Use covered calls to safeguard your returns while reducing your risk!   There is no foolproof recipe for investment success, but there are strategies that can decrease the risk you might expect, without compromising potential returns. One such strategy is covered call writing. I’ll explain what this strategy is and how you can use it to achieve potential returns consistent with the rate of long-term stock market growth, at reduced risk.

Price: $5.99 USD

The survival of the fastest Information technology is now essential to business evolution. Companies that invest in IT as a future resource will live to see the future. The rest won't. The hard reality of the new "Information Darwinism," a term coined by author Eric Marks, is brilliantly and provocatively described in e-Darwinism, a look at the make-or-break impact of IT on accelerating the global struggle for market share. The book offers a compelling look at just how the Internet has transformed business strategy and business strategy creation, IT strategy, and manufacturing strategy for manufacturing and service firms, and made significant inroads in driving revenue enhancement and cost savings as well as reducing a firm's time to market. The book also describes how much the ability to leverage IT has become a requirement for measuring-and selecting-future leaders.

Price: $25.99 USD

Entering & Succeeding in Emerging Countries: Marketing to the Forgotten Majority is a must-read for professionals, business owners, managers, and anyone else considering growing their business in the untapped market of developing countries. An expert in marketing in developing economies, Samli equips readers with proven techniques and practices to uncover and realize profitable opportunities. Extremely practical, he also offers insight into the following: Initiating your global strategy, Determining the best way to enter the market, Establishing Pricing Strategies, Monitoring results, and much more!

Price: $30.49 USD

Bonds are a vital part of the global capital markets and are essential for any investor's portfolio. This book explains the importance of bonds and why all private investors should include them as part of their investment strategy. It covers, among other topics, government bonds, the yield curve and what drives the market.

Price: $44.00 USD

Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.

Price: $56.00 USD

Online auctions are a platform to trade goods on the Internet. In this context, negotiation capabilities for software agents in continuous double auctions (CDAs) are a central concern. Agents need to be able to prepare bids for and evaluate offers on behalf of the users they represent with the aim of obtaining the maximum benefit for their users. For the agents, their bids are decided according to some bidding strategy. However, in CDAs, it is a complex decision problem because of the inherent uncertainty and dynamics of the auction market. In this book, we present a new bidding strategy for agents to adopt in CDAs and propose tools to enhance the performance of existing bidding strategies in CDAs. The superior performance of the new bidding strategy as well as the tools presented in this book are illustrated through extensive experiments.

Price: $59.95 USD

Pro ASP .NET 1.1 in VB .NET' is the core title in the new Apress ASP.NET book strategy. An all-in-one reference for seasoned ASP.NET developers, it is the successor to Professional ASP.NET which has been reprinted. Updated and written new in places, this is a latecomer to the Microsoft web development market.

Price: $59.99 USD

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

Price: $60.00 USD

In this comprehensive overview of trade unionism in Europe and beyond, Richard Hyman offers a fresh perspective on trade union identity, ideology and strategy. He shows how the varied forms and impact of different national movements reflect historical choices on whether to emphasize a role as market bargainers, mobilizers of class opposition or partners in social integration.

Price: $61.00 USD

OECD's 2011 review of the Japanese economy.  This edition includes chapters covering the economic recovery, achieving fiscal stability, Japan's growth strategy to create demand and jobs, education reform in Japan, and labour market reforms to improve growth and equity.

Price: $81.00 USD