Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications

Price: $14.95 USD

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications. All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing. shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. ''Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions.''. -- John Battelle, Business 2.0

Price: $24.95 USD

Marketing & Communications: The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

Price: $25.99 USD

Marketing & Communications: The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

Price: $39.95 USD

Marketing & Communications: Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, 2nd Edition

Price: $45.00 USD

Critical Corporate Communications :A Best Practice Blueprint. Naomi Langford-Wood and Brian Salter. A good flow of information is essential to all businesses that succeed. The latest Fast Track title is a practical and comprehensive guide to getting the very best out of your corporate communications. It deals with all the different methods of internal and external corporate communication available - letters, fax, email, text, WAP, internet, telephone, face-to-face, and even body language and other non-verbal signals - and shows how best to utilise them within your organisation. Best practice examples are given as well as advice for implementation via a communications audit. Author:. Naomi is an entrepreneur and professional business writer; Brian Salter spent many years as a professional broadcaster and presenter with the BBC, and was formerly head of communications at the Institute of Directors. They are co-founders of the Topspin Group and have co-written over 15 books. Readership:. Mid to senior level executives in strategic, corporate communications, PR, and marketing roles; consultants, trainers, business advisers, and owner-managers of SMEs. ISBN:0470 84763 8 208pp (pr) GBP 14.99 US 24.95 EUR 24.80 Sep 2002

Price: $55.00 USD

MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.

Price: $86.49 USD

Excellent Condition Used

Price: $104.00 USD

BUSINESS TO BUSINESS MARKETING covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organizations, companies, purchasers and suppliers.

Price: $104.99 USD

Today, pharmaceutical companies are increasing their marketing budgets to advertise directly to the consumer. This spiraling effort has begun to attract the attention of both consumer advocacy groups, as well as the federal government (in the USA), in terms of taking a closer look at the effects of such advertising efforts. In July of 2005, the US Senate Majority leader asked pharmaceutical marketers to voluntarily stop their direct-to-consumer advertising during a drug's first two years on the market. The ability for a pharmaceutical company to affect both the physician (who can prescribe a specific drug) and a consumer (who can request that they receive a prescription for a certain drug) has virtually affected the traditional model of marketing communications, which has been used for many years. In addition, products that are not regulated by the United States Food And Drug Administration (FDA) are also gaining popularity, in terms of being advertised directly to the consumer. There is no doubt that pharmaceutical companies have discovered that appealing directly to the consumer, and bypassing the traditional doctor-patient relationship, has become a very effective tool. The pharmaceutical companies have been able to create a heightened awareness among consumers, as it concerns the introduction of new drugs, and have observed how consumers have the ability to literally create strong market demand a for these new prescription drugs. It will be interesting to observe how this new model of marketing communications will play out. Singh and Smith have tried to determine whether direct-toconsumer drug advertising influences consumers' behavioral intentions. They indicate that while consumers generally have favorable perceptions of prescription drug advertising, their behavioral intentions are influenced by a heightened awareness of specific branded drugs. Consumer motivation to request drugs may be impacted by several factors. Baca, Holguin and Stratemeyer have shown that demographics influence attitudes and interest in direct-toconsumer advertising, and those younger consumers' interest, and propensity to seek additional information for themselves and family members, increases as a result of this type of advertising. Holdford describes the affordable drugs movement and presents a social marketing framework to place major developments within a meaningful theoretical context. The author also provides referenced descriptions and examples of forces causing change within the pharmaceutical market. He also classifies forces into six conditions influencing successful social movements. Shin and Moon provide an overview of the economic and clinical impacts of direct-to-consumer advertising on both the consumer and physician. Their findings recognizes direct-toconsumer advertising as a positive force for public health and at the same time identifies its potential negative effects on the economic and cl

Price: $199.00 USD