The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Price: $24.95 USD

If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to: Build a business plan that translates your ideas into a profitable enterprise Choose software to help you manage taxes, balance sheets, and other accounting chores Create a Web site that helps your business make money Fill orders, pack and ship merchandise, and manage stock Set up, budget for, and implement a plan to protect vital computer equipment Use PR and advertising tools that best promote your business online, including Google AdWords Choose what sells best in Second Life and earn real money from your virtual store Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

Price: $29.99 USD

Conquer the online marketplace with this new version of a bestseller! Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more. Updated to include coverage of the latest online marketing tools, techniques, and trends Includes coverage?of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketing Explains how your location can actually bring new customers to you Details ways to build a business plan that translates your ideas into a profitable enterprise Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.?

Price: $29.99 USD

A number of recent studies of mobile wireless communication devices focus on use values, social implications, changing norms and ethics, conversation strategies and culture-dependent domestication. De Vries proposes to venture into a more historical and comparative direction to shed light on our preoccupation with them in the first place. He constructs an expanded archaeological view of the development, marketing, and reception of communication technologies over the past 200 years, providing a comprehensive account of how persistent paradoxical desires for sublime communication have come to give mobile wireless media such a prominent position. Our expectations and uses of them are surprisingly similar to those of older media: consequently, they reconfirm the idea that actually living in an 'anyone, anything, anytime, anywhere' world is both a blessing and a curse, and that the desire for sublime communication is a tragic yet highly powerful regulative principle in our media evolution.

Price: $39.50 USD

This is the eBook version of the printed book. A brand new collection of essential insights for your business and career from world-renowned experts…now in a convenient e-format, at a great price!   3 expert guides to profiting from the latest social and mobile marketing tools and platforms!   Master powerful, real-world techniques for using social media to grow sales, revenues, and profits! Plan and implement a social media roadmap that makes sense for your company… choose the right social and mobile platforms, and carefully nurture your presence… discover brand-new “Web 3.0” channels, drive maximum value from those that work, and avoid those that don’t!   From world-renowned leaders and experts, including Jamie Turner, Dr. Reshma Shah, Rawn Shah, and Michael Tasner

Price: $59.99 USD

In this book, experts from Symbian, Nokia and Sun Microsystems expose the power of Java ME on Symbian OS.  The book introduces programming with Java ME on Symbian OS, and also reveals what is found 'under-the-hood'.  It is logically divided into four main sections: Introduction to Java ME and programming fundamentals Java ME on Symbian OS (core and advanced chapters) Drill down into MSA, DoJa and MIDP game development Under the hood of the Java ME platform The book also includes two appendixes onSNAP Mobile technology and WidSets. With over ten years' experience in Java technologies and over four years' experience at Symbian, the lead author Roy Ben Hayun now works for Sun Microsystems as a systems architect in the Engineering Services group, which leads the development, marketing and productizing of Java ME CLDC and CDC on different platforms.

Price: $60.00 USD

An Introduction to LTE explains the technology used by 3GPP Long Term Evolution. The book covers the whole of LTE, both the techniques used for radio communication between the base station and the mobile phone, and the techniques used for signalling communication and data transport in the evolved packet core. It avoids unnecessary detail, focussing instead on conveying a sound understanding of the entire system. The book is aimed at mobile telecommunication professionals, who want to understand what LTE is and how it works. It is invaluable for engineers who are working on LTE, notably those who are transferring from other technologies such as UMTS and cdma2000, those who are experts in one part of LTE but who want to understand the system as a whole, and those who are new to mobile telecommunications altogether. It is also relevant to those working in non technical roles, such as project managers, marketing executives and intellectual property consultants. On completing the book, the reader will have a clear understanding of LTE, and will be able to tackle the more specialised books and the 3GPP specifications with confidence. Key features - Covers the latest developments in release 10 of the 3GPP specifications, including the new capabilities of LTE-Advanced Includes references to individual sections of the 3GPP specifications, to help readers understand the principles of each topic before going to the specifications for more detailed information Requires no previous knowledge of mobile telecommunications, or of the mathematical techniques that LTE uses for radio transmission and reception

Price: $80.00 USD

i-mode is the packet-based service for mobile phones offered by Japan's leader in wireless technology, NTT DoCoMo. Unlike most of the key players in the wireless arena, i-mode eschews the Wireless Application Protocol (WAP) and uses a simplified version of HTML, Compact Wireless Markup Language (CWML) instead of WAP's Wireless Markup Language (WML). Ever since its introduction in February 1999 i-mode has been the most successful mobile internet technology of the World. i.e. the quickness by which the technology has spread over Japan.  In Japan, the number of i-mode users is close to a sensational 13 million. This means that 10% of Japan’s total population are using i- mode after not even 2 years of its existence. As a progression from his first book i-mode Strategy the author describes how i-mode has evolved. He focuses on the i-mode ecosystem (the metaphor he uses to describe such a self developing business) from concept to reality, the effect of i-mode, the evolution of Cell phones, partnerships with real businesses, such as the collaboration with Coca Cola in Japan, the struggle for dominance in the net business and the globalisation of the i-mode business arena from a Japanese only ecosystem to the global arena. The author is the most highly respected expert in this field. The i-mode Wireless Ecosystem is a must for everyone wanting to know more about NTT DoCoMo and how it has sustained its business model. Discusses the globalisation of i-mode featuring the key points such as origin, development, international expansion and the role of partners etc. Through using his own company’s strategy and experience the author explains the value of creating a business ‘ecosystem’ and the benefits of co-operation between various mobile operators Highlights the reasons for i-mode's success in Japan and extrapolates these to future directions A valuable addition to the bookshelf of all Mobile operators, especially those directly involved with Marketing, Product Development, and 3G; Content providers working within Product Development, Business Development, Marketing, and Mobile Services; and consultants, bankers and media professionals keen to gain an insight into this dynamic field.

Price: $95.00 USD

Location-based Services (LBSs) are mobile services for providing information that has been created, compiled, selected or filtered under consideration of the users’ current locations or those of other persons or mobile devices. Typical examples are restaurant finders, buddy trackers, navigation services or applications in the areas of mobile marketing and mobile gaming. The attractiveness of LBSs is due to the fact that users are not required to enter location information manually but are automatically pinpointed and tracked. This book explains the fundamentals and operation of LBSs and gives a thorough introduction to the key technologies and organizational procedures, offering comprehensive coverage of positioning methods, location protocols and service platforms, alongside an overview of interfaces, languages, APIs and middleware with examples demonstrating their usage. Explanation and comparison of all protocols and architectures for location services In-depth coverage of satellite, cellular and local positioning All embracing introduction to 3GPP positioning methods, such as Cell-Id, E-OTD, U-TdoA, OTDoA-IPDL and Assisted GPS Explains the operation of enhanced emergency services such as E-911 Identifies unsolved research issues and challenges in the area of LBSs This comprehensive guide will be invaluable to undergraduate and postgraduate students and lecturers in the area of telecommunications. It will also be a useful resource to developers and researchers seeking to expand their knowledge in this field.

Price: $130.00 USD

Personal Experience with Active Cultural Heritage, PEACH, is a large, interdisciplinary development project that explores the use of novel technologies for physical museum visits. Led by teams from ITC-irst, Trento and DFKI, Saarbrücken, the research is at the forefront of work on intelligent user interfaces, but also covers other areas of artificial intelligence, microsystems and human-computer interaction. This book is structured into 13 chapters, including reports on mobile guides, infrastructure and user modeling, the use of stationary devices, collaborative storytelling, 3D modelling, evaluation and usability, and future perspectives. The book editors and authors are leading experts on the underlying AI technologies and their application, and no other book has comparable technical insight and breadth. It represents a coherent survey of the relevant technologies and environment, and will be of benefit to AI researchers engaged with interface design, and practitioners in the area of cultural heritage support and marketing.

Price: $139.00 USD