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If you want to be a success in today's music world, you'd better become a promotion fanatic. With this book, you will discover the real strategies that let you leverage your status to keep bringing in more business. Fisher will teach you to gather marketing information about your segment of the music industry and how to understand and use many promotional tactics such as networking to establish and maintain your profile. "Ruthless Self-Promotion in the Music Industry", by the author of MixBooks favorite "How to Make Money Scoring Soundtracks and Jingles", is about making your music business stronger by leveraging the success you've achieved into more even success.

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Explains an approach that has been used by health promoters to build and evaluate empowerment. This book provides a focus on communities and is illustrated throughout with field experiences in the United Kingdom, Asia, North America, the Pacific region and Africa. It gives an understanding of the key concepts of power and empowerment.

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Cultural Competence in Health Education and Health Promotion examines the importance of ethnic and cultural factors for community health practice. The first in a new series of book to be published by Jossey-Bass and the American Association for Health Education, this text describes essential theories, models, and practices for working with race, ethnicity, gender, and social issues. The volume editors and their contributors, all experts in this field, cover demographics, disparities, complementary and alternative medicine, spiritually grounded approaches, multicultural populations, culturally competent needs assessment and planning, communication, workforce, program planning, aging, sexual orientation, and future challenges. Useful for both undergraduate and graduate students in the field of health education and health promotion, school health, public health, preventive medicine, nursing, and allied health fields, the publication is essential reading for those learning or practicing health education and health promotion.

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Based on the premise that every health professional should be a health educator, this book contains model programs, questions for discussion at the end of each chapter, checklists, a health/contract calendar, assessment tools, resource lists, and illustrations.

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"Having so many theories put together thoughtfully, proximally, in a single book will help the field come to grips with what the role is of theories as we go forward and address the individual actions, and societal and community influencers of individual action, that promote healthy behaviors." --Jim Marks, director, National Center for Chronic Disease Prevention and Health Promotion, Centers for Disease Control and Prevention New and longstanding threats to public health, such as violence, drug misuse, HIV/AIDS, and homelessness are creating an ever greater demand for innovative theories that are responsive to the changes in the larger social environment. This important work is designed to fill the demand by assembling a careful selection of new and emerging health promotion theories into a single volume, written with an emphasis on practical application of theory to health promotion and health education programs.

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Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament to the genius of Robert Blattberg. The chapters in this book are organized into six parts. The first part, titled 'Early Bob', traces research which he completed during the first decade after he joined University of Chicago. The second part is titled 'Statistical Bob'. This part comprises papers that Robert wrote in characterizing the response of consumers to dealing. The third part is titled 'Promotional Bob', and covers roughly a ten-year stretch from 1987 to 1996. The fourth part titled 'Big Bob', describes Robert's contribution to and impact on marketing practice. The fifth part is titled 'Direct Bob', and focuses on what customer level data should be gathered, how they should be organized, linked and analyzed, and what metrics should be used to assess customer value.The sixth and final part titled 'Micro-Macro Bob', is not genre or area specific as much as an illustration of Robert's overall research interests in marketing-mix modeling.

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ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the excitement of the fast-paced high-energy, exhilirating advertising industry, and puts you right in the thick of it. Powerful and practical, current and cutting-edge, this lively text draws from the authors' vast experiences in the classroom and boardroom to give you an insightful, intriguing, and up-close view of advertising in the real world. Highly visual, the new edition provides you with an integrated learning experience that gives you hands-on practice putting chapter concepts into action. Combining the best of theory and real-world application, it continues the book's tradition of delivering a solid understanding of advertising strategy through clearly written text, coupled with the most contemporary ads and comprehensive coverage of the latest practices and developments from the industry. Reflecting the book's emphasis on real-world practice, the Table of Contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e equips you with the tools, knowledge, and practice to get results.

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