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Price: $13.87 USD

No Synopsis Available

Price: $14.58 USD

No Synopsis Available

Price: $14.58 USD

No Synopsis Available

Price: $14.58 USD

No Synopsis Available

Price: $14.58 USD

No Synopsis Available

Price: $16.58 USD

this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet.

Price: $26.50 USD

Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographicwhether that be low-volume big-budget or high-volume low-budget clientsand market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-tablestyle books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.

Price: $27.95 USD

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

Price: $60.00 USD

Ethics in marketing: sea change or Potemkin village? While marketers might define marketing ethics as something like moral principles governing right and wrong behaviour in marketing, increasingly cynical consumers might well claim that the expression is actually an oxymoron. For example, as discussed by Rotfeld (2005) the marketing function can be heavily criticised for encouraging conspicuous consumption of unnecessary goods, bombarding customers with SPAM, disregarding customer privacy, wasteful packaging of goods, misleading pricing structures; the list of supposedly unethical marketing practices goes on and on. A number of excellent case studies can be found in Davidson (2003). With the rising brand profile of organisations such as Coop Bank or the Body Shop that have put ethics at the centre of their business operations, many businesses are jumping on the ethical bandwagon in their search for customer approval through similar differentiation. However, if the reality of their marketing operations does not live up to the ethical rhetoric that they preach, these businesses risk global exposure of their shortcomings on the Internet by disappointed customers or eager pressure groups (Golin, 2003). The very nature of ethical debate centres upon the grey area between the legal and the illegal. Recent legislation such as the Distance Selling Directive and updates to the Data Protection Act poses new marketing challenges across all industry sectors. But the law cannot keep up with rapid developments in technology. In the realm of the Internet for example, many of the ethical issues are still finding legal precedent and the law has yet to provide sufficient guidance on how business should behave. One hopeful trend for marketers is the evolution of new voluntary standards such as AA1000 (developed by the Institute for Social and Ethical Accountability), the Global Reporting Initiative (developed by a wide range of international organisations), and Project Sigma (a sustainability management standard under development by the British Standards Institution and Forum for the Future). This Special Issue of Qualitative Marketing Research: An International Journal provides insights from a range of perspectives as to how these pitfalls might be avoided and ethical marketing actually achieved in practice. It seeks to bring together the academic and business community in order to stimulate further debate and discussion of these contemporary issues and hence formulate a way forward for marketers. In particular it covers such diverse subjects as green marketing; advertising directed at children; the behaviour of ethical consumers in terms of their lifestyles and purchasing patterns; erotic retailing on the high street; wine marketing; and the role of new technology in empowering customer service employees. Each author has specifically considered the special theme of this issue, namely if the focus of their research has hi

Price: $199.00 USD