Make a Mint by Mail Order! Sell computers, vitamins, clothing, or gourmet foods. Create and sell newsletters on almost any topic. Make and sell your favorite arts and crafts. Would you like to join the booming mail-order business? You can! Bestselling author Ty Hicks shows you how. You don’t need a lot of money, years of experience, or a college education—just a mailing address and the desire to deliver products and services quickly for the best value your customers can get. Ty Hicks explains in clear, easy steps how to start your mail-order business today, including: ·Getting started quickly and easily ·Creating an e-commerce Web site to promote and sell your products or services directly ·Using proven marketing and promotion strategies ·Carving niche markets with unusual products and services ·Expanding your business for maximum profitability ·And much, much more! From the Trade Paperback edition.

Price: $11.99 USD

Today’s billion-dollar e-commerce industry, plug-and-play technology, and savvy web surfers are just few of the reasons why internet-related services are in high demand. There has never been a better time to build your net service business—let us help you get started! Detailing four of today’s hottest web service businesses, our experts show you how to take your enthusiasm for the internet and turn it into a lucrative business. Learn step by step how to apply the basics of building a business to your internet specialty, including establishing your business, managing finances, operations, and so much more. Plus, gain an inside edge with insights, tips, and techniques from successful net service CEOs and other industry leaders! • Choose from four of today’s hottest web services—web design, search engine marketing, new media, blogging • Discover your clientele and their needs • Build a virtual or traditional office setting and team • Create a business brand that gets noticed • Write a marketing plan that captures clients and creates referrals • Develop profitable partnerships • Boost profits by expanding your specialty or your business Gain an edge on all that the internet has to offer—start your net services business today!

Price: $17.95 USD

In every community large and small, you’re likely to see a variety of stores: clothing boutiques, gift shops, bookstores, specialty food shops, hardware stores. Their inventory may be totally different, but the steps involved in running them are much the same. Whether you want your own storefront, a kiosk in a mall, an e-commerce store or anything in between, this essential guide covers everything you need to know. Learn how to discover your niche, establish inventory, set pricing, create policies, reach customers, and more! Plus, gain priceless tips, tricks, and insight from successful retailers sharing hard-won advice and cautionary notes. Learn how to: • Choose from popular retail niches—specialty items, clothing store, gift shop, kiosk, and more • Discover the right sales avenue for your products • Select merchandise that flies off the shelves • Set prices to maximize profits • Boost brand recognition using social media, public relations and other marketing strategies • Efficiently manage inventory and supplies for easy order fulfillment • Hire a staff that will help you succeed • And more Retailing is a trillion-dollar industry—grab your share today!

Price: $19.95 USD

Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over. As the new economy rapidly becomes the only economy, Internet companies must learn how to create sustainable value if they're going to survive. This book provides the solid business basics companies need to move from the old era of .com to the next era of .profit. Nick Earle, the driving force behind Hewlett-Packard's worldwide Internet strategy, and Peter Keen, a visionary in the world of business and technology, have been anticipating online trends and communicating them to managers for over twenty years. Here they team up to forecast the future of Internet commerce and to lay out the six key imperatives that will determine the difference between successful and unsuccessful e-business in the coming decade. Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web. Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work.

Price: $26.00 USD

Hauptbeschreibung Im Rahmen der rasanten Entwicklung und der weiten Verbreitung von Informations- und Kommunikationstechnologien hat das E-Business mittlerweile eine signifikante Position in der Untersttzung von automatisierten Geschftsprozessen eingenommen. Die Unternehmens-Webseite, oft als reine Visitenkarte im World Wide Web betrachtet, bietet mehr Chancen fr den Vertrieb als bisher technisch und konzeptionell umgesetzt wurde. Besonders bei Geschftsmodellen, die eine E-Commerce-Plattform fr den Onlinehandel nutzen, gibt es Anstrengungen die Kundenbeziehungen zu vertiefen. Die Erfolgskontrolle mittels Webanalyse-Tools wird immer mehr genutzt, somit wchst das Verstndnis fr die Messung z. B. von Online-Marketingkampagnen. Eine signifikante Problemstellung gilt es dennoch zu lsen. Diese Analysesysteme bieten zumeist vergangenheitsbezogene Daten ber Besucher. Das Echtzeit-Internet fordert mehr Optionen in diesem Zusammenhang. Eine Mglichkeit ist die bidirektionale Verbindung zum Web-Besucher ohne das Medium zu wechseln - ein zentraler Vorteil fr die direkte Marketing-Kommunikation. Dabei bietet ein professionelles Live Chat/Support-System Abhilfe, das eine bidirektionale Kommunikation mit dem Web-Besucher ermglicht. Ziel ist es den kompletten Online-Vertriebsprozess von der Bereitstellung der Daten in Echtzeit, der Analyse, der Erfolgskontrolle und der Mglichkeit zur Kommunikation abzudecken. In diesem Buch wird erlutert: Wo Live Support-Systeme ihren Platz in der Marketing-Kommunikation im E-Business-Umfeld einnehmen. Dabei leitet der theoretische Teil ber zur Studie, die ausgewhlte Lsungsanbieter auf dem deutschen Markt untersucht, technische Features vergleicht und die unterschiedlichen konzeptionellen Anstze erlutert. Die beispielhafte Darstellung der Implementierung eines Live Support-Systems in die webbasierte Kundenbetreuung gibt Aufschluss ber die Einsatzmglichkeiten respektive Vorteile und Problemstellungen dieses Kontaktkanals. Das abschlieende Experteninterview bewertet den deutschen Markt und gibt Ein- bzw. Ausblicke zu den Themen Technik, Kommunikation und Datenschutz.   Biographische Informationen Jrgen Frster wurde 1974 in Mainburg geboren und wuchs in der Metropolregion Nrnberg auf. Nach dem Erlangen der Fachhochschulreife sammelte er als kfm. Angestellter Erfahrungen in der Kundenbetreuung bzw. Dialogmarketing in Projekten fr Finanzdienstleistungs-, Telekommunikations- und Informationstechnologieunternehmen bei Outsourcing-Dienstleistern. Um die erworbenen praktischen Kenntnisse auszubauen, entschied sich der Autor fr ein Studium der Betriebswirtschaft an der Georg-Simon-Ohm Hochschule fr angewandte Wissenschaften. Als Werkstudent und Diplomand befasste er sich tiefergehend mit dem Thema "Kundenbetreuung im Web 2.0". Mit erfolgreichem Abschluss des Studiums 2009 nahm er die Herausforderung als Online-Marketing Consultant bei der New Elements GmbH an, und betreut verschiedene interne und externe Projekte im Bereich

Price: $27.83 USD

Get the right answers for smart broadband decision making-- from financial, management and marketing to equipment, applications, and protocols. Broadband Crash Course examines broadband delivery in terms of markets and business opportunities. Writing with the surety and thoroughness of a telecom insider and business executive, P.J. Louis clearly and painlessly demonstrates how broadband services are delivered over today's complex telecommunications infrastructure, minus the heavy-duty math. This one-of-a-kind guide is your chance to learn about:. * Service bundling (voice, Internet access, e-mail, etc.) across all major network types (wireless, IP, cable, satellite, LANs, etc.). * Benefits of wireline and wireless broadband technologies. * Service bundling and provisioning across the wireline and wireless broadband networks. * The Local Loop and its future. * Coaxing more applications from the technologies you've got. * Business models that have proven themselves in the real world. * 3G wireless, the wireless Internet, softswitching, M-commerce: how will they affect your business?.

Price: $34.95 USD

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

Price: $34.99 USD

In the 1970s and 1980s, the consumer rights movement in Europe primarily focussed on improving consumer rights by way of changing the substantive law. Moreover, from the second half of the 1980s onwards, consumer law increasingly became of interest to the European Union. In the eyes of the European Commission, consumer law was and is instrumental to the establishment and completion of the internal market. As a result of this instrumentalist view of consumer law, the emphasis in European consumer law was often put on correcting information asymmetries by imposing duties to inform on sellers and service providers, often combined with the introduction on cooling-off periods and rights of withdrawal. Since the beginning of the 21st century, however, a new trend seems to emerge. Apart from legislation supporting the development of new markets and marketing techniques (e-commerce, distance selling and distance marketing of financial services), the attention is gradually shifting from improving consumer rights through substantive law to improving access to consumer justice. There are at least two aspects to this latter trend. On the one hand, European policy-makers tend to promote alternative dispute resolution, such as mediation, online dispute resolution, informal dispute resolution boards, arbitrational courts etc. On the other hand, following positive experience in especially the United Kingdom and the Scandinavian countries, the individual enforcement of consumer rights was supplemented by collective action schemes, either entitling (private law) consumer organisations to act on behalf of the collective of consumers, or establishing regulatory agencies in public law to do so.

Price: $80.00 USD

Follow the "Proven Path" to successful implementation of enterprise resource planning Effective forecasting, planning, and scheduling is fundamental to productivity-and ERP is a fundamental way to achieve it. Properly implementing ERP will give you a competitive advantage and help you run your business more effectively, efficiently, and responsively. This guide is structured to support all the people involved in ERP implementation-from the CEO and others in the executive suite to the people doing the detailed implementation work in sales, marketing, manufacturing, purchasing, logistics, finance, and elsewhere. This book is not primarily about computers and software. Rather, its focus is on people-and how to provide them with superior decision-making processes for customer order fulfillment, supply chain management, financial planning, e-commerce, asset management, and more. This comprehensive guide can be used as a selective reference for those, like top management, who need only specific pieces of information, or as a virtual checklist for those who can use detailed guidance every step of the way.

Price: $110.00 USD

The explosive growth of e-commerce and online environments has made the issue of information search and selection increasingly serious; users are overloaded by options to consider and they may not have the time or knowledge to personally evaluate these options. Recommender systems have proven to be a valuable way for online users to cope with the information overload and have become one of the most powerful and popular tools in electronic commerce. Correspondingly, various techniques for recommendation generation have been proposed. During the last decade, many of them have also been successfully deployed in commercial environments. "Recommender Systems Handbook", an edited volume, is a multi-disciplinary effort that involves world-wide experts from diverse fields, such as artificial intelligence, human computer interaction, information technology, data mining, statistics, adaptive user interfaces, decision support systems, marketing, and consumer behavior. Theoreticians and practitioners from these fields continually seek techniques for more efficient, cost-effective and accurate recommender systems. This handbook aims to impose a degree of order on this diversity, by presenting a coherent and unified repository of recommender systems' major concepts, theories, methodologies, trends, challenges and applications. Extensive artificial applications, a variety of real-world applications, and detailed case studies are included. "Recommender Systems Handbook" illustrates how this technology can support the user in decision-making, planning and purchasing processes. It works for well known corporations such as Amazon, Google, Microsoft and AT&T. This handbook is suitable for researchers and advanced-level students in computer science as a reference.

Price: $199.00 USD