is in Used condition

Price: $19.56 USD

The complete guide to a successful Twitter marketing campaign. Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.:; Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN; This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise; The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy; Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign; The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management. Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

Price: $29.99 USD

For those who are seeking a career in hospitality, hotel, and restaurant management, this edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include: research and analysis; plans and strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with references, web links, and four-color insert, this book presents a common sense approach to the principles of Hospitality and Travel Marketing.

Price: $116.99 USD

This e-book focuses on green marketing in the business-to-business context with a special emphasis on new media. Although the body of academic literature on green marketing and environmental issues has expanded in recent years, contributions have mainly concentrated on consumer product development, organizational purchasing and green marketing strategies. A majority of studies have discussed the importance of greenness in consumer marketing and relatively little research has been conducted in business-to-business settings such as industrial marketing. With respect to the use of new media in environmental and green marketing communications, literature has just started to emerge.

Price: $199.00 USD