| Business-To-business Internet Marketing
This book is in New - Excellent condition
Price: $1.89 USD
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| Engagement Marketing: How Small Business Wins in a Socially Connected World
Small Business : Engagement Marketing: How Small Business Wins in a Socially Connected World
Price: $11.99 USD
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| Tips and Traps for Marketing Your Business
Win new customers—and keep them coming back. Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from theleading companies in business today.: Connect with your target market; Unlock hidden streams of profit and increase sales; Develop and deliver a compelling story for your brand; Effectively and profitably manage customer relationships; Determine how much media weight is enough and how to avoid spending too much; Attract customers to your Web site
Price: $18.95 USD
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| The Unofficial Guide to Marketing Your Small Business
From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.
Price: $18.99 USD
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| Marketing Simplified
This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P's, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. What is marketing? The role of marketing, The marketing concept Some marketing basics Some marketing definitions The Marketing Mix The four P's Marketing forces Segmentation Market Research Researching the market Family life cycle Marketing information systems Price setting Strategies, Tactics Price points Branding The Planning Process The Planning process Delivering quality service Product development A checklist Buyer Behaviour Consumer and Industrial markets Corporate image Influencing customer requirements, Image Why buy from there? What makes a company successful Monitoring service levels Are these issues pertinent to your business Planning a Marketing Campaign Launching a new product or service Strategies A Marketing Plan The marketing audit Targeting customers New product development Case Studies
Price: $24.95 USD
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| Engagement Marketing: How Small Business Wins in a Socially Connected World
Small Business : Engagement Marketing: How Small Business Wins in a Socially Connected World
Price: $24.95 USD
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| Marketing Management
Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business, from waterparks to algae-harvesting.
Price: $69.95 USD
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| Business to Business Marketing Research, 1st Edition
BUSINESS TO BUSINESS MARKETING RESEARCH is written by proven research powerhouses. Drawing upon their collective years of experience, the authors examine topics unique to B2B, equipping readers with the tools and the techniques for effective research. The book spotlights new techniques related to focus groups and in-depth interviews, as well as the impact of data mining and other computer and technology-driven types of research. an accompanying CD enables users to apply the tips and techniques to live data.
Price: $76.99 USD
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| Business To Business To Marketing Management
This book is in Used condition
Price: $90.51 USD
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| Business-To-Business Marketing
This book is in Good Used condition
Price: $92.48 USD
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