Everything readers need to know to start up and operate a wildly popular mobile food business Includes crucial marketing expertise from a successful food truck entrepreneur

Price: $9.99 USD

Join the conversation ... People are talking about your company online ... Do you know what they are saying? You should. If you are a CEO, Business Owner or Marketer, would you like to: get ahead of your competitors; develop an overall social media road map for your business to follow; create pathways so your customers can find you in all the new ways they prefer; manage and enhance your company s reputation and position; track the true return of your investment from any social media campaign; know which online tools work best with social media; maximize your exposure with mobile marketing; and do it all with  No Geek Speak ?. Thumbonomics: The Essential Business Roadmap to Social Media and Mobile Marketing  shows you why your website is no longer enough. Created by acclaimed Internet Marketing Expert and Communicator Heather Lutze, Thumbonomics takes you step-by-step through the development and implementation of your social media marketing program. Her exclusive Findability Makeovers showing you real results for real companies are included. Thumbonomics shows how to successfully engage social media's Big Five: Blogging, YouTube, Facebook, Twitter and LinkedIn. What do  Tony Hseih-CEO of Zappos, John Hickenlooper-Governor of Colorado, Charlie Cole-VP of Online Marketing for Lucky Brand and Bill Gerth-Head of Comcast Twitter Team  have in common? Findability and Success ... they ve done it through the techniques highlighted and recommended in Thumbonomics. Does Geek Speak Overwhelm You?. No longer ... with Thumbonomics, you ve the latest in the social media world produced in your own language, not techno-speak that can glaze your eyes over. Internet Marketing Expert Heather Lutze is your guide as she reveals the key techniques in mastering: The Big Five: Blogging, YouTube, Facebook, Twitter and LinkedIn.; Creative online marketing strategies that will outcompete your competitors.; The latest strategies for a successful pay-per-click campaign. Are you ready to take your business into the brave new world of social media? Don t miss out on the biggest marketing opportunity since the invention of television!. In your hands is an easy-to-implement strategy and tactics for social media marketing for you and your team. What might have taken years to figure out is within these pages.

Price: $10.00 USD

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Price: $24.95 USD

With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing for online success. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A companion website provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamic public relations strategies to offline promotion and ensuring customer satisfaction, this handbook is unbeatable for helpful online promotional resources.

Price: $26.95 USD

The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen--the mobile device--changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone and now the tablet era the nature of marketing is changing as well, creating a new system of participatory advertising in which untethered customers and forward-thinking companies must exchange valuable information within the cloud.

Price: $28.95 USD

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Price: $33.15 USD

Auf Grund der immer weiter fortschreitenden technologischen Entwicklung bieten sich fr werbetreibende Unternehmen im Bereich des Mobile Marketings immer wieder neue Mglichkeiten der Interaktion mit dem Konsumenten. Ein Beispiel fr diese neuen Mglichkeiten ist das Bluetooth-Marketing, das durch kostenlos zur Verfgung gestellten Content einen echten Mehrwert fr den Konsumenten respektive den User der Technologie bieten kann. Auf Grund dieses Mehrwertes stehen auch virale Aspekte des Bluetooth-Marketings bei der Entscheidung ber die Entwicklung einer Kampagne im Vordergrund. Ein interessanter Content (z.B. Filmtrailer, Klingeltne, Coupons etc.) kann dazu fhren, dass der Empfnger diesen in seinem nheren sozialen Umfeld ber die Bluetoothschnittstelle seines Mobiltelefons weiterverbreitet. Noch steht das Bluetooth-Marketing am Anfang seiner Mglichkeiten. Nach den ersten Feldversuchen im Rahmen von CLP-Kampagnen nutzen immer mehr Werbetreibende diese Mglichkeit der Direktkommunikation mit ihren Zielgruppen (z.B. McDonald's, Metro-Gruppe). Hierbei wird Bluetooth-Marketing hufig direkt am Point-of-Sale (POS) eingesetzt. Das neue Kommunikationstool Bluetooth stellt die Entscheider in den Agenturen und bei den Werbetreibenden vor die Frage, ob und wie sie diese Mglichkeit der Direktkommunikation mit dem Konsumenten nutzen und in ihren Media-Mix integrieren mchten. Hier setzt das Buch an und bietet Entscheidungshilfen. Es macht die Mglichkeiten der Interaktion mit der Zielgruppe transparent; es werden Vor- und Nachteile dieser Kommunikationsform gegenbergestellt. Einen besonderen Stellenwert nimmt die Untersuchung der Bekanntheit und Akzeptanz des Bluetooth-Marketings beim Konsumenten ein. Hierbei wird aufgezeigt, inwieweit die direkte Kommunikation ber die Bluetoothschnittstelle des Mobiltelefons berhaupt vom potentiellen User gewnscht und akzeptiert wird. Besonders interessant ist es, in diesem Zusammenhang zu eruieren, was den potentiellen User dazu veranlassen knnte, seine Bluetooth-Schnittstelle zu aktivieren und Content zu empfangen. Denn eine erste Hrde, die die Werbetreibenden nehmen mssen, ist, den Konsumenten durch einen Impuls zu animieren, sein Mobiltelefon fr den Empfang der Kampagne freizugeben. Des Weiteren befasst sich die Studie mit dem Content, der bermittelt werden kann, den technischen Vorgaben, an denen er sich orientieren muss, der Wahrnehmung durch den Konsumenten sowie seine Bereitschaft, den bermittelten Content empfangen und nutzen zu wollen. Im Rahmen der Studie wird ebenfalls untersucht, welchen Content der User als Mehrwert fr sich empfindet. Grundlage der Studie ist eine onlinebasierte Konsumentenbefragung ber ein Marktforschungs-Panel.

Price: $36.75 USD

"We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf." — Miles Young , Chairman, Ogilvy & Mather Asia Pacific "The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth." — John A. Quelch , Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School "Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice." — Paul Kemp-Robertson , Co-founder & Editorial Director, Contagious www.contagiousmagazine.com " DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business." — Dipak C. Jain , Dean, Kellogg School of Management "The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition." — John Battelle , CEO and Founder, Federated Media Publishing and Author, The Search "Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory." — Norman Pearlstine , Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal , Senior Advisor, Telecommunications & Media, The Carlyle Group

Price: $38.00 USD

A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.

Price: $39.99 USD

. `Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University. `Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotions' - Leslie de Chernatony Professor of Brand Marketing. Universit della Svizzera Italiana, Lugano, Switzerland and Aston Business School, UK. The eagerly-awaited Second Edition of Advertising and Promotion continues to provide a highly readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. NEW to this edition: - A stronger focus on integrated marketing communications and the promotional mix, including PR and personal selling - Expanded coverage of contemporary topics, including: integrating e-marketing, Web 2.0, mobile advertising, sponsorship, branding, direct marketing, ethics, and social responsibility and regulation - A focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging as a result - A companion website including a full instructors' manual for lecturers, including PowerPoint slides and extra case studies, and access to full-text journal articles for students. Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating guide to the rapidly evolving advertising environment.

Price: $62.00 USD