The stereotype-laden message, delivered through clothes, music, books, and TV, is essentially a continuous plea for girls to put their energies into beauty products, shopping, fashion, and boys. This constant marketing, cheapening of relationships, absence of good women role models, and stereotyping and sexualization of girls is something that parents need to first understand before they can take action. Lamb and Brown teach parents how to understand these influences, give them guidance on how to talk to their daughters about these negative images, and provide the tools to help girls make positive choices about the way they are in the world. In the tradition of books like Reviving Ophelia, Odd Girl Out, Queen Bees and Wannabees that examine the world of girls, this book promises to not only spark debate but help parents to help their daughters.

Price: $9.99 USD

"If you want to propel your success and dreams to realization, read Kick Start Your Success ." —Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul and coauthor of The One Minute Millionaire "Timeless wisdom presented in an extremely readable manner." —Jay Conrad Levinson, author of the Guerrilla Marketing series of books "A wonderful little book filled with simple, transformational wisdom that will reshape all aspects of your life and work. You owe it to yourself to read Kick Start Your Success ." —Dr. Joe Rubino, bestselling author and CEO of CenterForPersonalReinvention.com "I was lost. I knew I had an idea that would work but didn't know how to present it to the market. Kick Start Your Success allowed me to put my thoughts down in a concise way and discover an entertaining way to make them a reality." —Anne Patrick, television executive

Price: $12.99 USD

Success is simple, and scientifically reproducible, if you know the 5 Laws. Simpleology proves that success and happiness are easier to achieve than most people think they are. In fact, people can almost guarantee their own success simply by following a few simple rules. These "5 Laws of Simpleology" aren't new; they've been around forever. Throughout history, these 5 laws have helped the world's greatest minds amass fortunes and forge new paths. But until now, no one has committed them to paper in so simple and straightforward a style as Mark Joyner has here. Applicable to any challenge or goal and irrefutably commonsense, these 5 laws form the basis for almost any successful person or endeavor. Simpleology explains the 5 laws in detail and shows readers how to apply them to every aspect of their lives. Mark Joyner (Auckland, New Zealand) is a leading authority on Internet marketing. The former CEO of Aesop Marketing Corp., he is the author of four previous books, including The Irresistible Offer (0-471-73894-8) and The Great Formula (0-471-77823-0), both from Wiley.

Price: $22.95 USD

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers -- and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic

Price: $23.99 USD

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading "Principles of Advertising" textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book."The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.

Price: $24.95 USD

Covers critical updates including:. -Targeting by birthday, family status, and more. -Pinpointing who is seeing your ads. -Managing impressions per ad to avoid ad fatigue. -Using Sponsored Story Ads—the newest advertising categoy. -Creating a Facebook businessp and identity. MAKE A FORTUNE WITH FACEBOOK. Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits. Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!. —Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing. If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’. —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com. Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income. -Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books.

Price: $24.95 USD

Praise for Buying Trances. "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date.". -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis. "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written.". -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want. "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it.". -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. "Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book.". -Joseph Sugarman, President, BluBlocker Corporation. "Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement.". -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question. "Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!". -Winston Marsh, veteran Australian marketer

Price: $24.95 USD

The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iPhone app creators-perfect for independent developers on shoestring budgets. Although there are a few iPhone app marketing books on the horizon, they appear to tackle the subject from purely a marketer's perspective.What makes this book unique is that it was written by developers for developers, showing you not only what to do, but also how to do it, complete with time-saving resources and ready-to-use code examples. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you'll learn* Transform your iPhone app into a powerful marketing tool with easy-to-use concepts and code examples.* Analyze your ideas, research the competition, and identify your audience to evaluate sales potential.* Protect your business and intellectual property and avoid potential legal hassles.* Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API.* Build synergy with in-app cross-promotion and social networking. * Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution.* Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app.* Successfully navigate the App Store submission process.*Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways.Who this books is for This book is for any developer looking to build a successful business selling iPhone and iPod touch apps in Apple's iTunes App Store. All the code examples included in this book can be downloaded from

Price: $29.99 USD

Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is never fully complete. Perspectives on Branding is the first book to offer both sides of the story. In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Genevieve Smith gives the brand point of view on topics including what a brand actually is (not many people really get it, operationalizing the brand and making it tangible, successfully marketing the brand, the best ways to measure results, which brands do it right, and which brands do it wrong and a whole lot more. What makes this book different from other branding books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at branding as both the client and brand see it, leaving readers with a list of action items and a better understanding of core brand building concepts to dramatically improve their strategies.

Price: $29.99 USD

Welcome to "Business and Production for Games: A GameDev.net Collection," the first in a series of books published in collaboration with GameDev.net, the online community where game developers worldwide can network and freely exchange information and ideas. Assembled in print for the first time, and comprised of the best game business and production articles that have appeared on GameDev.net over the past decade, this volume features invaluable information and ideas for anyone running or considering running their own game company. You'll learn how to approach your new business venture as a professional, discover how to make the most of limited resources, benefit from expert marketing advice, explore how to develop efficient production processes, and consider the importance of intellectual property, sales, and team leadership. All articles have been updated to comply with the latest technology, and as a bonus, this volume also features exclusive, new content that cannot be found anywhere else. Continuing in their tradition of excellence, "Business and Production for Games: A GameDev.net Collection" captures the best of GameDev.net and is an invaluable resource in your pursuit of game development success.

Price: $29.99 USD