The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet.Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money!This complete Guerrilla Marketing online guide includes:• The 10 most effective Guerrilla strategies• Case studies of the five greatest online Guerrilla Marketing campaigns• How to create a high-impact website on a budget• Low-cost tactics for maximizing traffic• The 12 biggest internet marketing mistakes and how to avoid them• Creative tactics and cutting-edge tools that inspire customers to take action• Essential information on cutting-edge technology

Price: $21.95 USD

Simple, powerful marketing strategies every business can afford to implement. There's never been a better time to be a marketer or entrepreneur than right now. Thanks primarily to the Internet, there is a world of free and inexpensive tactics to get the word out to the prospects of any small business. Free Marketing delivers more than 100 marketing ideas to help any small business owner or online entrepreneur generate new revenue—with almost no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.:; Create a "squeeze page," the most powerful one page website you'll ever build; Use simple YouTube videos to grow sales; Explains a proven method to use eBay for publicity, just like author Jim Cockrum, who made $30,000 and tons of free publicity from just one auction; Jim Cockrum is ranked as the most trusted marketer on the Internet by third party watchdog site IMreportCard.com and has more than 100,000 regular readers of his newsletter. Grow a successful business without letting your marketing budget stop you in your tracks. Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Price: $24.95 USD

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.

Price: $24.95 USD

Effective creative strategies for business owners or marketers. Whether it's on the web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and stunts. In this compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to mom and pops. Anita Campbell, an internationally known small business expert, reaches over 1 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.:; Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations; In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics; On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps. With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

Price: $29.95 USD

Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including: Interactivity Affiliate marketing Using B2B technology to sell through resellers Wireless marketing eMetrics, or how to measure online marketing strategies Data mining techniques

Price: $32.99 USD

E-COMMERCE MARKETING helps you plan and market electronic products and services online. The textbook and its multimedia components integrate coverage of all the basic functions of marketing as outlined in the National Marketing Education Standards. Explore electronically linked distribution systems, international e-commerce, e-tailing, digital media design, digital marketplace design strategies, marketing management, market research, online customer behavior, data mining and warehousing, online partnerships, and security/privacy issues.

Price: $45.49 USD

Hauptbeschreibung Lckenlos vernetzt! Social Networks, Blogs und Google AdWords zhlen mittlerweile zum Standard-Repertoire jedes PR-Verantwortlichen. Gleichzeitig gilt es die anderen Instrumente professioneller Online-PR, wie Websites oder E-Mail-Newsletter, nicht zu vernachlssigen. Wie sehen die jngsten Trends aus? Welche Online-Instrumente sind sinnvoll? Wie stimmt man diese optimal aufeinander ab? Der fr die Neuauflage komplett berarbeitete Leitfaden erlutert die verschiedenen Werkzeuge und zeigt Chancen und Risiken der modernen Online-PR auf. Zuverlssige Entscheidungs- und Gestaltungshilfe.   Biographische Informationen Dominik Ruisinger ist Berater, freier Autor sowie Dozent fr Public Relations mit Fokus auf Online-PR, Online-Marketing, Social Media, Konzeption und Text. Als Mitinhaber der PR-Agentur ADD PR (www.add-pr.de) bert er Unternehmen, Organisationen und Projekte bei ihren Kommunikationsstrategien. Parallel doziert er u.a. an der FH Hannover, am IMK (Privates Institut fr Medien und Kommunikation) Berlin, bei der BAW (Bayerische Akademie fr Werbung und Marketing) in Mnchen und bei der DAPR (Deutsche Akademie fr Public Relations) in Frankfurt. Der langjhrige Journalist ist Autor von Fachbchern sowie von zahlreichen Buch-, Newsletter-, Zeitschriften- und Online-Beitrgen.   Rezension Kaum eine strategische und wirkungsvolle ffentlichkeitsarbeit kommt heute an Online-Medien wie Blogs, Podcasts oder RSS-Feeds vorbei. Das Buch zeigt wie eine zielgerichtete Online-PR aufgebaut werden kann. absatzwirtschaft Verfasser Dominik Ruisinger, Journalist und PR-Berater, bietet einen breiten berblick ber das Gebiet der Online Relations und fhrt den Leser zugleich an die praktischen Werkzeuge der Disziplin heran. Ein durchaus gelungenes Buch. PR-JOURNAL Rund 95 Prozent von 100 befragten Redakteuren der IT- und Industriepresse recherchieren heute zuerst im Internet. Noch vor persnlichen Kontakten, etc. Das ergab eine aktuelle Untersuchung einer Mnchner PR-Agentur. Dem Autor wichtig genug, um es hier festzuhalten. Neben vielen weiteren Kapiteln wie "der eigene Internetauftritt", "der professionelle Umgang mit e-mails", "Kundenpflege per Newsletter" und, natrlich, die rasante Entwicklung von Blogs als Meinungsmacher. Ein professioneller Werkzeugkasten. W&V Dominik Ruisinger geht das Risiko, ein Buch ber ein dynamisches, fast vernderungswtiges Medium zu schreiben, ein - und er macht das sehr geschickt. PR REPORT Klassische PR-Arbeit allein reicht heute nicht mehr aus. Suchmaschinen-Marketing und Online-Auftritt sind ebenso wichtig wie Blog-Prsenz und der richtige Newsletter-Service. Ruisinger erklrt, wie es geht. info.marktplatz-mittelstand.de Das Buch ist hochaktuell und State-Of-The-Art. Online-Relations richtet sich an alle PR-Mitarbeiter aus Agenturen und Unternehmen. Das Buch fllt eine wichtige Lcke auf hohem Niveau im Literaturmarkt fr Online-PR. mediavalley.de Der Internet-Auftritt zhlt heute zu den zent

Price: $57.71 USD

The text highlights the key issues and identifies best practice in online risk management, taking the premise that information security is no longer an issue confined to the IT department, but is critical to all operational functions: finance; HR; marketing; and production.

Price: $86.81 USD

Achieve marketing success with the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning instructors and leading authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure you not only understand marketing concepts, but also know how to effectively apply concepts to actual business practices. This edition now visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises equip you with the ability to build your own professional marketing plan. Powerful learning tools -- online and within the book -- appeal to a variety of learning styles with lively coverage and a focus on success that's designed to leave you saying, "Now that's marketing!"

Price: $174.99 USD

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.

Price: $189.00 USD