The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.

Price: $12.99 USD

In the Information Age, the personal computer is becoming as pervasive as the telephone and television. It accesses vast stores of constantly changing information and the ability to navigate it and the Internet has become a professional necessity for a majority of white and blue collar jobs. And the key to opening that doorway is computer-based learning—“e-learning.” Using computers for education and training, an industry that barely existed a decade ago, is a fast-growing business opportunity for enterprising people who enjoy helping others learn and who are comfortable with computers. Start Your Own e-Learning Business shows you how to become the person people turn to when they need to catch up on essential skills and knowledge. This guide covers the vast selection of roles you can choose from, including: • Teaching businesses computer basics, management techniques, or programming skills • Publishing guides to help employees understand their firm’s software • Producing interactive content that explains products to customers • Creating Web sites to help students do their homework or seniors hone their Internet skills • Providing content, marketing help, or tech services for other e-learning firms • Brokering classes, recruiting students, or reselling CD-based courses for other businesses

Price: $17.95 USD

Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands. Covers basic grammar rules for short-form writing The equivalent of Strunk and White's Elements of Style for today's social media-driven marketing messages Helps you develop your own unique short-form writing style 140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.

Price: $17.95 USD

Intended specifically for Spanish-speaking, would-be business owners, this step-by-step guide addresses topics including deciding to be a business owner, selecting a business, choosing a name and location, legal licenses and permits, business bank accounts, insurance, bookkeeping and cash flow, developing a marketing plan, using the internet, determining financial resources, and beginning the business-planning process.    Pensado específicamente para los hispanohablantes quienes esperan ser dueños de empresas, esta guía detallada contiene información sobre el proceso de ser dueño, escoger un negocio, escoger un nombre y lugar, licencias y otras legalidades, cuentas bancarias, seguros, usando el Internet y varios otras partes del proceso de ser dueño de un negocio.

Price: $18.95 USD

E-Business or Out of Business tells you how Oracle, a global leader in technological innovation and eTransformation, transformed itself to avoid being swallowed by the revolution it helped to launch. This guide is actually a detailed blueprint any company, including yours, can deploy, effectively using the Internet to institute its own global database, and compete successfully in the emerging digital economy. Author Mark Barrenechea, one of the executives who was central to Oracle's e-Transformation, tells you how to:. * Reconcile new Internet business strategies with traditional bricks-and-mortar operations. * Cut IT expenses and standardize business processes. * Interact with each customer in consistent and effective ways. * Accumulate customer information systematically and reconcile it with data already gathered. * Deploy new products and processes internally -- the moment they become available. * Consolidate separate databases and computer systems into a one-stop global database. * Coordinate multi-vendor applications approaches. * Integrate the automation of all business functions -- marketing, sales, service, call centers, field professionals, HR, financials, and procurement

Price: $24.95 USD

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Price: $24.95 USD

Conquer the online marketplace with this new version of a bestseller! Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more. Updated to include coverage of the latest online marketing tools, techniques, and trends Includes coverage?of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketing Explains how your location can actually bring new customers to you Details ways to build a business plan that translates your ideas into a profitable enterprise Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.?

Price: $29.99 USD

Get the right answers for smart broadband decision making-- from financial, management and marketing to equipment, applications, and protocols. Broadband Crash Course examines broadband delivery in terms of markets and business opportunities. Writing with the surety and thoroughness of a telecom insider and business executive, P.J. Louis clearly and painlessly demonstrates how broadband services are delivered over today's complex telecommunications infrastructure, minus the heavy-duty math. This one-of-a-kind guide is your chance to learn about:. * Service bundling (voice, Internet access, e-mail, etc.) across all major network types (wireless, IP, cable, satellite, LANs, etc.). * Benefits of wireline and wireless broadband technologies. * Service bundling and provisioning across the wireline and wireless broadband networks. * The Local Loop and its future. * Coaxing more applications from the technologies you've got. * Business models that have proven themselves in the real world. * 3G wireless, the wireless Internet, softswitching, M-commerce: how will they affect your business?.

Price: $34.95 USD

Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there.

Price: $39.99 USD

The 3G IP Multimedia Subsystem (IMS): Merging the Internet and the Cellular Worlds, Second Edition is an updated version of the best-selling guide to this exciting technology that will merge the Internet with the cellular world, ensuring the availability of Internet technologies such as the web, email, instant messaging, presence and videoconferencing nearly everywhere. In this thoroughly revised overview of the IMS and its technologies, goals, history, vision, the organizations involved in its standardization and architecture, the authors first describe how each technology works on the Internet and then explain how the same technology is adapted to work in the IMS, enabling readers to take advantage of any current and future Internet service. Key features of the Second Edition include: New chapter on Next Generation Networks, including an overview on standardization, the architecture, and PSTN/ISDN simulation services. Fully updated chapter on the Push-to-talk over Cellular (PoC) service, covering the standardization in the Open Mobile Alliance (OMA), architecture, PoC session types, user plane, and the Talk Burst Control Protocol. Several expanded sections, including discussion of the role of the Open Mobile Alliance in the standardization process, IPv4 support in IMS, a description of the IMS Application Layer Gateway and the Transition Gateway, and a description of the presence data model. Updated material on the presence service, session-based instant messages with the Message Session Relay Protocol (MSRP), and the XML Configuration Access Protocol (XCAP). Supported by a companion website on which instructors and lecturers can find electronic versions of the figures. Engineers, programmers, business managers, marketing representatives, and technically aware users will all find this to be an indispensable guide to IMS and the business model behind it.

Price: $130.00 USD