Join the conversation ... People are talking about your company online ... Do you know what they are saying? You should. If you are a CEO, Business Owner or Marketer, would you like to: get ahead of your competitors; develop an overall social media road map for your business to follow; create pathways so your customers can find you in all the new ways they prefer; manage and enhance your company s reputation and position; track the true return of your investment from any social media campaign; know which online tools work best with social media; maximize your exposure with mobile marketing; and do it all with  No Geek Speak ?. Thumbonomics: The Essential Business Roadmap to Social Media and Mobile Marketing  shows you why your website is no longer enough. Created by acclaimed Internet Marketing Expert and Communicator Heather Lutze, Thumbonomics takes you step-by-step through the development and implementation of your social media marketing program. Her exclusive Findability Makeovers showing you real results for real companies are included. Thumbonomics shows how to successfully engage social media's Big Five: Blogging, YouTube, Facebook, Twitter and LinkedIn. What do  Tony Hseih-CEO of Zappos, John Hickenlooper-Governor of Colorado, Charlie Cole-VP of Online Marketing for Lucky Brand and Bill Gerth-Head of Comcast Twitter Team  have in common? Findability and Success ... they ve done it through the techniques highlighted and recommended in Thumbonomics. Does Geek Speak Overwhelm You?. No longer ... with Thumbonomics, you ve the latest in the social media world produced in your own language, not techno-speak that can glaze your eyes over. Internet Marketing Expert Heather Lutze is your guide as she reveals the key techniques in mastering: The Big Five: Blogging, YouTube, Facebook, Twitter and LinkedIn.; Creative online marketing strategies that will outcompete your competitors.; The latest strategies for a successful pay-per-click campaign. Are you ready to take your business into the brave new world of social media? Don t miss out on the biggest marketing opportunity since the invention of television!. In your hands is an easy-to-implement strategy and tactics for social media marketing for you and your team. What might have taken years to figure out is within these pages.

Price: $10.00 USD

This is the eBook version of the printed book. “Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.” –Michael Masterson, Publisher, Agora, Inc., Early to Rise   You’ve already got great content — now, monetize it!   Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca’s SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too—even if you’ve never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today’s best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It’s not theory. It’s a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable!   Inside you’ll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards…to achieve breakthrough results on even the smallest budget!   You’ll Learn How To: • Discover and leverage useful, valuable, actionable content you didn’t know you had • Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing • Create more visibility, traffic, and awareness for your website and brand • Link content more tightly with prospecting and sales initiatives • Syndicate and aggregate content to extend its reach • Make your content easier to find on the Web—simply and inexpensively • Adapt your strongest content into high-performing online press releases • Encourage viral marketing, pass-along readership and word-of-mouth buzz • Measure your performance against the 3 O’s: outputs, outcomes, and objectives • Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts • Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more  

Price: $19.99 USD

100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

Price: $22.95 USD

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.

Price: $24.95 USD

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Price: $24.95 USD

The internet offers a wondrous world of possibilities for anyone with an entrepreneurial streak, including the chance to gain international recognition and influence without even leaving the house! Social media platforms such as Twitter and Facebook make it possible to leverage the most powerful marketing tool available—you!—no technical wizardry or design savvy required. In this candid and accessible book, internet entrepreneur Sarah Prout reveals how anyone, with any level of experience, can build a successful online business and harness the power of influence with social media. She shares her tried-and-tested methods for networking and attracting subscribers and followers, debunks social media myths, road-tests a range of different business models, and gives you all the inspiration and power tips you’ll need to get your online business—and bank account—thriving in no time.

Price: $29.95 USD

A complete online approach to trading bonds Although online bond trading began primarily for institutions, this has changed as individual investors seek a wider range of online financial opportunities. E-Bonds: The Definitive Guide to the Online Bond Market provides a comprehensive overview of the marketplace, and identifies key players and emerging strategies for buying bonds online. Readers will walk through the entire transaction process for each of the primary platforms with the help of expert analysts, and learn more about accessing and trading bonds online through anecdotal examples, case studies, and perspectives from experienced online bond traders. Covering all fixed income instruments available to investors, E-Bonds is a valuable reference for anyone looking to trade bonds over the Internet. Jake Wengroff (New York, NY) is an independent financial communications consultant and contributor to a number of financial publications including CFO magazine. Wengroff was formerly vice president of corporate marketing for Bear Stearns, where he worked on the firm's venture funds.

Price: $29.95 USD

' The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software and Internet service provider through effectively marketing your online business.

Price: $39.95 USD

Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop. Other titles in the New Economy Excellence series include: New Economy Edge: Strategies and Techniques for Boosting Online Profitability Jeremy Kourdi - 0471498440 New Economy Energy: Unleashing Knowledge for Competitive Advantage Sultan Kermally - 0471499633 New Economy Expression: Redefining Marketing in the Multi-Channel Age David Mercer - 0471500089

Price: $45.00 USD

Designing and Evaluating E-Managemnet Decision Tools presents the most relevant concepts for designing intelligent decision tools in an Internet-based multimedia environment and assessing the tools using concepts of statistical design of experiments. The design principle is based on the visual interactive decision modeling (VIDEMO) paradigm. Several case studies are discussed in detail, referring to online preference elicitation, collaborative decision making, negotiation and conflict resolution, and marketing decision optimization.

Price: $109.00 USD