When Assistant District Attorney Alex Cooper is summoned to Tina Barr’s apartment on Manhattan’s Upper East Side, she finds a neighbor convinced that the young woman was assaulted. But the terrified victim, a conservator of rare books and maps, refuses to cooperate with investigators. Then another woman is found murdered in that same apartment with an extremely valuable book, believed to have been stolen. As Alex pursues the murderer, she is drawn into the strange and privileged world of the Hunt family, major benefactors of the New York Public Library and passionate rare book collectors who may be willing to kill for their treasures. Copy and paste the URL below into your browser to download a free pdf of Linda Fairstein's new novel, Hell Gate , available in hardcover March 2010: From the Paperback edition.

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India is a land of contrasts. It is the world's most populous democracy, but it still upholds the caste system. It is a burgeoning economic superpower, but one of the poorest nations on earth. It is the home of the world's biggest movie industry after Hollywood, as well as to the world's oldest religions. It is an ancient civilization celebrating fifty years as a modern nation. Now, as never before, the world wants to know what contemporary India is all about. As she has proved in three previous books--her wry take on the marketing of the mystic East in Karma Cola; the rich historical saga of Raj; and the beguiling tales of A River Sutra-- there is no better guide to India's multihued mosaic than Gita Mehta. She knows India in all its rich detail--its folkways and history, its culture and politics, its ancient traditions and current concerns. In Snakes and Ladders, she gives a loving but unflinching assessment of India today, in an account that is entertaining, informative, and wholly personal. From the Trade Paperback edition.

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Here is an expert's guide through the elements of a nonfiction book proposal, including the outline, chapter summaries, marketing/publicity, book and chapter titles, and more. Filled with exercises designed to help a writer conceive and create a desirable proposal, and checklists to keep track of the project's progress, The Art of the Book Proposal provides the framework on which to build a great idea, as well as intelligent, empathetic instruction on how to produce a proposal that will capture the interest of an agent or editor. While most how-to writing books focus only on the nuts and bolts of putting a proposal together, Maisel, considered by many to be America's foremost expert on the psychological side of the creative process, also helps the writer overcome mental barriers to producing the best work possible. Using a holistic approach to the sometimes unglamorous work of designing a proposal, his guide enables a writer to transform an idea into a book.

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The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.

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The practical toolbox for readers of Million Dollar Consulting This useful guide provides specific checklists, guidelines, templates, and actual examples for every step of the consulting process. It covers marketing, sales, meetings, implementation, follow-up, invoicing, practice management, insurance, equipment, subcontracting, and scores of other elements. Thousands of people have bought Weiss's Million Dollar Consulting and started their own consultancy. Now, this handy resource goes hand-in-hand to provide all the tools new consultants need to enact all the recommendations and ideas in Million Dollar Consulting. Alan Weiss, PhD (East Greenwich, RI), has consulted for hundreds of organizations around the world, including Mercedes-Benz, Hewlett-Packard, Merck, Chase, American Press Institute, and the Times-Mirror Group. He is the author of 12 books, including Getting Started in Consulting (0-471-47969-1) and Organizational Consulting (0-471-26378-8).

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Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.

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This is the eBook version of the printed book. A brand new collection of essential insights for your business and career from world-renowned experts…now in a convenient e-format, at a great price!   150 powerful bite-size techniques for creating high-value brands — and keeping them strong!   Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce… promote and leverage brand loyalty… embed deep customer motivations into your brands… create cultures that can support authentic brand messages… and much more!   From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane

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From reviews of the first edition: "If you want to be reminded of the joy of electronics, take a look at Clive (Max) Maxfield's book Bebop to the Boolean Boogie."--Computer Design "Lives up to its title as a useful and entertaining technical guide....well-suited for students, technical writers, technicians, and sales and marketing people."--Electronic Design "Writing a book like this one takes audacity! ... Maxfield writes lucidly on a variety of complex topics without 'writing down' to his audience." --EDN "A highly readable, well-illustrated guided tour through basic electronics." -Science Books & Films "Extremely readable and easy to understand, you'll wonder how people learned about this stuff before this book came along." --New Book Bulletin, Computer Literacy Bookshops * The difference between the analog and digital worlds. * What logic gates are and how to make them from transistors.

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The most practical, up-to-date guide for turning Brownfields into Greenfields This ready-to-use, how-to manual--edited by active developers who have bought, remediated, and sold brownfields--gives you a commanding look at one of today's leading environmental issues. Filled with the latest hands-on tools, Harold and Robert Rafson's step-by-step book simplifies the task of removing the barriers to redevelopment that plague environmentally distressed properties. Brownfields goes beyond the legal and technical issues that preoccupy other current books, to focus on all the critical aspects of putting together a successful brownfields project--mortgages, marketing, and more. Complete with case studies drawn from the authors' own experience, this guide is required reading not just for owners or developers, but for every stakeholder--from environmental regulators, to bankers, realtors and prospective buyers.

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The fourth edition contains an updated core list of the best current business resources, as well as a collection of new essays on important topics in business librarianship. Entries in the core list provide full bibliographic information, online ordering information, brief descriptions of authority and scope, and brief evaluations of the works' strengths and weaknesses. The essays cover such topics as: • Marketing the business library • Organizing business libraries and information centers • Acquiring business books • Developing a business reference collection • Accessing government documents • Evaluating online and investment resources • Assessing the state of business libraries in 2001 This volume will serve as a checklist of essential business reference tools that smaller libraries can use to evaluate their collections, and provides a guide to the best practices for smaller libraries seeking to begin or expand a business reference collection. The collection of essay also makes the book useful for library science courses in business reference.

Price: $111.00 USD