| Services Marketing Management
This book is in Like New condition
Price: $17.76 USD
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| Marketing Health Services
No Synopsis Available
Price: $22.00 USD
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| Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts
The editors of this introspective gathered the pioneers of services marketing, which 20 years ago was hardly considered a legitimate academic field of study, and asked them to offer their perspectives regarding the foundation, evolution, and destiny of services marketing. This volume will provide future generations with a personal and professional statement of the core assumptions behind services marketing-assumptions that are a constant subtext to scholarship, but are rarely articulated. A statement of these assumptions becomes more important as academia becomes more interdisciplinary and lines between academic areas become less distinct. This volume will be an authoritative answer to the inevitable question: What was services marketing?
Price: $25.99 USD
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| Interactive Services Marketing
No Synopsis Available
Price: $30.00 USD
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| Ri Icd Services Marketing
No Synopsis Available
Price: $37.42 USD
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| *IRCD, SERVICES & MARKETING: AN INTRODUCTION
No Synopsis Available
Price: $49.40 USD
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| Services Marketing Self-Portraits
This book is in Used condition
Price: $51.20 USD
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| Services Marketing and Management
No Synopsis Available
Price: $59.43 USD
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| Marketing and Selling Professional Services in Architecture and Construction
This practical book on selling and marketing will help architects, engineers, project managers, facilities managers, surveyors, and contractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local and international level, and as competition in the construction industry increases, both contractors and consultants have to take a more professional approach to selling themselves. This is especially true for PFI bids where vast resources are committed to winning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty of diagrams and checklists, Marketing & Selling Professional Services in Architecture & Construction sets out the seven key aspects of selling and marketing professional services. It is full of applicable ideas and examples and is well structured to enable readers to dip into the section relevant to their current needs.
Price: $59.99 USD
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| Management, Marketing and Promotion of Library Services
Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.
Price: $229.00 USD
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