“Ann Holmes has created the perfect guide to help women turn their dreams into a reality.” –Donna Mullen Good, CEO of the Center for Women & Enterprise If you’ve ever dreamed of starting your own business, or if you’ve ever wondered about how to build up the business you already run, but worry because you don’t have an MBA or a couple of years of college business courses, this book is for you. Based on extensive interviews with more than eighty women entrepreneurs from around the country, There’s a Business in Every Woman offers inspiring success stories (and instructive missteps) in a wide range of businesses–from catering, landscaping, personal training, and wedding and events planning to interior and clothing design, staffing, manufacturing, and product design. What the trailblazing women in this book have in common is a good idea and the courage to turn a dream into a money-making reality through hard work, passion, and drive. Take, for instance, the woman who started an IT consulting company in her basement and now has more than a thousand employees in three states; two jogging buddies who commiserated about their uncomfortable bras and went on to design and produce a jog bra, creating a company that Playtex ultimately bought for millions; the mom whose hand-made birthday-party invitations made such a splash that she launched her own custom party invitation company, which she expanded to include holiday cards, gift tags, bags, and more; the sixty-five-year-old corporate wife and mother who applied her domestic talents to opening a profitable B&B; the twenty-three-year-old who bought a fledging real estate franchise and now earns a healthy six figures annually. These success stories highlight the practical: focusing on what you’re good at; setting up your business properly–even if you are starting out from your basement or garage; getting financial backing when you need it; marketing your products with sizzle; networking like the “good old boys”; understanding how and when to diversify your products or services; managing your growth; and, most important, knowing what your company is worth and when it might be lucrative to cash out. An accessible crash course in starting and running your own business, There’s a Business in Every Woman will teach you everything you need to know to turn your pipedream into serious profits. From the Hardcover edition.

Price: $11.99 USD

Hauptbeschreibung Die Forschung bezglich Emotionen im Marketing erhielt in den 80er Jahren einen erheblichen Aufschwung und wichtige Erkenntnisse ber die Wirkung von Emotionen in der Werbung konnten gemacht werden. Doch trotz Globalisierung befasst sich die Forschung kaum mit der Rolle von Emotionen bei Konsumentscheidungen in globalen Mrkten. Diese Arbeit widmet sich Emotionen in der Werbung und stellt ein Review empirischer kulturvergleichender Studien zu diesem Thema zusammen. Die Studien werden strukturiert, kritisch hinterfragt und ihre Ergebnisse vorgestellt. Da Werbung als Form der sozialen Kommunikation betrachtet werden kann und somit ein Spiegelbild der Kultur ist, wird folgender Frage nachgegangen. "Inwieweit unterscheiden sich Emotionen in der Werbung verschiedener Nationen oder Kulturen?" Zu Beginn der Arbeit werden theoretische Grundlagen zu Emotionen dargelegt, indem der Emotionsbegriff abgegrenzt wird und verschiedene Emotionstheorien und -modelle vorgestellt werden. Im Anschluss erfolgt die Auseinandersetzung mit emotionaler und transformationaler Werbung, um danach auf diverse emotionale Reize einzugehen, die in der Werbung verwendet werden. Daraufhin werden emotionale Reaktionen der Konsumenten auf die Werbung diskutiert. Im nchsten Schritt werden theoretische Grundlagen zu Kultur aufgezeigt. Hierfr wird Kultur definiert, um anschlieend auf die Mglichkeiten der Operationalisierung von Kultur einzugehen. Im Folgenden werden die Themen Emotionen und Kultur zusammengefhrt und ein Review empirischer kulturvergleichender Studien prsentiert. Auf die in den Studien untersuchten Aspekte wird eingegangen und die von den Studien verwendete Methodik kritisch diskutiert. Im Anschluss werden die Ergebnisse der in das Review aufgenommenen Studien dargelegt und in Bezug auf die Standardisierung der internationalen Werbung besprochen.   Biographische Informationen Denis Zeh wurde 1981 in Mnchen geboren und entschied sich nach einer Berufsausbildung zum Industriekaufmann bei einem groen Telekommunikationsunternehmen, seine fachlichen Qualifikationen in einem BWL-Studium weiter auszubauen. Im Rahmen einer Werkstudententtigkeit im Inhouse Consulting sowie eines Auslandspraktikums in den USA im Bereich Produktmanagement, konnte er zudem weitere wichtige Erfahrungen in der Praxis sammeln. Das Studium der Betriebswirtschaft mit Schwerpunkt Marketing und Strategy an der Ludwig-Maximilians-Universitt in Mnchen schloss er im Jahr 2009 mit groem Erfolg ab. Schon zu Beginn seiner Hochschulausbildung entwickelte der Autor ein besonderes Interesse an internationalem Marketing und seinen vielfltigen Mglichkeiten. Zielgerichtete emotionale Kundenansprache identifizierte er dabei frh als wichtigen Faktor.

Price: $23.10 USD

Praise for Exceptional Selling. "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace.". —Guenter Lauber, Vice President, Siemens Energy & Automation, Inc., EA Systems. "Exceptional Selling may be one of the most important books written on sales and marketing communications for high stakes sales. It shows you how to stand apart from your competition, communicate with great clarity, and position your solution as the most compelling choice for the long term.". —Rob Mancuso, Senior Vice President, Investors Financial Services Corp. "Thull has taken consultative and collaborative sales to new heights. The knowledge in this book is priceless. The trust and respect created by the diagnostic process is a must-have for success here in Asia and around the globe. It enables us to differentiate ourselves early and achieve long-lasting success.". —Tay Chong Siew, Major Customer Director, North Asia, BOC Gases. "Having achieved exceptional success by working with Thull and implementing the strategy and process in his first two books, I'm astounded that his leading-edge thinking is captured in yet more detail in another brilliant book. The conversation examples of his powerful diagnostic approach will bring even greater success to our organization. Truly exceptional!". —Alberto Chacin, Director of On Demand Services LAD, Oracle USA. "Exceptional Selling is a dramatic departure from the vast majority of sales books. It scares me to see all the ways in which we can self-sabotage our sales opportunities-but that's only chapter one. Throughout the book, Thull describes compelling examples of how to succeed in a cluttered marketplace.". —Steven Rodriguez, Senior Vice President, Ceridian Corporation. "Thull has again extended the concepts and thinking he developed in The Prime Solution and Mastering the Complex Sale. This is an essential read for anyone working to understand his customers in a complex world.". —Wayne Hutchinson, Vice President of SalesMarketing and Consulting, Shell Global Solutions International B.V.

Price: $24.95 USD

Praise for Energize Growth Now. "Effective, timely, balanced-this book captures the critical steps for growing a business the 'right way' and avoiding the usual pitfalls of a poor growth strategy.". — Stephen R. Covey , author, The 7 Habits of Highly Effective People and The Leader in Me. "Much like my experience at Apple, you will need to know when it's time to stop acting like a bootstrapper and start operating like a growth company. This book is a great resource to ease the transition. By applying these core principles and time-tested planning guides, you will have changed the world for the better.". — Guy Kawasaki , author, Reality Check and The Art of the Start , and cofounder, Alltop. "I wish I'd had access to this book's wisdom in the past. It's a wellspring of invaluable marketing ideas and wealth-building strategies business owners and management teams can-and should-use to take their companies where they need to go. There's no abstruse theory or hard-to-understand doublespeak here. Just actionable plans anyone can literally start using tomorrow. That makes Lisa Nirell the growth strategy guru for sustainable businesses.". — Jeffrey Hollender , President and Chief Inspired Protagonist, Seventh Generation. " Energize Growth NOW appears at an ideal time to provide small business owners with their rightful wealth, life balance, and peace of mind through great advice, easily applied. Lisa Nirell's advice is more important than any business plan you now have in place.". — Alan Weiss, PhD , author, Million Dollar Consulting. " Energize Growth NOW is simply a fantastic how-to guide for building a great company. Try the ideas in this book and not only will your business grow, but so will you!". — Marshall Goldsmith , New York Times and Wall Street Journal #1 bestselling author of What Got You Here Won't Get You There and Succession: Are You Ready? "In Energize Growth NOW , Lisa Nirell has written a smart, concise guide for business leaders looking to navigate growth successfully. The book provides valuable tips on how companies can grow better as well as bigger, and how leaders can create the kind of vibrant culture that's critical now more than ever.". — Ray Davis , CEO, Umpqua Bank, and author, Leading for Growth. "Lisa Nirell has captured the essence of what it takes to grow an entrepreneurial venture into a successful,sustainable enterprise.". — Jerry Andres , CEO, Jeld-Wen Development, and Chairman of the Board, Clear Choice Health Plans. "What's uniquely cool about Lisa's book is the way she interweaves values with financial success. Making big bucks without values smells. Having high values go unrewarded ultimately destroys beliefs. She keeps them together.". — Gary Sutton , author, The Six-Month Fix and Corporate Canaries

Price: $24.95 USD

Praise for the first edition of Multiple Streams of Internet Income "If ever the world needed some help to succeed on the Internet, this is the moment. Robert Allen's new book is just in time to save the day." —Jack Trout, President, Trout & Partners, Ltd.author of Differentiate or Die "Earning money . . . serious money, is no different than piloting a jet aircraft or baking an apple pie. You have to learn how and you must understand what you're doing. Robert Allen is a master flight instructor if you want your income to soar. He knows what ninety-eight percent of our population have proven they don't know. Read this book and follow his advice. In a relatively short period of time, you will become wealthy and be amazed at how much free time you have when you never have to worry about money." —Bob Proctor, author of the bestseller You Were Born Rich "The only thing better than the promise in the title of Robert Allen's wonderful Multiple Streams of Internet Income is the enlightening information in the book itself. And the only thing better than the book is the life a reader can lead after reading the book and taking the actions that are suggested. Of all the books I've read about earning money online, this one tops the list for a multiple stream of reasons." —Jay Conrad Levinson, author of the Guerrilla Marketing series "Robert Allen has done it again! Multiple Streams of Internet Income is an exciting look into the many creative things you can do with your money in today's new economy. I can't wait to use its wisdom!" —Ken Blanchard, coauthor of The One Minute Manager® and Big Bucks! "Information is less expensive to manufacture, promote, and ship than hard products such as running shoes and CDs. Robert Allen shares how you can apply Internet technology to selling information: books, reports, articles, seminars, speeches, and consulting. There are a lot of fluff books on e-commerce. This one is detailed, accurate, and readable. Multiple Streams of Internet Income is not just a book, it's a complete and hands-on course in advanced commerce. Congratulations." —Dan Poynter, author of The Self-Publishing Manual

Price: $24.95 USD

One of the toughest lessons every business leader learns is how hard it is to generate sustained growth. Stalled growth is the rule, not the exception--even for the best-managed companies. That's especially true in unpredictable economic environments such as the one we're experiencing today. McKee has a unique understanding of what happens when growth stalls. His firm commissioned a study of 700 companies that had at one time been among the nation's fastest-growing businesses. Developed in concert with Decision Analyst, a leading national research and consulting firm, the study probed areas as diverse as corporate structure, competition, branding, finance, and strategy. The target respondent profile were CEOs, owners, principals, presidents, managing directors or chairmen of the board. In-depth follow-up interviews yielded fascinating stories and personal comments from executives who had been living on the front lines of real-life growth crises. McKee presents compelling knowledge about how and why companies lose their way, and offers practical advice about how they can rekindle growth. When Growth Stalls demonstrates that sluggish growth is generally produced not by mismanagement or strategic blundering but by natural market forces and management dynamics that are often unrecognized--and widespread. The book presents seven characteristics that commonly correlate with stalled growth and what to do about them. Some are external forces to which countless companies have fallen victim: economic upheavals, changing industry dynamics, and increased competition. What McKee points out, however, is how often they catch companies off-guard. More surprising are four subtle and highly destructive internal factors that conspire to keep companies down: lack of consensus among the management team, loss of nerve, loss of focus, and marketing inconsistency. McKee makes the case that, regardless of what's going on outside of an enterprise, it's what's inside that counts.

Price: $27.95 USD

This is the eBook version of the printed book. Innovation Through Understanding sm   The toughest part of innovation? Accurately predicting what customers want, need, and will pay for . Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games . Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires.   You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start . Learn how your customers define success Discover what customers don’t like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers’ operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers’ experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

Price: $35.99 USD

Managing Technology to Meet Your Mission is a practical resource that will help nonprofit professionals make smart, strategic decisions about technology. The book shows how to effectively manage technology and offers practical advice for decision makers and staff alike who often have little or no experience with technology. With contributions from the top experts in the nonprofit technology field, this must-have guide addresses technology planning and people. It includes the tools you need to get the work done, and the knowledge that will help you communicate better, evaluate technology investments, raise money, and more. Written in nontechnical language the book covers a broad spectrum of topics including:.:; Achieving IT Alignment with Your Mission Steve Heye, YMCA of the USA;. Managing Technology Change Dahna Goldstein, PhilanTech;. Measuring the Return on Investment of Technology Beth Kanter, trainer, blogger and consultant;. IT Planning and Prioritizing Peter Campbell, Earthjustice;. Finding and Keeping the Right PeopleJames L. Weinberg and Cassie Scarano, Commongood Careers;. Budgeting For and Funding Technology Scott McCallum and Keith R. Thode, Aidmatrix Foundation;. Introduction to IT and Systems Kevin Lo and Willow Cook, TechSoup Global;. Where Are Your Stakeholders, and What Are They Doing Online? Michael Cervino, Beaconfire Consulting;. Effective Online CommunicationsJohn Kenyon, nonprofit technology strategist;. Effective Online Fundraising Madeline Stanionis, Watershed;. The Future if IT in NonprofitsEdward Granger-Happ, Save the Children. Praise for Managing Technology to Meet Your Mission. "This invaluable guide for nonprofit leaders proves that nonprofit organizations can and should embrace technology, rather than being scared of or intimidated by it!". —Kristie Ferketich, senior strategist, Google Grants, Google Inc. "NTEN's Managing Technology to Meet Your Mission can help leaders craft a technology strategy that makes sense and builds ROI while also providing inspiration for their staff and supporters!". —Jonathon D. Colman, associate director and web evangelista, digital marketing, The Nature Conservancy. "This book shows what NTEN does best: Bring together a wide range of voices to provide practical technology strategies and know-how to help nonprofits more efficiently and effectively move their own missions forward.". —Marnie Webb, TechSoup Global

Price: $40.00 USD

Hauptbeschreibung Werkzeugkasten fr das Briefing. Damit Auftrge fr Werbung und Absatzfrderung optimal umgesetzt werden, zeigen die Autoren, wie das professionelle Briefing aussehen sollte. Sie nennen klare Regeln und vermitteln strukturiert die richtigen Techniken. Die 2. Auflage des praxiserprobten Handbuchs ist erweitert um die Themen: Evaluation und Bewertung, Investitionspolitik, Budget- und Kostenplanung. Unerlsslich fr die effektive Kommunikation.   Biographische Informationen Louis Back arbeitet in Berlin als Kommunikationsberater, freier Konzeptioner und Werbetexter in den Bereichen Immobilien, Architektur, Stadt- und Standortmarketing, Investment und Consulting. Daneben publiziert der ausgebildete Journalist als Fachredakteur und Buchautor. Stefan Beuttler ist als Ideen-, Marketing- und Kommunikationsberater sowie als Designer ttig. Der Querdenker arbeitet als >externe Marketing- und Ideenabteilung   Rezension Die Autoren vermitteln die theoretischen und praktischen Grundlagen und bereiten das Handwerkszeug strukturiert auf. Zahlreiche Fallbeispiele zeigen die konkreten Vorgehensweisen fr ein erfolgreiches Briefing aus Auftraggeber- und aus Auftragnehmersicht - Startlektre fr berzeugende kooperative Marketingleistungen. absatzwirtschaft Ziel des Buches: umfassend und ausfhrlich aus erster Hand zu erlutern, worauf es bei einem konstruktiven und fruchtbaren Briefing ankommt. Speziell Auftraggebern der Kommunikationsbranche drfte das Buch usserst ntzliche Dienste erweisen. Alle relevanten Bereiche werden von den Autoren sorgfltig erlutert und sind mit anschaulichen Fallbeispielen und Checklisten gespickt. getAbstract.com Es bedarf eines professionellen Briefings, damit Auftrge fr Werbung und Absatzfrderung optimal umgesetzt werden knnen. Wie es richtig geht, zeigen die Autoren in diesem Handbuch. Sie bereiten das Handwerkszeug strukturiert auf und beantworten anhand zahlreicher Fallbeispiele die jeweils wichtigen Fragen fr Auftraggeber. Fuchsbriefe Effiziente Kommunikation zwischen Auftraggeber und Dienstleister. Capital, Management-Bestseller Ein berflliges Buch, nicht nur fr Multimediaprojekte... Projekt Magazin Startlektre fr berzeugende kooperative Marketingleistungen. Absatzwirtschaft beraus empfehlenswert . fr alle, die sich intensiv mit den Themen Kundenkommunikation und Kreativdienstleistung befassen. eDings.de Literaturtipps Ein sehr umfangreiches, praxisorientiertes Buch, das sowohl Briefing-Greenhorns als auch Profis einige Kniffe vermittelt. pressesprecher Gutes Buch, empfehlenswert - alle relevanten Bereiche werden von den Autoren sorgfltig erlutert und sind mit anschaulichen Fallbeispielen und Checklisten gespickt. Daher empfehlen wir dieses praxisbezogene Werk allen Verantwortlichen, die Werbe-, Marketing- und PR-Auftrge vergeben. getAbstract.com Das Handbuch Briefing ist allen Fundraiser/Innen ans Herz gelegt, die mit der Auswahl und Beauftragung von Agenturen beschftigt

Price: $46.16 USD