Today, animation is more prevalent than ever in television, films, video games, and the Internet. Karen Raugust has created a much needed, comprehensive look at the entire business. She shows in detail how a successful animation studio or entrepreneur operates, describes the process of developing an animation property from the concept stage through the finished product, and outlines business methods used to create and sell animated media. Topics covered include: * Distribution, sales, and marketing methods * Financing, budgeting, costs and revenue opportunities * The creation of ancillary entertainment and merchandise * Animation in international markets. The Animation Business Handbook is the quintessential reference for anyone in or considering entering the animation industry.

Price: $6.99 USD

A new, revised edition of the classic guide for entrepreneurs For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment. Covering everything from getting a start-up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces-without hiring expensive outside help. This handy guide is packed with the kind of essential, down-to-earth advice everyone running a small business needs-whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e-commerce. Focused on practicality, the book also features downloadable, chapter-ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, The Entrepreneur and Small Business Problem Solver , Third Edition is an invaluable reference that every business owner needs. Inside, you'll find world-class guidance on these topics and more: How and where to find start-up capital Insuring your business Extending credit and collecting debts Financial record-keeping Carrying out marketing research Pricing products and services Marketing and advertising your business Doing business and marketing online Recruiting and managing employees Protecting your business and avoiding rip-offs

Price: $16.99 USD

Setting up a small business and ensuring its survival can be a risky and daunting task. When a new business fails, often within a year, it is mainly due to a lack of proper preparation and forward planning. This seventh edition of Starting a Successful Business is a comprehensive guide to setting up a business that will thrive. Covering all the information needed to turn an exciting new business idea into stable and profitable businesses, it takes the reader through each important step of the start-up process in a clear, accessible way. Referencing British legal and tax systems, it discusses the major problems facing any new business, highlights potential pitfalls, and offers practical advice on topics such as: ideas for new start-ups, business planning, marketing, selling and advertising, finances and financial control, business law and employing staff. The seventh edition includes international case studies, information on how to start an internet business, an introduction to cloud computing, and information on starting a green business.

Price: $24.95 USD

E-Business or Out of Business tells you how Oracle, a global leader in technological innovation and eTransformation, transformed itself to avoid being swallowed by the revolution it helped to launch. This guide is actually a detailed blueprint any company, including yours, can deploy, effectively using the Internet to institute its own global database, and compete successfully in the emerging digital economy. Author Mark Barrenechea, one of the executives who was central to Oracle's e-Transformation, tells you how to:. * Reconcile new Internet business strategies with traditional bricks-and-mortar operations. * Cut IT expenses and standardize business processes. * Interact with each customer in consistent and effective ways. * Accumulate customer information systematically and reconcile it with data already gathered. * Deploy new products and processes internally -- the moment they become available. * Consolidate separate databases and computer systems into a one-stop global database. * Coordinate multi-vendor applications approaches. * Integrate the automation of all business functions -- marketing, sales, service, call centers, field professionals, HR, financials, and procurement

Price: $24.95 USD

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Price: $35.30 USD

From extending successful brands into exotic new markets to tapping talent in virtual teams and building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. Globalization has its detractors, but for business leaders, the issue is not the merits of globalization, but how to thrive in the global marketplace. In Borderless Business the authors tackle every major dimension of businessÑfrom marketing to human resource management, from supply chains to accounting and financeÑand demonstrate how they play out in a global context, with particular attention to such topics as the international legal environment, ethics, and managing country risk. Each chapter describes the new skills and competencies managers must master to lead their companies in this environment. Featuring current data and dozens of case examples and applications from around the world, Borderless Business will serve as a practical handbook for executives and managers, and an indispensable text for students of international business. From extending successful brands into exotic new markets to tapping talent in virtual teams to building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. To put the magnitude of global business in context, consider that between 1820 and 1992 world population increased 5-fold, world income 40-fold, and world trade 540-fold. And in the past decade, the pace of change has only accelerated, with the Internet, for example, making connections instantaneous and ubiquitousÑand global aspirations attainable for even the smallest of enterprises. Certainly, globalization has its detractors, but for today's business leaders, the issue is not to debate the merits of globalization but to learn how to thrive in the global marketplace. In Borderless Business the authors tackle every major dimension of globalization Ñfrom marketing to human resource management to supply chains to accounting and financeÑand demonstrate how these issues play out in a global context. Each chapter describes the new skills and competencies that managers must master in order to lead their companies in this environment, where every management challenge is amplified. Featuring current data and dozens of case examples and applications from around the world, Borderless Business will serve as a practical handbook for executives and managers and as an indispensable text for students of international business.

Price: $39.95 USD

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Price: $41.54 USD

The business of food and drink is for better and worse the business of our nation and our planet, and to most consumers how it works remains largely a mystery. This encyclopedia takes readers as consumers behind the scenes of the food and drink industries. The contributors come from a wide range of fields, and the scope of this encyclopedia is broad, covering from food companies and brands to the environment, health, science and technology, culture, finance, and more. The more than 150 essay entries also cover those issues that have been and continue to be of perennial importance. Historical context is emphasized and the focus is mainly on business in the United States. Most entries include Further Reading. The frontmatter includes an Alphabetical List of Entries and a Topical List of Entries to allow the reader to quickly find subjects of interest. Numerous cross-references in the entries and blind entries provide other search strategies. The person and subject index is another in-depth search tool. Sample entries: Advertising, Agribusiness, Altria, Animal Rights, Betty Crocker, Celebrity Chefs, Chain Restaurants, Commodities Exchange, Cooking Technology, Culinary Tourism, Eco-terrorism, Environmental Protection Agency, Ethnic Food Business, European Union, Flavors and Fragrances, Food Safety, Food Service Industry, Genetic Engineering, Internet, Labor and Labor Unions, Marketing to Children, McDonald's, Meat Packing, North American Free Trade Agreement, Nutrition Labeling, Organic Foods, Poultry Industry, Slow Food, SPAM, Television, Trader Joe's, Tupperware, TV Dinners, Whole Foods, Williams-Sonoma, Wine Business

Price: $85.00 USD

This is the first study of business ethics to take into consideration the plethora of issues raised by the Information Age.:.; The first study of business ethics to take into consideration the plethora of issues raised by the Information Age.; Explores a wide range of topics including marketing, privacy, and the protection of personal information; employees and communication privacy; intellectual property issues; the ethical issues of e-business; Internet-related business ethics problems; and the ethical dimension of information technology on society.; Uncovers previous ignored ethical issues.; Underlines the need for public discussion of the issues.; Argues that computers and information technology have not necessarily developed in the most ethical manner possible.

Price: $121.95 USD

This highly effective text has chapters arranged in seven functional modules to emphasize how legal topics relate to business functions like marketing, finance, human resources, accounting, and manufacturing. Streamlined for easy readability, the text contains excerpted cases offering substantial portions of original language of the court. In addition, the text presents a strong emphasis on ethics, international law and environmental law as well as Internet applications to encourage students to use the Web as a resource.

Price: $189.49 USD