In 2008, Barack Obama lobotomized a generation. For an entire year, otherwise clear-thinking members of the most affluent, over-educated, information-drenched generation in American history fell prey to the most expensive, hi-tech, laser-focused marketing assault in presidential campaign history. Twitter messages were machine-gunned to cell phones at mach speed. Facebook and MySpace groups spread across the Internet like digital fire. YouTube videos featuring celebrities ricocheted across the globe and into college students’ in-boxes with devastating regularity. All the while, the mega-money-raising engine whirred like a slot machine stuck on jackpot. The result: an unthinking mass of young voters marched forward to elect the most radical and untested president in U.S. history. Recognized as one of the country’s top young conservative activists by Human Events, Jason Mattera created an internet sensation with ambush video interviews that exposed clueless young liberals and cunning Democratic officials. Now he reveals the jaw-dropping lengths Barack Obama and his allies in Hollywood, Washington, and Academia went to in order to transform a legion of iPod-listening, MTV-watching followers into a winning coalition that threatens to become a long-lasting political realignment. Obama Zombies uncovers the true, behind-the-scenes story of the methods and tactics the Obama campaign unleashed on youth culture. Through personal interviews and meticulous original research, Mattera explains why conservatism’s future rests upon jolting the young masses from their slumber, yanking out their earphones, and sparking a countercultural conservative battle against the rise of the ignorant Left. The lesson from 2008 is crystal clear: When true conservatives run away, Obama zombies come out to play.

Price: $4.99 GBP

Since The Eat-Clean Diet® emerged on the scene in 2007, millions of people have adopted the Eat-Clean lifestyle and improved their lives. Designed with your busy lifestyle in mind, Just the Rules is your handy, go-to pocket guide for Eating Clean. With the flip of a page, you’ll have easy-to-access information, including: tips and tricks to Eat Clean on the go, expert advice on weight-gain culprits and easy ways to choose REAL foods, all packed into easy-to-digest info bites – one per page to keep it simple! Author Residence Since reclaiming her life, losing weight, getting in shape and becoming a fitness model in her 40s, New York Times bestselling author Tosca Reno has become the face and voice of inspiration for millions. In addition to her Eat-Clean Diet® series and other books, she writes monthly columns for Oxygen and Clean Eating magazines and articles for other fitness publications. She appears as an interview subject and expert on countless TV and radio programs, and has her own TV series. Tosca lives just north of Toronto. Marketing: • Co-op available • Full-scale marketing, including editorial and advertising, in the following glossy international magazines: MuscleMag International, Maximum Fitness, Reps!, Oxygen, and Clean Eating. • Professional publicity based in LA and NYC • Appearances on local and national TV and radio • Promotion in major newspapers, magazines, blogs, forums and websites Sales Handles: • With today’s trend of two-income families, everyone is busier. Eating Clean saves time and money. Endorsements: • Angelina Jolie, Halle Berry and Nicole Kidman follow this diet, according to Us Weekly and other magazines, internet sites and TV shows. Audience: • Busy adults who want to lose weight and improve their health.

Price: $10.95 USD

In 2008, Barack Obama lobotomized a generation. For an entire year, otherwise clear-thinking members of the most affluent, over-educated, information-drenched generation in American history fell prey to the most expensive, hi-tech, laser-focused marketing assault in presidential campaign history. Twitter messages were machine-gunned to cell phones at mach speed. Facebook and MySpace groups spread across the Internet like digital fire. YouTube videos featuring celebrities ricocheted across the globe and into college students’ in-boxes with devastating regularity. All the while, the mega-money-raising engine whirred like a slot machine stuck on jackpot. The result: an unthinking mass of young voters marched forward to elect the most radical and untested president in U.S. history. Recognized as one of the country’s top young conservative activists by Human Events, Jason Mattera created an internet sensation with ambush video interviews that exposed clueless young liberals and cunning Democratic officials. Now he reveals the jaw-dropping lengths Barack Obama and his allies in Hollywood, Washington, and Academia went to in order to transform a legion of iPod-listening, MTV-watching followers into a winning coalition that threatens to become a long-lasting political realignment. Obama Zombies uncovers the true, behind-the-scenes story of the methods and tactics the Obama campaign unleashed on youth culture. Through personal interviews and meticulous original research, Mattera explains why conservatism’s future rests upon jolting the young masses from their slumber, yanking out their earphones, and sparking a countercultural conservative battle against the rise of the ignorant Left. The lesson from 2008 is crystal clear: When true conservatives run away, Obama zombies come out to play.

Price: $11.99 USD

Your one-stop guide to writing and selling books for children Get the tools you need to: * Develop story ideas that work * Strengthen your writing skills * Improve your work habits * Write for different age groups * Look at your work critically * Submit proposals and manuscripts * Find the right publisher for your work * Understand and negotiate contracts * Work with agents and editors * Join the writing community Do you dream of becoming the next J. K. Rowling? Are you excited about writing for children but have no idea how to begin or where to send your material? Now, respected children's writer Barbara Seuling gives you the essential steps to getting published in the competitive, exciting world of children's literature. From finding story ideas and creating character sketches to plotting, writing dialogue, editing, and revising your work, you'll learn how to complete a manuscript and prepare it for submission. Whether you want to write picture or chapter books, fiction or nonfiction, poetry or plays, Seuling helps you master the different genres and capture a child's interest and imagination, from the early years to young adult. Her fully revised guide also covers the major developments in book publishing, including vital information about using the Internet to research the market and contact publishers. Seuling even discusses recent successes such as the Harry Potter series, as well as the growth of Amazon.com. Complete with updated lists of writing organizations, marketing information, and recommended reading, this is the only guide you need to start writing, get published, and touch the lives of children.

Price: $15.95 USD

The inside scoop . . .for when you want more than the official line Today's job market is more competitive than ever. How can you distinguish yourself from the competition and get the job you really want? The Unofficial Guide? to Landing a Job walks both new and veteran job hunters through every aspect of landing a great position, from understanding how hiring decisions are made to evaluating and negotiating offers--and everything in between. Whether you're new to the job market, changing careers, or seeking a new position after a layoff or termination, this all-inclusive guide covers all the bases--from defining your niche and writing your resume to developing top-notch communication skills, researching potential employers, and even bouncing back from rejection. Packed with up-to-date information and tips and tricks you won't find anywhere else, it delivers all the know-how you need to make yourself the top candidate, knock 'em dead in the interview--and get hired! * Vital Information on hiring decisions that other sources don't reveal. * Insider Secrets on what employers are looking for, avoiding the biggest resume mistakes, and negotiating the best offer. * Time-Saving Tips on getting organized, developing a job-search strategy, and preparing powerful self-marketing tools. * The Latest Trends in finding a job, from the advertised and hidden marketplaces to networking, recruiters, and using the Internet. * Handy Checklists and Charts to help you prepare for an interview, clinch the deal, and manage your career.

Price: $16.99 USD

The first clear guide to the Semantic Web and its upcoming impact on the business world Imagine that, in 1992, someone handed you a book about the future of something called the World Wide Web. This book claimed that through a piece of software called a "browser", which accesses "web sites", the world economy and our daily lives would change forever. Would you have believed even 10 percent of that book? Did you take advantage of the first Internet wave and get ahead of the curve? Pull is the blueprint to the next disruptive wave. Some call it Web 3.0; others call it the semantic web. It's a fundamental transition from pushing information to pulling, using a new way of thinking and collaborating online. Using the principles of this book, you will slash 5-20 percent off your bottom line, make your customers happier, accelerate your industry, and prepare your company for the twenty-first century. It isn't going to be easy, and you don't have any choice. By 2015, your company will be more agile and your processes more flexible than you ever thought possible. The semantic web leads to possibilities straight from science fiction, such as buildings that can order their own supplies, eliminating the IRS, and lawyers finally making sense. But it also leads to major changes in every field, from shipping and retail distribution to health care and financial reporting. Through clear examples, case studies, principles, and scenarios, business strategist David Siegel takes you on a tour of this new world. You'll learn: -Which industries are already ahead. -Which industries are already dead. -How to make the power shift from pushing to pulling information. -How software, hardware, media, and marketing will all change. -How to plan your own strategy for embracing the semantic web. We are at the beginning of a new technology curve that will affect all areas of business. Right now, you have a choice. You can decide to start preparing for the exciting opportunities that lay ahead or you can leave this book on the shelf and get left in the dust like last time.

Price: $19.99 USD

In 2008, Barack Obama lobotomized a generation. For an entire year, otherwise clear-thinking members of the most affluent, over-educated, information-drenched generation in American history fell prey to the most expensive, hi-tech, laser-focused marketing assault in presidential campaign history. Twitter messages were machine-gunned to cell phones at mach speed. Facebook and MySpace groups spread across the Internet like digital fire. YouTube videos featuring celebrities ricocheted across the globe and into college students’ in-boxes with devastating regularity. All the while, the mega-money-raising engine whirred like a slot machine stuck on jackpot. The result: an unthinking mass of young voters marched forward to elect the most radical and untested president in U.S. history. Recognized as one of the country’s top young conservative activists by Human Events, Jason Mattera created an internet sensation with ambush video interviews that exposed clueless young liberals and cunning Democratic officials. Now he reveals the jaw-dropping lengths Barack Obama and his allies in Hollywood, Washington, and Academia went to in order to transform a legion of iPod-listening, MTV-watching followers into a winning coalition that threatens to become a long-lasting political realignment. Obama Zombies uncovers the true, behind-the-scenes story of the methods and tactics the Obama campaign unleashed on youth culture. Through personal interviews and meticulous original research, Mattera explains why conservatism’s future rests upon jolting the young masses from their slumber, yanking out their earphones, and sparking a countercultural conservative battle against the rise of the ignorant Left. The lesson from 2008 is crystal clear: When true conservatives run away, Obama zombies come out to play.

Price: $25.45 AUD

Align Strategy With Metrics Using Social Monitoring Best Practices. “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.”. —Paul Holmes, The Holmes Report. “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.”. —Ryan Rasmussen, VP Research, Zócalo Group. “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.”. —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research. “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.”. —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com. About the Book. Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics , you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs; Set up the right processes to achieve your goals; Extract the hidden meaning from all the data you collect; Quantify your results and determine ROI. Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the

Price: $35.00 USD

Live your entrepreneurial dream with no-or little-money down Where there's a will, there's a way. Even if you don't have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there's more: * Make sure your business idea is right for you-before you take the risk * Find sources of capital and approach them confidently * Six common myths: avoid the traps and misconceptions of starting up * Should you take on a partner? * Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments * Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply * Examples of businesses like yours that maximized their success on the Internet Now better than ever, Starting on a Shoestring gives you a wealth of vital information you'll find in no other book-it's your first step to entrepreneurial success.

Price: $39.95 USD

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. "The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter – and continually using data to reinforce the idea that business can be more science than art, after all." — Barbara Higgins, Vice-President, Worldwide Contact Centers, United Airlines "John McKean's work has served as practical guide for me and my teammates. I have seen countless examples of businesses managing their customers’ experience with a short term economic view. If the right principles are employed consistently, as John teaches us, we can create the right emotional experience that delivers growth and loyalty – as well as the improved operating leverage – that are needed in good times and in tough times. Consistency of values and experiences keeps companies from having to be reactionary and short sighted in a down economy. Thanks, John, for another practical lesson." — John Quinn, former Customer Service and Support Executive, Bank of America "In good times and bad, forecasting where business is headed is both art and science. As John McKean so eloquently states, marrying data driven analytics with consumer insight is critical for managing through tough economic cycles. This book is a must read for anyone intent on driving greater profitability and consistently out-behaving the competition." — Joni Newkirk, CEO, Integrated Insight, Inc., former SVP, Business Insight & Improvement, Walt Disney Parks & Resorts "John McKean continues his pursuit of the profitable customer through the turbulent world of boom and bust. His book provides valuable insights into how businesses survive and thrive in a volatile economic climate." — Trevor Dukes, Business Systems, WH Smith "The rise of customer power coupled with challenging economic conditions demand that organizations leverage the power of the Internet and related technologies to stay relevant to their customers. As John McKean points out in his compelling new book, successful firms have built a core competency in leveraging information technology not only to survive economic transitions but thrive in an ever-changing economy." — Erik Brynjolfsson, Professor, MIT Sloan School and co-author of Wired for Innovation: How Information Technology is Reshaping the Economy "It would be hard to name a more relevant or timely topic for sales and marketing today than that of how to cope with economic downturns and upturns, and this is exactly the subject John McKean has insightfully tackled head-on in Managing Custom

Price: $45.00 USD