| 100 Great Branding Ideas
Every company, product and service is considered to be a brand today. How you manage and grow that brand can make or break your business. This book contains 100 great branding ideas, extracted from the world’s best companies.
Price: $5.00 USD
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| Branding Only Works on Cattle
Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly" billboards didn't prompt a single new account. -United Airlines' animated TV commercials didn't fill more seats on airplanes. As branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to retain. They make decisions based on experience - so what matters isn't how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior. Pretty pictures and funny taglines should be an after-thought: brands must target what consumers actually do . How companies affect behavior - whether via marketing communications, distribution strategies, or customer service - is how branding is being reborn. This book will be the essential guide to understanding and thriving on this new branding dynamic.
Price: $12.99 USD
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| Branding for Nonprofits
This book is in New - Excellent condition
Price: $14.96 USD
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| Trump University Branding 101
Trump University books are practical, straightforward primers on the basics of doing business the Trump way-successfully. Each book is written by a leading expert in the field and includes an inspiring Foreword by Trump himself. Key ideas throughout are illustrated by real-life examples from Trump and other senior executives in the Trump organization. Perfect for anyone who wants to get ahead in business, with or without the MBA, these streetwise books provide real-world business advice based on the one thing readers can't get in any business school-experience. In Trump University Branding 101, you'll learn how to: * Build a powerful brand that increases the sales and profits of any business * Launch your entrepreneurial brand * Manage the differences between service branding and product branding * Develop a brand for your real estate investments * Make your brand far more than just a name or logo * Develop clear positioning and brand strategy * Successfully communicate your brand * Choose an appropriate brand name and logo * Reinvigorate a struggling brand * Use guerrilla branding for your small business * Build your own personal brand for career development * Keep your brand image consistent * Grow your brand over time * Use your brand to increase the overall value of your business
Price: $24.95 USD
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| Perspectives On Branding
No Synopsis Available
Price: $26.33 USD
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| Perspectives On Branding
No Synopsis Available
Price: $29.25 USD
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| The Fundamentals of Branding
No Synopsis Available
Price: $29.71 USD
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| Luxury Fashion Branding
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Price: $50.00 USD
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| Magic Branding
No Synopsis Available
Price: $50.15 USD
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| Branding in Emerging Markets
Emerging markets are becoming a much less homogenous group. At the same time these markets display complicated characteristics that require organisations to develop sophisticated marketing responses. It is timely then in this e-book to consider how marketing practice, particularly in the area of branding, is developing to address the changing and progressively challenging nature of these increasingly important markets.
Price: $199.00 USD
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