Proven prescriptions from world-class marketing aces on staying ahead of the curve in today’s fast-paced marketing environment Never has there been a more thorough, authoritative guide to world-class marketing essentials than The Big Book of Marketing . It brings together the wisdom and high-level expertise of marketing professionals from eighty-six of the world’s greatest companies who share their insights on research, planning, pricing, public relations, advertising, direct marketing, international marketing, and eighteen other areas marketers need to master in order to succeed in today’s global marketplace.

Price: $29.95 USD

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to be highly accessible the book offers: * A contemporary and relevant and global approach to museum marketing written by authors in Britain, Australia, the United States, and Asia * An approach that reflects the particular challenges museums of varying sizes face when seeking to market an experience to a diverse set of stakeholders: audience; funders; sponsors and government. * A particular focus on museum marketing in the 'Information Age' * Major case studies at the beginning and end of each section of the book, and smaller case studies within chapters The hugely experienced author team, includes both leading academics and practitioners to ensure the book has broad appeal and is both relevant, innovative and progressive in approach. It will be essential reading for students in museum studies, non-profit marketing, and arts management and marketing. It will also be equally relevant for professionals working in and managing museums and galleries, heritage attractions and ministries of arts. * The most up-to-date treatment of marketing museums with a global approach * Blend of academic and practitioner expertise to appeal to students and professionals seeking a contemporary and relevant approach * Features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace

Price: $46.95 USD

Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: - case studies from around the world to provide a uniquely global approach applicable worldwide - strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links - practical advice for professional, semi-professional and non-professional sporting organisations. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports. Andr? B?hler is Head of Market Research at the world's leading sports research consultancy IFM Sports, Germany. After studying International Business and Management, Business Psychology and Marketing at N?rtingen University (Germany), he obtained a PhD in the field of sports marketing at the University of Plymouth (UK) and worked as a Research & Scholarship Consultant for the Heidelberg International Business Academy. He has published numerous papers on sports management and contributed to various books on sports marketing. Gerd Nufer is Professor of Marketing and Management at ESB Business School, Reutlingen University and Associate Professor of Marketing at FOM Stuttgart, Germany. Previously he worked as a project leader for an international strategy and marketing consultancy and as a key account manager for a large marketing research company. His research foci are Event Marketing and Management, Sponsorship, Ambush Marketing and Sports Marketing and Management in general. Simon Chadwick , Series Editor, is Professor of Sport Business Strategy and Marketing, Coventry University, UK.   * The first text to address this crucial component of the sports marketing mix * Includes strong pedagogical features including learning outcomes, overviews, global case studies, discussion questions, glossary, guided reading and web links to engage students' interest * Supplemented by a companion website providing web links, case studies and PowerPoint slides to save lecturers time preparing teaching materials

Price: $48.95 USD

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. * Thorough treatment and succinct coverage of marketing theory specific to the tourism industry * Focuses on developing the branded destination with special emphasis on promotional planning * Contains practical international examples, discussion questions, and strategic planning worksheets

Price: $51.95 USD

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available. * Comprehensive coverage of the fundamentals of: financial services strategy, customer acquisition, and customer development * Strong international dimension: Asian-Pacific, European and US examples * Draws on both academic theory and practitioner experience, ensuring a blend of academic rigour and insight from practice

Price: $60.95 USD

This book takesan international perspective on the topical issues of marketing ethics and ethical communications. Thecontributors are professors of business in various European institutions who bring their international background and experience to this body of work.

Price: $90.00 USD

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Price: $150.00 USD

In this ebook, we asked the special panel members from the ANZMAC and AMS special sessions to write thought pieces and their views on EM. We have also included work from the EM Summit in Montpelier – where EM concepts were presented and discussed. In doing so, we take an international perspective by bringing together leading EM scholars from around the world and present their views and work on how entrepreneurship contributes to advancing marketing knowledge and vice-versa.

Price: $199.00 USD

This e-book of Equal Opportunities International focuses on issues of equality and diversity in marketing. It is intended to explore a range of equality and diversity issues in marketing as well as to start a dialogue between research traditions in the field of equality and diversity and in marketing. The six papers included (two conceptual papers and four empirically based research papers) span a number of key issues relating to equality and diversity in marketing. The broad range of topics and contexts that are covered in the collection of papers illustrates the wide-ranging nature of this subject matter. Increasingly marketing academics are examining the interplay between the marketing function and issues around equality and diversity as we move away from a focus on marketing management to embrace the study of marketing ethics, critical marketing and anti-consumption.

Price: $199.00 USD

Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.

Price: $220.00 USD