This is the eBook version of the printed book.   You’ve made the decision to take your business online, but where do you go from here?  Launching Your Yahoo! Business helps you do everything from creating a business plan to using basic marketing strategies to promote your business to managing a Yahoo! store. It also includes tips and warnings on how to avoid common pitfalls, as well as terms and directions to web resources for additional information. This book will show you how to put the "e" in e-commerce with a successful Yahoo! store.

Price: $17.99 USD

This is the eBook version of the printed book. Author Frank Fiore gives the reader a foundation for starting an online business. The book is divided into 5 parts. It starts with an explanation of e-commerce, what to sell, how to sell it, how to plan it and where to find the money to fund it. Then it gives the reader the basics of setting up shop on the Web, where to host it, some e-commerce Dos and Don'ts, and how to take orders and ship them. Finally, it will cover the essentials of marketing and promoting their new business. The book is organized in such a way that the reader can quickly find a topic and get the information they need to set up their own online business.

Price: $19.99 USD

Tips for capitalizing on the power of YouTube—from the gurus of e-commerce The video sharing website YouTube has changed the way products and brands are marketed. How to Make Money with YouTube shows readers how to harness the website’s power and turn a profit. Bestselling authors Brad and Debra Schepp provide indepth coverage on everything from shooting and uploading videos, to fundraising and marketing, to building buzz and getting videos noticed. The book is filled with valuable advice and practical tips to help readers maximize their earning potential with YouTube. It’s an ideal resource for business owners and individuals looking for a unique and profitable marketing tool.

Price: $21.95 USD

Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

Price: $24.95 USD

Hauptbeschreibung Mit den innovativen Technologien des stationren und mobilen Internets sind in den letzten Jahren neue Vertriebswege entstanden, von deren zunehmender Verbreitung und kommerziellen Nutzung heutzutage nahezu alle Unternehmen betroffen sind. Neben zahlreichen mit einem Internet-Engagement verbundenen Vorteilen wird eine Prsenz in den Kanlen des E- und M-Commerce von vielen Kunden als selbstverstndlich erwartet. Aus diesem Grunde ist die Integration dieser neuen Kanle in bestehende Absatzkanalsysteme fr viele Unternehmen ein zentraler Aspekt ihrer Unternehmensstrategie. Die Bedeutung der Implementierung eines so genannten Multi-Channel-Vertriebs wird unterstrichen durch die Vielzahl an zustzlichen Chancen und Potenzialen, welche sich durch die parallele und systematische Nutzung mehrerer Absatzkanle erffnen. Diese Diplomarbeit hat zum Ziel, die Bedeutung des Multi-Channel-Marketings vor dem Hintergrund der Entstehung der neuen IuK-Technologien zu analysieren. Zudem sollen Ziele, Chancen und Risiken sowie die unterschiedlichen Ausprgungsformen von Mehrkanal-Systemen vorgestellt werden, um daraus folgernd Handlungsempfehlungen entwickeln zu knnen, mit deren Hilfe die Implementierung eines Mehrkanal-Vertriebs gelingen kann. Um fr die Arbeit eine einheitliche begriffliche Basis und Wissensgrundlage zu schaffen umfasst Kapitel 2 Definitionen und Erluterungen wichtiger Begriffe. Der Untersuchungsgegenstand von Kapitel 3 sind die Bedeutung, Ziele sowie Chancen und Risiken des Multi-Channel-Marketings. Dieses Kapitel beschftigt sich mit den Grnden fr die zunehmende Bedeutung von Mehrkanal-Systemen. Darber hinaus geht es ausfhrlich auf die mit Mehrkanal-Systemen verfolgten Ziele - Kundenorientierung und das Erreichen von Kostenvorteilen durch Ausnutzen von Synergieeffekten - im Allgemeinen ein und zieht anschlieend fr vier ausgewhlte Branchen (Einzelhandel, Versandhandel, Finanzdienstleistungen und Tourismus ) Schlsse fr die Zielerreichung. Weiterhin findet eine Gegenberstellung von Chancen und Risiken des Multi-Channel-Marketings statt. Die Analyse unterschiedlicher Ausprgungsformen von Mehrkanal-Systemen wird in Kapitel 4 vorgenommen. Es werden typische Ausprgungsformen vorgestellt und untersucht, in welchen Branchen und unter welchen unternehmensspezifischen Voraussetzungen sie auftreten. Dabei werden unterschiedliche Mglichkeiten vorgestellt, wie die neuen Kanle stationres und mobiles Internet in klassische Absatzkanalsysteme integriert werden knnen. In Abhngigkeit von Branche und unternehmensspezifischen Voraussetzungen bieten sich dabei neben unterschiedlichen Kombinationsmglichkeiten auch Kooperationen an. Zustzlich werden Wege aufgezeigt wie Internet-StartUp-Unternehmen ihr einzig auf dem Internet basierendes Absatzkanalsystem um weitere Kanle erweitern knnen. Anhand von Unternehmensbeispielen aus der Praxis wird dies belegt. Zustzlich findet vor dem Hintergrund der Kundenorientierung eine Betrachtung der Vor- und Nachteile d

Price: $27.28 USD

Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop. Other titles in the New Economy Excellence series include: New Economy Edge: Strategies and Techniques for Boosting Online Profitability Jeremy Kourdi - 0471498440 New Economy Energy: Unleashing Knowledge for Competitive Advantage Sultan Kermally - 0471499633 New Economy Expression: Redefining Marketing in the Multi-Channel Age David Mercer - 0471500089

Price: $45.00 USD

Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?" Likewise almost every large organization is heavily involved in e-commerce and turning their organizations into e-businesses. At the moment most e-commerce is focused on selling traditional products and services through the new medium of the Internet. However, the more an organization evolves into an e-business, the more they can exploit knowledge flows between themselves and their marketplace. This book draws together the two strands of knowledge and e-business into the emerging field that this book has called k-business. A k-business is one that turns an organization's knowledge assets into knowledge products and services and uses the Internet to market and deliver them online. Despite its newness, the Delphi Group have forecast that within 5 years person-to-person information e-commerce (a major aspect of k-business) will be a $5 billion business leveraging $50 billion in sales of other products and services. Capitalizing on Knowledge aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical and balanced view of the building blocks of a k-business including knowledge productizing, e-commerce enablers and Internet marketing. It draws on lessons from successes and failures in the dot.com landscape and of the early pioneers of knowledge markets. The writing style engenders interest and readability supported by diagrams, screen images, check lists and frameworks. There are 'points to ponder' to stimulate thinking and decision-making. Five case studies and over 50 illustrative examples provide insights into the application of the book's concepts. No other book brings all the elements of a k-business together in one place to provide a thought provoking yet practical companion for those who want to capitalize on their knowledge. Demonstrates how the overlap of the two high profile strands of e-business and knowledge management is creating new k-business opportunities Describes new business models for marketing knowledge over the Internet Provides practical guidelines for packaging knowledge and participating in knowledge markets.

Price: $48.95 USD

Need help understanding difficult legal concepts? Want to see how marketing law applies to your life? This dynamic online video library features more than 60 video clips that spark class discussion and clarify core legal principles. The library is organized into four series: Legal Conflicts in Business (includes specific modern business and e-commerce scenarios); Ask the Instructor (presents straightforward explanations of concepts for student review); Drama of the Law (features classic business scenarios that spark classroom participation); and LawFlix (contains clips from many popular films). Access for students is free when bundled with a new textbook or can be purchased at ichapters.com.

Price: $71.95 USD

News of the Web's demise has been greatly exaggerated. The Internet continues to impact our lives and how we do business. It has the power to transform entire industries and create new ones, challenge industry leaders, and enable businesses in entirely new ways. The question is no longer will you participate in the Internet revolution, but when and how. Rather than talking Internet hype, A Practical Guide to Planning for E-Business Success shows you how to do it - and do it right - from beginning to end. The only thing worse than no e-business presence is a bad e-business presence. Well-known authority Anita Cassidy explores using Internet technology to redefine and enable your business in entirely new ways. She provides a step-by-step process for developing and implementing a solid e-business strategy. She gives you examples, checklists, FAQs, and templates that help you begin and steer you in the right direction. Research shows that despite the dot.com bust e-commerce is booming. Most companies have an Internet presence whether it merely provides marketing information about the company or is a full service Web site. After the initial rush to get an Internet presence, you must consider how you can shift to true e-business. A Practical Guide to Planning for E-Business Success shows you how to use this powerful technology to provide your organization with a competitive advantage.

Price: $74.95 USD

Web 2.0: der neue weltweite Internet-Boom mit seinen zahlreichen faszinierenden und hufig hoch-profitablen Angeboten. Praxisorientiert, systematisch und erstmalig thematisieren renommierte Autoren aus Wissenschaft und Praxis die wichtigsten Trends sowie die Verflechtung privater Internetnutzung und kommerzieller Geschftsmodelle. Fr Fhrungskrfte, Wissenschaftler und Studierende der Bereiche Marketing, E-Commerce und Neue Medien.

Price: $89.95 USD