Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's competitive intelligence world. Learn the new ways in which to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk. 1. Are YOU ready for marketing? 2. Is your company branded? 3. Do you have a Competitive Edge? 4. Do you Tweet or Blog? 5. Are YOU Connected?

Price: $9.99 USD

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You're no idiot, of course. You've long since figured out the fastest route to work, you manage to impress your boss now and again, and you can beat your youngest at Monopoly at least half of the time. But when it comes to the tactics and buzzwords of marketing products or services, you feel like the new kid in the classroom. P.T. Barnum move aside! The Complete Idiot's Guide to Marketing Basics tell syou everything you need to know about positioning and marketing your product. You'll use the customer intuition you develop to target your product more effectively than ever before and keep it from going stale.

Price: $15.99 USD

Attention-grabbing, money-saving ideas Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth buzz; internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. * Written by a pair of expert authors * Includes dozens of effective, practical, money-saving ideas

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This is the eBook version of the printed book. Front cover “Too many people are running around nowadays calling themselves ‘social media experts.’ Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes.” –Peter Shankman   Back cover Social Location Marketing Breakthrough social location marketing techniques for promoting your service, product, or venue! Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits!   You’ll Learn How To: •           Understand how social location marketing works and what it can (and can’t ) do for your business •           Learn the surprising realities about who uses social location software •           Know your customers and their motivations–and build marketing plans around them •           Develop communities of customer advocates who’ll work on your behalf •           Use games, competitions, time-limited offers, and other innovative approaches •           Successfully reach teens, tweens, women, or men •           Discover proven approaches for fashion, retail, hospitality, and restaurants •           Effectively handle criticism, and transform negatives into positives •           Preview brand-new social location tools, including Google Hotpot •           Understand the privacy issues associated with social location marketing   SIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune® 500 companies. Salt is now

Price: $19.99 USD

Tourism is now widely recognised as the world's largest industry and its growth is creating rapid social, economic and environmental changes which require detailed understanding and measures to manage it. Tourism is now becoming a major area of study among students all over the world and its development and management hold many career opportunities for students. Marketing involves much more, including product/service development, place (location and distribution), and pricing. It requires information about people, especially those interested in what you have to offer (Your market"), such as what they like, where they buy and how much they spend. Its role is to match the right product or service with the right market or audience. Tourism management will equip you with the necessary skills from a management perspective which will be invaluable in seeking to understand what the tourism industry need to do to improve their competitive edge, grow their business and seek out new business opportunities."

Price: $45.00 USD

Marketing Management : Creative Product Design: A Practical Guide to Requirements Capture Management

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Marketing research on the Internet has moved from the introductory stage of its product life to the growth stage in the 21st century. Technological developments and social diffusion of the Internet have and will continue to shape the future of marketing research dramatically. Exploring Marketing Research, 8e reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

Price: $151.99 USD

The papers in this ebook seek to examine the significant developments and critical issues involved in Chinese Food Marketing. Containing approximately 20 percent of the world’s population and enjoying annual gross domestic product growth of up to 10 percent, China ranks high on the agendas of both business leaders and policy makers. The industry in which Chinese households spend the greatest proportion of their income is the food industry. As a result of rising incomes and an expanding urban middle class, Chinese households have also changed their eating habits drastically during the past decade, cutting back on rice and wheat products and embracing the consumption of dairy, meat, soft drinks and wine.

Price: $199.00 USD