| Target Marketing's Guide to Direct Marketing Creative Services: Writers--Designers--Consultants Direct Mail, Space, Telemarketing, Television, Radio
This book is in Used condition
Price: $10.02 USD
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| Outlines and Highlights for Contemporary Direct Marketing by Lisa S Spiller, Isbn : 9780131017702
No Synopsis Available
Price: $25.41 USD
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| Outlines and Highlights for Successful Direct Marketing Methods by Bob Stone, Isbn : 9780071458290
No Synopsis Available
Price: $26.28 USD
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| The Ultimate Small Business Marketing Toolkit
Low- and no-cost tools that win customer loyalty. Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to: Develop targeted customer profiles using affordable market research techniques; Get inside the heads of customers and learn what makes them tick; Navigate your marketplace and turn obstacles into opportunities; Establish winning partnerships that support your company's growth; Sell your brand to the world using brochures, Web sites, direct mail, and advertising. “Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management
Price: $27.95 USD
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| Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing
A hands-on guide to the next generation of customer relationship marketing Rapp Collins, one of the world's leading direct marketing agencies, delivers a breakthrough guidebook for modern direct marketing. Customer Obsession shows how businesses of any size can build a global strategy that encourages the development of meaningful, profitable relationships with their customers. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at Rapp Collins, share insider details from their consumer-relationship methodology that will dramatically improve the direct marketing strategy in every kind of company.
Price: $27.95 USD
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| Outlines and Highlights for Contemporary Direct Marketing by Lisa S Spiller, Isbn : 9780131017702
No Synopsis Available
Price: $28.23 USD
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| The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers, 1st Edition
Written for practitioners from the executive level to the operational level, THE NEW MARKETING CONVERSATION: CREATING AND STRENGTHENIN RELATIONSHIPS BETWEEN BUYERS AND SELLERS helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding.
Price: $28.49 USD
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| Outlines and Highlights for Successful Direct Marketing Methods by Bob Stone, Isbn : 9780071458290
No Synopsis Available
Price: $29.20 USD
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| Supplement: Direct Marketing Management & Internet, New Marketing Tool 1998 Box, Package - Direct Ma
No Synopsis Available
Price: $96.52 USD
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| The industrial marketing and purchasing group and international marketing
This paper uses an empirical study of the collaborative business relationships between Opel Portugal as a subsidiary the American automotive manufacturer General Motors and its Portuguese-based direct suppliers (PBDS) as a means of exploring the contributions of the three research traditions of supply chain management, multinational theory and, crucially, the role of the IMP approach. Within this research, the supply chain management concept of partnering is used to provide a bridge between the dyadic and network perspectives. Also, due to its potential in describing complex business networks and in capturing the nature of dyadic business relationships, the analytical tool related to the IMP work, the ARA (activities-resourcesactors) model, by Hakansson and Snehota, is a major influence on the development of the conceptual framework presented in this study. The case results indicate the possibility of mapping the constructs of the partnering approach onto the ARA model to understand the dyad within a network context where the MNC's structure and operation exerts an often constraining role on the possible dyadic interactions. Integration of relationships and business network development in the Russian transition economy
Price: $199.00 USD
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