From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: • the future of advertising in traditional media and how to judge   the investment’s value in today’s results-driven marketing   world • how to get the maximum impact out of digital media,    including online searches, social media, and mobile phones • the importance of employing non-traditional media vehicles,    such as marketing, PR, branded entertainment, and product    placement.   

Price: $14.99 USD

Twitter can boost your business and marketing efforts, and this guide shows you how Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle - @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and personal opportunity. She's joined by Michael Gruen and Leslie Poston to share Twitter expertise in this easy-to-follow guide. You'll discover how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then you'll learn to use third party tools to link Twitter to other sites and incorporate it into business communication models. This book covers The basics of signing up and creating tweets Following other users and adding followers to your own tweets Mastering the "Twecosystem"-the tools that tie Twitter to many other Web applications, including mobile devices Strategies for enhancing business communication, marketing, and networking opportunities with Twitter Twitter For Dummies gets you up and running on this hot communications tool the fun and easy way.

Price: $21.99 USD

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers -- and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic

Price: $23.99 USD

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

Price: $29.95 USD

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush" for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer or apps development shop, The Business of Android Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets. This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops - perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app! What you'll learn * How to analyze your ideas and competition, and identify your audience to evaluate sales potential * How to protect your business and intellectual property and avoid potential legal hassles * How to transform your Android app into a powerful marketing tool * How to build synergy with in-app cross-promotion and social media * How to utilize revenue-generating business models such as in-app advertising and in-app purchase using PayPal, Google Checkout, AdMob and much more * How to improve usability and implement effective testing * How to create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website * How to successfully navigate the Google Android Market and Amazon Appstore submission processes * How to execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways Who this book is for This book is for any developer looking to build a successful business selling Android apps in the various Android app stores and marketplaces. Table of Contents * The Android Application Business * Questions to Ask About Your Android Application * Your Not Selling an Application, You're Selling a Culture * Marketing Your Android Application * How to Promote Android Applications Within Android Applications * Marketing the Free Application * In-App Billing: Putting a Store in Your Application * The Prerelease Guide * Publishing to the Android Market * Best Launch Day Ever * Keep the Application Fires Burning * Programming in Android with the Eclipse IDE

Price: $29.99 USD

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit , this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

Price: $34.95 USD

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer . The CIM have called David Taylor one of the " World's 50 most important marketing thinkers ".

Price: $40.00 USD

Video games are one of today's most popular forms of entertainment. According to the Entertainment Software Association, the U.S. computer and video game industry had software sales of $9.5 billion in 2007--an increase of more than 300 percent since 1996. Two major trends are the growth of mobile gaming and online gaming. Producing and selling successful video games is a huge collaborative effort, often requiring the skills of numerous artists, marketing specialists, musicians, producers, programmers, salespeople, and writers.

Price: $41.94 USD

Hauptbeschreibung Das Direktmarketing hat in den letzten Jahren eine rasante Entwicklung mit betrchtlichen Zuwachsraten erlebt. Immer mehr Unternehmen aus den unterschiedlichsten Branchen haben den direkten Dialog mit ihren Kunden in ihr Marketing-Instrumentarium bernommen und damit bewirkt, dass nach einer Studie der Deutschen Post AG bereits zwei Drittel der Kommunikationsausgaben deutscher Unternehmen in den Dialog flieen. Der bergang vom Transaktions- zum Beziehungsmarketing stellt die langfristige Kundenbeziehung und Kundenbindung in den Fokus, die durch die Instrumente des Direktmarketings gepflegt werden. Die Trends zum CRM (Customer Relationship Management) und zum Online-Marketing haben die Bedeutung des Direktmarketings weiter verstrkt. Neue Techniken der Segmentierung, wie Data Warehouse und Data Mining, erlauben eine immer feinere Selektion fr die direkte Kundenansprache. Auch die akademische Lehre hat sich in den letzten Jahren mit diesem Thema strker beschftigt. Allerdings wird in vielen klassischen Marketing-Lehrbchern das Direktmarketing immer noch allenfalls im Rahmen der Kommunikationspolitik behandelt. Diese 3. Auflage gibt einen berblick ber alle wichtigen Bereiche des Direktmarketings. Das Buch ist bewusst pragmatisch ausgerichtet, zeigt den aktuellen Stand und gibt an Hand zahlreicher Beispiele aus den unterschiedlichsten Branchen Anregungen fr die praktische Umsetzung. - Grundlagen des Direktmarketings - Erfolgsfaktoren und Aufgaben des Direktmarketings - Medien des Direktmarketings - Online-Direktmarketing - E-Mails im Direktmarketing - Mobile Marketing - Web 2.0 und Direktmarketing - Planung von DirektmarketingAktionen - Wahl der Zielgruppe - Database-Marketing - Einsatz des Database-Marketing - Beziehungsmanagement und Customer Relationship Management - Kundenzufriedenheit und Kundenbindung - Kampagnenmanagement - Kundenclubs und Kundenkarten - Beilage und Anzeige - Katalog Prof. Dr. Heinrich Holland lehrt an der Fachhochschule (University of Applied Sciences) Mainz. Er ist Akademieleiter der Deutschen Dialogmarketing Akademie (DDA) und Mitglied zahlreicher Beirte und Jurys. Im Jahr 2004 wurde er in die Hall of Fame des Direktmarketings aufgenommen. Er hlt Vortrge im In- und Ausland und bert namhafte Unternehmen. Mit der Holland Consulting betreut er Beratungs-Projekte in den Bereichen Direktmarketing, Integrierte Kommunikation, CRM und Marktforschung Fr Dozenten und Studierende des Marketings, Marketingfachleute in Unternehmen sowie fr Werbeagenturen.

Price: $56.78 USD

The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision support, eLearning, mobile technologies and applications in tourism, recommender systems, e-intermediaries and networks in tourism, customer research in e-tourism and user generated content. The volume collects research papers of prominent scholars from around the world with a disciplinary background in the fields of social or computer sciences. The book covers among the most significant topics within the study field of electronic tourism and, likewise, addresses academics and practitioners interested in latest advancements in the electronic travel and tourism domain.

Price: $239.00 USD