If you want to be a success in today's music world, you'd better become a promotion fanatic. With this book, you will discover the real strategies that let you leverage your status to keep bringing in more business. Fisher will teach you to gather marketing information about your segment of the music industry and how to understand and use many promotional tactics such as networking to establish and maintain your profile. "Ruthless Self-Promotion in the Music Industry", by the author of MixBooks favorite "How to Make Money Scoring Soundtracks and Jingles", is about making your music business stronger by leveraging the success you've achieved into more even success.

Price: $24.95 USD

This is the eBook version of the printed book. The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands. — Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria’s Secret   Differentiate yourself more effectively, protect yourself against competition, and drive higher margins   Bring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and more   For marketers in every kind of company, from startup to global enterprise   Focus your marketing on what really works—and make the most of every marketing investment!   Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.   From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in   Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it—now, and for years to come.   Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation   Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion—and even hiring   Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users   Generate, screen, and develop better product ideas Engage combat on the right battlefields   Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts   Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive high

Price: $27.99 USD

More Guerrilla Marketing Research explains how to use market research as a tool for more effectively developing marketing, sales promotion and new product endeavours. It illustrates how big companies use market research to make money and how small companies can do the same at a fraction of the cost.

Price: $29.95 USD

This updated edition reflects the rapid changes in online marketing topics such as effective Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Dozens of worksheets help readers sharpen the focus of the online needs and goals of their businesses, and hundreds of screen shots illustrate successful tactics. Case studies of online business successes explain the concepts in the book and illustrate how they work in real-life situations.

Price: $31.50 USD

This highly practical and informative book provides unique insights into the essential. features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition. has been thoroughly revised and expanded, and examines in greater detail the concept. of rural markets and rural marketing. It also contains numerous short cases to. illustrate how social and cultural habits influence rural consumer behaviour. The book contains comprehensive insights into:. - The nature and patterns of rural behaviour. - A detailed profile of the rural market. - The opportunities available in rural markets and new methods used to access. the rural consumer. - Strategic decisions for new product development. - Promotion, distribution, communication, and channel servicing decisions. - the importance of rural market institutions such as haats and melas. - Emerging channels to access rural market. A guide to strategic marketing and management decisions, this book will be. of interest to students of marketing and management as well as professionals. in the field.

Price: $32.95 USD

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

Price: $48.00 USD

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Price: $65.65 USD

MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.

Price: $86.49 USD

For those who are seeking a career in hospitality, hotel, and restaurant management, this edition of Hospitality and Travel Marketing expresses the relationship between marketing and the tourism industry, and emphasizes a broader marketing perspective through collaborative efforts between hotels, airlines, restaurants, and travel agencies. Written to engage readers in understanding all aspects of marketing, some of the topics covered include: research and analysis; plans and strategies; marketing segmentation and trends; product development; partnership; people and service; packaging; the distribution mix and the travel trade; communications; advertising; sales promotion and merchandising; sales management; personal selling; public relations; and pricing and evaluation. The book is organized around the Hospitality and Travel Marketing System model which serves as a guide to understanding marketing functions and related techniques. Complete with references, web links, and four-color insert, this book presents a common sense approach to the principles of Hospitality and Travel Marketing.

Price: $116.99 USD

Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle – from development to distribution to promotion to sale – and addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING is designed help you become a successful manager who knows how to avoid legal problems and make informed decisions.

Price: $159.99 USD