| Write, Publish, Sell! : Quick, Easy, Inexpensive Ideas for the Marketing Challenged No Synopsis Available Price: $11.65 USD
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| The Little Business Book With Big Ideas: Maxims for Success in Management and Marketing No Synopsis Available Price: $12.63 USD
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| Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas, by Hall This book is in New - Excellent condition Price: $12.74 USD
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| Lateral Marketing: New Techniques for Finding Breakthrough Ideas, by Kotler This book is in New - Excellent condition Price: $18.71 USD
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| Niche Marketing for Success in Real Estate: The Financial Power of Specialization Niche marketing strategies are critical to successfully attract and retain customers in today's savvy real estate market. Finding unique ways to stand out from the crowd and build connections with clients, buyers and individuals have never been more important to achieving financial growth in real estate. These respected real estate authors provide keen insights and recount real-life experiences illustrating the power of niche marketing. Interactive checklists provide specific ideas and steps to seize greater success in real estate through specialization. Price: $21.49 USD
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| Buzz Marketing with Blogs For Dummies In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call! Price: $24.99 USD
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| 101 Small Business Ideas for Under $5000 Cheap and easy ideas for starting a small business 101 Small Business Ideas for Under $5,000 offers practical, real-world advice for turning ideas and skills into a successful small business. The book presents great ideas for simple small businesses that readers can undertake either full-time or in their spare time and covers all the issues readers need to know -startup costs, legal issues, accounting, taxes, and everything else. Once readers decide what business is right for them, the authors provide sensible business plans for making it happen. They show wannabe entrepreneurs how to get started, find funding, and build a sales and marketing program. Legal, zoning, and insurance requirements are provided for each business idea, as well as advice on expanding the business-and the profits. Future business owners who don't know where to start will find everything they need here. Price: $26.95 USD
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| Lateral Marketing: New Techniques for Finding Breakthrough Ideas, by Kotler This book is in Used condition Price: $35.88 USD
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| Lateral Marketing: New Techniques for Finding Breakthrough Ideas, by Kotler This book is in Used condition Price: $35.88 USD
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| The academic/practitioner divide in marketing - myth or reality In marketing, as in other areas of management studies, there is a feeling abroad that lines of communication need to be improved between those who work largely in the academic sphere and the practitioner community. Introduces the papers presented in this special issue, which explore the nature of the academic-practitioner divide, investigate the reasons for it and the barriers to communication that exist, and put forward ideas for improving the effectiveness of academic-practitioner collaboration. However, members of the academic community should carefully avoid a headlong and uncritical rush for managerial relevance, since their claim to a unique position in the knowledge production process relies on maintaining objectivity and a certain distance from the day-to-day pressures of marketing management. Price: $199.00 USD
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