| Integrated Advertising, Promotion, and Marketing Communications, by Clow
This book is in Used condition
Price: $1.95 USD
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| Integrated Advertising, Promotion, and Marketing Communications, by Clow
This book is in Used condition
Price: $1.95 USD
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| Integrated Advertising, Promotion, and Marketing Communications, by Clow
This book is in Good Used condition
Price: $1.95 USD
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| Marketing and Advertising Careers (Career Concise Guides)
This book is in Good Used condition
Price: $14.41 USD
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| Integrated Advertising, Promotion, and Marketing Communications, by Clow
This book is in Used condition
Price: $19.56 USD
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| Motivational Marketing
Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer.". —From the Foreword by bestselling author Dan S. Kennedy
Price: $24.95 USD
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| Marketing Metrics
This is the eBook version of the printed book. Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics , four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.
Price: $31.99 USD
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| Creative Arts Marketing
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers * A revised and completely updated new edition of a highly successful specialist marketing title. * Practical integration of theory and marketing best practice for the arts sector. * Packed with new and updated examples, cases and vignettes.
Price: $64.95 USD
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| Testimonial Advertising in the American Marketplace
This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
Price: $85.00 USD
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| Bundle: Advertising and Integrated Brand Promotion, 6th + Advertising Age: The Principles of Advertising and Marketing Communication at Work (with Ad Age on Cam
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Price: $212.99 USD
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