| Marketing Your Business
Marketing Your Business is an all-in-one guide to marketing tactics that help a business succeed. Withan emphasis on the UK market, this book covers all aspects of marketing to develop a strategy and increase profit, including: internet marketing, situational analysis, channels to market, sales promotions, how to get into exports, and public relations.
Price: $24.95 USD
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| Learning from Winners
Based upon winners of the Advertising Research Foundation's (ARF) David Ogilvy awards. This book details how research contributes to effective advertising campaigns, and is an invaluable resource for business executives looking for market strategy.
Price: $29.00 USD
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| The Future Envelope 1
Challenges the market and creates discussions on the basis of concrete material. This book also focuses on non technological topics. It discusses items such as issues of strategy and the analysis of customer desires and demands.
Price: $49.00 USD
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| Essentials of Marketing Management
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. This title covers such topics as: consumer and organizational buyer behaviour; product and innovation strategies; direct marketing; and, e-marketing.
Price: $65.95 USD
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| Changing European Employment and Welfare Regimes
This book examines how national labour market and social welfare policies have been influenced by the European Employment Strategy and the Open Method of Coordination (OMC) processes on Social Protection/Inclusion.
Price: $133.00 USD
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| Software Product Lines
The software product line strategy has enabled many organizations to improve productivity, reduce time-to-market, and address both mass- and niche markets. This book covers research related to the most important practices in a product line organization.
Price: $139.00 USD
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| Business Marketing Management: A Strategic View of Industrial and Organizational Markets, 8th Edition
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
Price: $179.99 USD
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| Marketing
In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for a more effective integration of all activities that may impact customer value, which in turn affects both return-on-investment and profitability.
Price: $199.00 USD
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| An Introduction to Derivatives and Risk Management , 6th Edition
A market leader, this book has detailed but flexible coverage of options, futures, forwards, swaps, and risk management – as well as a solid introduction to pricing, trading, and strategy allowing readers to gain valuable information on a wide range of topics and apply to situations they may face.
Price: $217.99 USD
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| Renewable Energy in South East Europe
An overview of the renewable energy sector in South East Europe, with reference to the legislative environment and promotion strategy. This work assesses each market in terms of existing RE capacity, demand, government incentives, drivers and economic viability. It reports on applicable tariff structures for RE projects by market and RE category.
Price: $290.00 USD
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