| Marketing Channels: A Relationship Management Approach, by Pelton This book is in Damaged condition Price: $1.95 USD
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| Relationship Marketing: Successful Strategies for the Age of the Customer No Synopsis Available Price: $17.55 USD
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| The Relationship Edge: The Key to Strategic Influence and Selling Success, 2nd Edition General Marketing & Sales : The Relationship Edge: The Key to Strategic Influence and Selling Success, 2nd Edition Price: $19.95 USD
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| The Relationship Edge: The Key to Strategic Influence and Selling Success, 2nd Edition General Marketing & Sales : The Relationship Edge: The Key to Strategic Influence and Selling Success, 2nd Edition Price: $19.95 USD
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| Multichannel Marketing No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics. Price: $29.99 USD
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| Creative Arts Marketing As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of- * Current knowledge and best practice about marketing and advertising through new media * The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. Price: $57.95 USD
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| Business-to-customer Relationship Marketing for Travel Industry No Synopsis Available Price: $62.40 USD
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| Relationship Between Exporters And Their Foreign Sales And Marketing Intermediaries No Synopsis Available Price: $92.58 USD
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| Relationship Between Exporters And Their Foreign Sales And Marketing Intermediaries This book is in New - Excellent condition Price: $94.95 USD
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| Foundations of Marketing Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. The six-month eBook passkey subscription includes access to all the online and premium online content available with CL MarketingSPACE. Price: $153.49 USD
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